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Esprit回归Etam退出,外资女装品牌在中国市场为何作出两极选择?
Guan Cha Zhe Wang· 2025-12-07 11:03
无独有偶,不久前德国百年内衣品牌黛安芬(Triumph)也计划在今年年底前退出中国市场,成为又一 个近期离开中国市场的外资服装品牌。 但面对庞大的中国市场,不止有离开的,还有回归的。 (文/孙梅欣 编辑/张广凯) 在风起云涌的中国时尚零售市场,一场意味深长的战略对弈正在上演。一边是阔别中国市场5年的 Esprit,宣布以全新姿态回归中国市场;另一边则是曾经是"80后"女性集体记忆的Etam,在经历数年挣 扎后,选择关闭最后的电商门店,黯然退出中国市场。 法国服饰品牌Etam艾格早前在天猫期舰店发布消息,天猫店已从11月30日开始停止运营,仓库从12月8 日开始停止发货,线上客服则从15号开始停止服务。这也意味着,作为"80"后集体记忆的Etam艾格,正 式退出中国市场。 阔别中国市场5年的服装品牌Esprit,今年9月末重启停更多年的官方公众号,高调宣布回归中国市场, 并且迅速在11月初在香港铜锣湾开出回归后的首家门旗舰店,正式开门迎客,成为Esprit回归中国市场 的标志性事件。 在一进一退之间,折射出的不仅是外资品牌截然不同的发展轨迹,更是快时尚行业在中国市场面临的深 刻转型与挑战。 Esprit在大中华 ...
如何改善全球纺织品行业的低循环率?六大战略场景提供可能性
Sou Hu Cai Jing· 2025-11-21 04:20
Core Insights - The Circularity Gap Report Textiles highlights the severe challenges facing the global textile industry in transitioning to a circular economy, with only 0.3% of materials used coming from recycled resources [1][4][30] - The report emphasizes the need for collaboration among manufacturers, brands, governments, and consumers to drive meaningful industry change towards circularity [1][30] Industry Overview - The textile industry, including apparel, leather, and footwear, is heavily reliant on virgin resources, with over 99% of the 3.25 billion tons of materials consumed annually sourced from non-renewable resources [4][11] - The industry predominantly follows a linear model of "take-make-dispose," leading to excessive extraction of non-renewable resources [4][30] Environmental Impact - The textile sector is a major contributor to pollution, accounting for 3.5% of global greenhouse gas emissions, with significant water consumption and pollution issues arising from various stages of the textile value chain [5][11] - Key environmental indicators analyzed in the report include water eutrophication and resource consumption, particularly in the dyeing and finishing stages, which consume approximately 93 billion cubic meters of water annually [5][11] Circular Economy Strategies - The report proposes six hypothetical scenarios for transitioning the textile industry towards a circular economy, aiming to halve its environmental impact [12][30] - Strategies include: 1. Shifting to natural, local, and recycled fibers [13] 2. Enhancing garment durability to reduce resource consumption [16] 3. Promoting sustainable production of natural fibers through regenerative agriculture [19] 4. Advocating for "slow fashion" to encourage mindful consumption [22] 5. Advancing circular manufacturing to minimize waste [25] 6. Restructuring regional supply chain dynamics to localize production [28] Collaboration and Transformation - Achieving a significant transition to circularity requires systemic change across the industry, including technological advancements, shifts in consumer behavior, and policy reforms [30][31] - The report calls for comprehensive collaboration among industry stakeholders, academia, government, and financial sectors to enhance transparency and sustainability practices [31]