Core Viewpoint - The article discusses the resurgence of prominent stock market figures like Xu Xiang and Lin Yuan, highlighting the rise of illegal stock recommendations and the proliferation of misleading financial content on social media platforms, particularly short video platforms [2][4][19]. Group 1: Market Trends and Influencers - Xu Xiang and Lin Yuan are collaborating in various short videos, promoting stock trading advice, which has led to a surge in interest from retail investors [2][6]. - The popularity of financial content on platforms like Xiaohongshu has skyrocketed, with "investment" and "financial management" tags receiving over 3 billion views [4]. - The emergence of AI-generated stock influencers has blurred the lines between genuine advice and fraudulent schemes, making it difficult for investors to discern authenticity [18][20]. Group 2: Regulatory Challenges and Responses - Social media platforms are struggling to effectively regulate financial content, with some operators lacking knowledge about the differences between fund companies and fund sales companies [4][19]. - Multiple securities firms have issued warnings about fraudulent activities impersonating their brands, indicating a rise in scams targeting investors [19][20]. - The Shanghai Stock Exchange has initiated educational campaigns to raise awareness about illegal stock recommendations, featuring celebrities to enhance outreach [21][23].