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奶茶零食万店时代:“量产甜蜜”的代价谁买单?
Hua Er Jie Jian Wen· 2025-08-16 03:16
Core Viewpoint - The article discusses the rapid expansion of the tea and snack industry in China, driven by low-cost, high-sugar products that have become a significant part of consumer habits, particularly among the youth. This trend raises concerns about public health, particularly regarding diabetes and obesity, as the industry thrives on a "sugar addiction" model that may lead to long-term health costs for society. Group 1: Industry Growth and Trends - The tea and snack industry has seen explosive growth, with brands like Mixue Ice City expanding to over 46,000 stores by the end of 2024, achieving a revenue of 24.83 billion yuan with a growth rate exceeding 22% [9][10] - The "0 yuan purchase" subsidy wars among major delivery platforms have led to increased consumption of sugary drinks, with many consumers unaware of the long-term health implications [2][6] - The rapid expansion of snack stores, such as Wanchen Group, which grew from 7,000 to 15,000 stores in less than a year, highlights the effectiveness of the low-cost, high-volume business model [11][12] Group 2: Health Implications - Excessive sugar intake from beverages and snacks poses significant health risks, including obesity, insulin resistance, and chronic diseases, which are becoming a public health crisis in China [5][35] - The average sugar consumption from tea drinks alone could lead to an additional 1.3 kg of sugar intake per person annually, contributing to rising diabetes rates [19][44] - The prevalence of insulin resistance has increased significantly, with a reported rate of 39.1% among adults, indicating a growing health crisis linked to high sugar consumption [38][42] Group 3: Economic and Social Costs - The healthcare costs associated with diabetes and related diseases are projected to reach 1.2 trillion yuan in 2024, reflecting the financial burden on the healthcare system due to rising sugar consumption [45][49] - The rapid growth of the tea and snack industry, while profitable for companies, is shifting health costs to the public healthcare system, creating a hidden burden on society [49][50] - The government's initiatives to manage weight and reduce sugar intake highlight the urgent need for intervention in the face of rising obesity rates and related health issues [41][60] Group 4: Consumer Behavior and Market Dynamics - The addictive nature of sugary products drives high-frequency consumption, particularly among young consumers, who are often unaware of the health risks associated with their habits [22][26] - The industry's focus on low prices and high availability has led to a significant shift in consumer behavior, with many opting for sugary drinks as a primary source of refreshment [31][32] - Despite some brands attempting to reduce sugar content, consumer preferences for sweet flavors complicate efforts to promote healthier options [51][52]
奶茶零食万店时代:“量产甜蜜”的代价谁买单?
华尔街见闻· 2025-08-16 01:00
Core Viewpoint - The article highlights the rapid expansion of the tea and snack industry in China, driven by low-cost, high-sugar products that pose significant health risks to consumers, particularly the youth. The phenomenon is described as a "sugar addiction economy," where the long-term health costs are often overlooked in favor of immediate consumer satisfaction and business profits [7][4][5]. Group 1: Industry Expansion and Market Dynamics - The "0 yuan purchase" subsidy war among major food delivery platforms has led to a surge in the consumption of sugary drinks, particularly among young consumers [1][2]. - Thousands of chain tea and snack stores are employing economies of scale through supply chain optimization and aggressive expansion strategies, making sugary products more accessible and affordable [2][20]. - The number of tea and snack stores has skyrocketed, with the total number of tea drink outlets reaching approximately 426,300 by mid-2025, and the market size for new-style tea drinks reaching 3,547.2 billion yuan in 2024 [18][12]. Group 2: Health Risks and Societal Impact - Excessive sugar intake is recognized as a significant health threat, leading to conditions such as insulin resistance, obesity, and chronic diseases, which could burden the healthcare system [5][70]. - The average sugar consumption from tea drinks alone could lead to an additional intake of approximately 1.3 kg of sugar per person annually, contributing to rising health issues [33][32]. - The increasing prevalence of insulin resistance and obesity among the population is alarming, with over 39.1% of adults showing signs of insulin resistance, a significant increase over the past two decades [80][82]. Group 3: Business Models and Profitability - The rapid expansion of brands like Mixue Ice City, which has over 46,479 stores and generated 24.83 billion yuan in revenue in 2024, exemplifies the success of the "ten-thousand-store economy" [12][14]. - The low initial investment and high replicability of tea and snack stores attract numerous small franchisees, further fueling the industry's growth [17][19]. - The business model relies heavily on low prices and high volume, with brands achieving significant revenue growth through aggressive store openings and supply chain efficiencies [27][28]. Group 4: Consumer Behavior and Addiction - The addictive nature of sugar is driving high-frequency consumption among young people, with many unaware of the long-term health consequences of their choices [4][6]. - The article draws parallels between sugar consumption and addiction, noting that the immediate pleasure derived from sugary products leads to a cycle of increased consumption [40][44]. - The marketing strategies of tea and snack brands often target young consumers, particularly around schools, creating a habitual consumption pattern that is difficult to break [3][59]. Group 5: Regulatory and Health Management Responses - The Chinese government is beginning to address the health implications of high sugar consumption through initiatives like the "Weight Management Year" program, aimed at raising awareness and promoting healthier lifestyles [90][91]. - There is a growing call for regulatory measures, such as sugar taxes and stricter advertising restrictions on sugary products, to mitigate the public health crisis associated with excessive sugar intake [137][138]. - The article emphasizes the need for a collective effort from society and regulatory bodies to combat the rising tide of sugar addiction and its associated health risks [153][154].