Core Insights - The core focus of the news is on the brand innovation practices of Seres Group in the electric vehicle (EV) sector, highlighted during the 2025 China Brand Festival in Shenzhen [1] Group 1: Company Transformation and Achievements - Seres Group has fully transformed into the EV sector since 2016 and launched the high-end smart EV brand "AITO" in collaboration with Huawei in 2021, with four models (M5, M7, M9, M8) launched and over 700,000 units delivered, setting a record for delivery speed among Chinese luxury EV brands [3] - The AITO M9 model has surpassed 200,000 deliveries, making it the best-selling luxury car in the 500,000-unit market segment. In 2024, Seres is projected to sell over 420,000 EVs, generating revenue of 145.2 billion yuan, becoming the fourth profitable EV company globally [3] Group 2: Brand Positioning and Marketing Strategy - The core of Seres' marketing strategy is achieving differentiated positioning, adhering to the principle of "either first or unique." The brand declaration "Smart Reshapes Luxury" and the new luxury concept of "Traditional Luxury + Technological Luxury" have established a differentiated positioning and advantage [5] - A user survey indicates that smart technology has become a key brand identifier for AITO, with the top three reasons for purchase being smart features, brand reputation, and safety, which are increasingly influential in consumer decision-making [5] Group 3: Innovation and Global Strategy - As a technology-driven company, Seres focuses on "IP-based technology branding," launching innovative platforms such as the Seres Cube Technology Platform and Seres Super Range Extender to enhance user perception of the brand's technological capabilities [7] - For international market expansion, Seres employs a "high-profile" strategy, exemplified by the "AITO Mountain River - Smart Driving Europe Tour," covering 15,000 kilometers across 12 countries and gaining global attention at the Paris Auto Show [7] - The company emphasizes that establishing a high-end brand image for Chinese brands abroad requires localized products, a comprehensive service system, and leveraging global partnerships and local talent [7]

Core Insights - The 2025 China Brand Festival was held in Shenzhen, where the Vice President of Seres Group, Kang Bo, shared insights on brand innovation in the electric vehicle sector [1] Group 1: Company Transformation and Achievements - Seres has fully transformed into the electric vehicle sector since 2016 and launched the high-end smart electric vehicle brand "AITO" in collaboration with Huawei in 2021, with four models (M5, M7, M9, M8) launched and over 700,000 units delivered, setting a record for delivery speed among Chinese luxury electric brands [3] - The AITO M9 model alone has surpassed 200,000 deliveries, making it the best-selling luxury car in the 500,000-unit market segment. In 2024, Seres is projected to sell over 420,000 electric vehicles, achieving revenue of 145.2 billion yuan, becoming the fourth profitable electric vehicle company globally [3] Group 2: Brand Positioning and Marketing Strategy - Kang Bo emphasized that a core aspect of marketing is achieving differentiated positioning, adhering to the principle of "either first or unique." The AITO brand has established a declaration of "Smart Reshaping Luxury" and a new luxury concept combining "traditional luxury + technological luxury" [5] - A user survey indicated that smart technology has become a key brand identifier for AITO, with the top three reasons for purchasing being smart features, brand reputation, and safety, which are increasingly influential in consumer decision-making [5] Group 3: Brand Value Enhancement Initiatives - Seres has gained significant media attention for its outstanding industry performance, establishing itself as a representative of "new productive forces." To further enhance brand value, Seres has engaged in innovative marketing activities with CCTV and collaborated with top IPs in sports, arts, and film to create a multi-dimensional brand communication matrix [6] - As a technology-driven company, Seres focuses on "technological brand IP" as a strategic core, launching innovations like the Seres Cube Technology Platform and Seres Super Range Extender to strengthen user perception of its technological capabilities [8] Group 4: Global Market Strategy - In its overseas market strategy, Seres adopts a "high-profile" approach, exemplified by the "AITO Mountain River - Smart Driving Europe Tour," covering 15,000 kilometers across 12 countries and gaining global attention at the Paris Auto Show. Kang Bo stated that Chinese brands must establish a high-end image through localized products, comprehensive service systems, and global partnerships [8] - The company emphasizes that brand building requires a long-term commitment, combining hard power with soft skills, and recognizes that the journey from a Chinese brand to a world-class new luxury brand is a path of innovation [8]

Group 1 - The core viewpoint of the article emphasizes the innovative practices and long-term development strategies of Seres Group in building a luxury automotive brand, particularly through its high-end smart electric vehicle brand, AITO Wenjie [1][4] - Since its full transformation into the new energy vehicle sector in 2016, Seres has launched four models under the Wenjie brand, achieving a remarkable delivery record of 700,000 units in just 40 months, setting a record for the delivery speed of Chinese new energy luxury brands [1][2] - The brand's success is attributed to a combination of product strength, brand power, and service capability, with a focus on systematic support to enhance brand image and quality [1][2] Group 2 - The brand proposition of Wenjie is encapsulated in the declaration "Smart Reshapes Luxury," combining traditional luxury with technological luxury to create a differentiated positioning and advantage [2] - User research indicates that smart technology has become a key brand identifier for Wenjie, with the top three reasons for purchase being intelligence, brand, and safety, which are increasingly influential in consumer decision-making [2][3] - Seres employs a "center explosion + IP creation" strategy to enhance brand influence, leveraging high-frequency media coverage and partnerships with top-tier events and organizations to establish strong brand associations [3] Group 3 - The company is committed to a "user-centered" approach, emphasizing proactive and respectful service, and has introduced innovative service models such as "user approval before delivery" and a transition from passive to proactive service [3] - As of April, Wenjie’s online services have reached over 20 million interactions, with proactive care for users occurring 45,000 times, reflecting a strong commitment to user experience [3] - The company believes that good reputation stems from excellent user experience, and user pride is seen as the highest form of brand loyalty [3][4] Group 4 - Brand building requires a long-term commitment, combining hard power with a gradual approach, and necessitates both strength and warmth [4] - Seres aims to innovate continuously, focusing on user needs and collaborating with industry partners to promote high-quality development, contributing to the establishment of a strong automotive nation [4]