Group 1 - The core viewpoint of the article emphasizes the innovative practices and long-term development strategies of Seres Group in building a luxury automotive brand, particularly through its high-end smart electric vehicle brand, AITO Wenjie [1][4] - Since its full transformation into the new energy vehicle sector in 2016, Seres has launched four models under the Wenjie brand, achieving a remarkable delivery record of 700,000 units in just 40 months, setting a record for the delivery speed of Chinese new energy luxury brands [1][2] - The brand's success is attributed to a combination of product strength, brand power, and service capability, with a focus on systematic support to enhance brand image and quality [1][2] Group 2 - The brand proposition of Wenjie is encapsulated in the declaration "Smart Reshapes Luxury," combining traditional luxury with technological luxury to create a differentiated positioning and advantage [2] - User research indicates that smart technology has become a key brand identifier for Wenjie, with the top three reasons for purchase being intelligence, brand, and safety, which are increasingly influential in consumer decision-making [2][3] - Seres employs a "center explosion + IP creation" strategy to enhance brand influence, leveraging high-frequency media coverage and partnerships with top-tier events and organizations to establish strong brand associations [3] Group 3 - The company is committed to a "user-centered" approach, emphasizing proactive and respectful service, and has introduced innovative service models such as "user approval before delivery" and a transition from passive to proactive service [3] - As of April, Wenjie’s online services have reached over 20 million interactions, with proactive care for users occurring 45,000 times, reflecting a strong commitment to user experience [3] - The company believes that good reputation stems from excellent user experience, and user pride is seen as the highest form of brand loyalty [3][4] Group 4 - Brand building requires a long-term commitment, combining hard power with a gradual approach, and necessitates both strength and warmth [4] - Seres aims to innovate continuously, focusing on user needs and collaborating with industry partners to promote high-quality development, contributing to the establishment of a strong automotive nation [4]

Group 1 - The core achievement of the company is winning two prestigious international awards: the Grand Winner at the NYX Awards and the Platinum Winner at the VEGA Digital Marketing Awards for its Spring Festival marketing project [2][6]. - The NYX Awards focus on future technology and innovative experiences, while the VEGA Awards emphasize digital communication and creative marketing, both being considered benchmarks for global marketing creativity and effectiveness [4][6]. - The Spring Festival marketing case by the company has set a new benchmark for global automotive brand communication, showcasing the innovative strength and development height of China's new energy vehicle industry [7][8]. Group 2 - The marketing campaign featured 780 units of the company's vehicle model, the Wenjie M9, at the 2025 Spring Festival Gala, demonstrating a significant and impactful execution [7]. - The campaign's success is attributed to its forward-thinking creative concepts, precise execution, and widespread communication effects, which have redefined the competitive landscape of the high-end new energy vehicle market [8]. - The company has transitioned from a "follower" to a "leader" in the industry, driven by continuous technological innovation and strategic foresight [8].

Core Insights - The company, Seres Group, has achieved significant recognition in the global high-end market by winning two prestigious international awards: the Grand Winner at the NYX Design Awards and the Platinum Winner at the VEGA Digital Marketing Awards [1][3][5]. Group 1: Awards and Recognition - The NYX Design Awards, organized by the International Awards Association (IAA), is regarded as a benchmark for creativity and effectiveness in global marketing, focusing on future technology and innovative experiences [3]. - Seres Group is the only Chinese automotive company to win the Grand Winner award at the NYX Design Awards, highlighting its unique position in the global automotive industry [3]. - The VEGA Digital Marketing Awards, recognized as one of the top ten global digital communication awards, awarded Seres the Platinum Winner for its outstanding digital marketing efforts, further establishing the company's influence in the global automotive sector [5]. Group 2: Marketing Campaign - The award-winning marketing campaign was centered around the Spring Festival Gala, where Seres showcased its super factory and featured 780 units of the Wanjie M9 in a performance with the Chinese National Artistic Gymnastics Team and the Times Youth Team [5][7]. - This campaign not only generated significant brand visibility but also demonstrated the integration of technology, art, and national culture, setting a new standard for global automotive brand communication [5][7]. - The campaign exemplified the innovative strength and development potential of China's new energy vehicle industry, showcasing the competitive edge of Chinese automotive brands in the high-end market [7]. Group 3: Strategic Positioning - Under the new luxury concept of "traditional luxury + technological luxury," Seres has made a historic leap from "follower" to "leader" in the high-end new energy vehicle market [7]. - The company has redefined the competitive landscape of the high-end new energy vehicle market and established itself as a value benchmark for Chinese automotive brands on the global stage [7].