随着教育信息化的发展，电子屏幕已成为中小学课堂的标配。几乎每年开学，都会有家长在社交平台上对这些"电子黑板"展开激烈的争论和担忧。 教育部统计数据显示，截至2023年，全国中小学多媒体教室普及率已超过95%。但这一教学方式的普及，让不少家长感到焦虑，担忧其对视力产生影响。虽 然各方都宣称电子黑板并不会直接影响视力，但依旧无法有力说服这些焦虑的家长。 因此，关于"教学便利"与"视力保护"的辩论从未停歇。 事实上，这种担忧不是空穴来风。 随着中小学生的近视率日益增加，尽管《综合防控儿童青少年近视实施方案》规定，学校使用电子产品开展教学时长原则上不超过教学总时长的30%，可给 众多家长的感觉却是，不少学校在实际教学中远超这一占比。 在关于"电子屏幕教学"的争论背后，一个庞大却常被忽视的产业逐渐浮出水面：电子黑板产业。 令人遗憾的是，在公开信息中，我们很难查询到这一产业的具体市场规模的权威数据，包括每年的电子黑板增量也不得而知。只能查阅到一些零星的市场化 信息： 有资料显示，IDC 2024 年发布的《中国交互式显示设备市场追踪报告》显示，2024 年中国电子白板整体市场规模达约 186亿元人民币，同比增长12.3% ...

Core Viewpoint - BOE and OnePlus jointly launched the world's first native 165Hz OLED high-refresh screen, named "Oriental Screen 3.0," which boasts a 37.5% increase in frame rate compared to the mainstream 120Hz screens [2]. Group 1: Product Features - The Oriental Screen 3.0 features a display capability of 1 nit at ultra-low brightness, ensuring consistent and accurate color and brightness in any scenario, promoting eye comfort [2]. - The screen utilizes a new X3 light-emitting material co-developed by OnePlus and BOE, enhancing display performance in terms of brightness, color deviation, power consumption, and lifespan [5]. - Compared to the previous generation, the Oriental Screen 3.0 has a lifespan increase of 30%, a power consumption reduction of 10%, and a 12% improvement in color accuracy reliability [5]. Group 2: Technological Innovations - The screen is equipped with the latest "Mingmou Eye Protection" technology, which supports hardware-level low brightness, low flicker, and low blue light, along with seven active AI eye protection features [5]. - The OnePlus 15 will be the first device to feature the Oriental Screen 3.0, powered by the Snapdragon 8 Gen 2 mobile platform and featuring a 1.15mm ultra-narrow bezel [6]. Group 3: Market Context - Lenovo's recently launched Moto Razr 60 Pro/Ultra also supports a 165Hz refresh rate, utilizing LTPO screens supplied by TCL Huaxing, indicating a competitive landscape in high-refresh-rate displays [7].

Core Viewpoint - The domestic OLED screen market, which holds over 60% of the global flexible OLED smartphone screen share, is intensifying its focus on high-end products, particularly in eye-care technology and high refresh rates [2][3]. Group 1: Product Development and Trends - Tianma and OPPO have jointly launched an eye-care OLED smartphone screen with a low brightness of 1 nit in dark environments, establishing a collaborative laboratory [2]. - Key technological trends for OLED screens include eye-care features, high refresh rates, and the development of foldable screens, with Tianma's OLED screens achieving refresh rates of up to 240Hz [2]. - The foldable smartphone market is experiencing stable growth, and Tianma is ramping up production of flexible OLED screens for both left-right and up-down folding designs [2]. Group 2: Industry Collaboration and Competitiveness - The competitiveness of domestic OLED screens relies on industry chain collaboration, with OPPO and Tianma combining their respective technologies for the development of the eye-care OLED screen [3]. - The domestic OLED industry is pushing for the localization of OLED emitting materials to enhance the competitiveness of screens and terminal products [3]. Group 3: Market Outlook and Performance - Currently, 90% of flexible OLED screens are used in smartphones, but Tianma plans to expand applications into automotive and IT sectors, with flexible OLED automotive display products expected next year [4]. - Major players like BOE, Visionox, and TCL Huaxing are establishing 8.6-generation flexible OLED or printed OLED production lines to capture opportunities in mid-size displays for IT and automotive applications [4]. - According to Sigmaintell, global shipments of flexible OLED smartphone screens are projected to reach nearly 300 million units in the first half of 2025, with a year-on-year growth of approximately 5.2% [4]. - Domestic manufacturers are expected to ship around 190 million flexible OLED smartphone screens, marking a year-on-year increase of about 7.7%, thus increasing their global market share to 62.3% [4]. - Tianma and BOE's flexible OLED smartphone screen shipments in the first half of the year were approximately 71 million and 43.2 million units, respectively, with year-on-year growth rates of 10.3% and 15.6% [4].

Core Insights - The second Health Display Conference emphasized the importance of "eye protection" as a critical public health issue, with industry leaders calling for the integration of eye care features as a core competitive advantage in display technology [1][2] - The near-sightedness rate among children and adolescents in China has reached 52.7% in 2023, highlighting the urgent need for proactive eye care solutions rather than reactive measures [1] - A report by Lutou Technology predicts that global display device shipments will exceed 2.2 billion units by 2025, with China's tablet sales expected to reach 7.137 million units (a 20% year-on-year increase) and gaming monitor sales projected to surpass 9.9 million units (a 22% increase) [1] Industry Standards - Two key standards were launched at the conference: the "Display Device Gold E Eye Protection Certification Specification," which covers blue light suppression and flicker control, and the "Visual Health Technology Specification for Learning and Practice Machines," which establishes optical characteristics and blue light control standards for e-ink devices [2] - The establishment of these standards aims to fill industry gaps and provide consumers with reliable purchasing information [2] - Experts emphasized the need for a balance between technical rigor and user experience in health display standards, advocating for a dynamic, layered system [2]