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微短剧进入“下半场”,AI为创作带来新方向丨北京文化论坛
Xin Jing Bao· 2025-09-24 12:27
Core Insights - The 2025 Beijing Cultural Forum emphasizes the integration of culture and technology, focusing on the development of micro-short dramas in the AI era [1] - The forum highlights the significant market growth of micro-short dramas, which have surpassed the entire Chinese film market, reaching a scale of 500 billion with a user penetration of 52% among internet users [4][5] - AI technology is seen as a transformative force in the creative process, enabling a new wave of content creation and empowering a broader range of creators [4][6] Current Status - The micro-short drama market has evolved from a blue ocean to a red ocean, with nearly 100,000 related companies and around 10,000 new registrations in 2024 [4][5] - The growth of micro-short dramas is attributed to the dual victory of content demand and technological empowerment, with AI facilitating precise recommendations and enhancing user engagement [5][6] - The market is transitioning towards quality content, with increasing regulatory support and diverse business models emerging [5][6] Future Trends - AI is expected to play a crucial role in the future of micro-short dramas, driving innovation and efficiency across the production chain [7][8] - The integration of AI tools is anticipated to democratize content creation, allowing anyone to participate in storytelling [7][8] - The potential for interactive short dramas is highlighted, merging gaming elements with narrative structures to enhance user experience [12][13] International Development - The international dissemination of Chinese micro-short dramas is deemed significant, with a focus on cultural promotion and global cooperation [10] - The forum discusses the importance of addressing global challenges and enhancing digital inclusivity through micro-short dramas [10] Industry Evolution - The micro-short drama industry is recognized as a vital new force in China's cultural sector, supported by robust technological foundations and a rich content ecosystem [13] - The future landscape is expected to be characterized by collaborative growth and diverse creative expressions within the industry [13]