0:00 从延安窑洞的灯火，到中国空间站闪烁在太空的光芒，从黄土高原的耕耘，到浩瀚宇宙的探索，都昭示 着国家和民族为了梦想不畏艰难、勇往直前的力量!（记者：丁洪法 雒圆） 责编：李驿达、卢思宇 ...

Core Concept - Li Ning Outdoor launched new products and outdoor footwear under the theme "Explore the Earth and Mountains" in 2025, aiming to connect with diverse outdoor scenarios and inspire a collective exploration spirit among the public [1][22]. Product Launch and Themes - The theme "Explore the Earth and Mountains" is inspired by historical sites such as Shanhaiguan, Yanmen Pass, and Yumenguan, promoting a sense of cultural heritage and exploration [1][5]. - The product line includes outdoor footwear and apparel designed for urban leisure, suburban outings, and wilderness adventures, emphasizing both functionality and cultural significance [1][12]. Brand Engagement and Community Involvement - Li Ning invited various outdoor enthusiasts and influencers to participate in the "Explore the Earth and Mountains" initiative, fostering a deep emotional connection between the brand and the public [3][5]. - The initiative aims to make outdoor exploration accessible to a broader audience, transforming it from a niche activity into a lifestyle embraced by many [5][22]. Immersive Experience and Events - An immersive outdoor narrative space was created in Chongqing, featuring the theme "Explore the Earth and Mountains," which connects the brand's spirit with the daily lives of the public [8][12]. - The exhibition, part of the Chongqing Consumption Festival, showcased new outdoor products and was attended by government officials and public figures, highlighting the brand's community engagement [10][12]. Product Features and Innovations - Li Ning's outdoor products incorporate advanced technology and design, such as waterproof and breathable materials, ensuring comfort and performance in various environments [12][13]. - The product range includes versatile items like the three-in-one jacket and specialized footwear, catering to both urban and outdoor activities while maintaining a focus on Eastern aesthetics [12][20]. Future Outlook - Li Ning Outdoor aims to continue expanding its product offerings and experiential scenarios, reinforcing its identity as a partner for explorers and promoting a shared spirit of adventure among consumers [22].

Core Viewpoint - The article emphasizes the spirit of exploration and innovation among young entrepreneurs, referred to as "tech pioneers," who are committed to long-term goals and face challenges head-on in their entrepreneurial journeys [2][5][7]. Group 1: Event Overview - The 2025 Entrepreneurial Youth Investment Conference took place on July 18, 2025, in Hangzhou, attracting over a hundred entrepreneurial pioneers and investors from popular sectors [5]. - The North Face participated in the conference, showcasing its commitment to the spirit of exploration and innovation, rather than merely promoting its products [5][7]. Group 2: Characteristics of Young Entrepreneurs - Young entrepreneurs are characterized by their pursuit of extreme innovation and competitive products, with a strong emphasis on having solid technology, teams, and business models [8][10]. - A significant 73.8% of young entrepreneurs are driven by self-conquest, with over 80% starting their first venture at or below the age of 25, and more than 70% having a background in science and engineering [11][13]. Group 3: The North Face's Role - The North Face has introduced the concept of "hard road" to symbolize its partnership with tech pioneers, reflecting the resilience and determination of young founders [7][15]. - The brand has engaged in practical applications of technology in outdoor activities, such as using robotic dogs for equipment transport during a hiking challenge, showcasing the intersection of technology and nature [19][22]. Group 4: Entrepreneurial Challenges - Young entrepreneurs face multifaceted challenges, including market competition, cognitive structures, team management, and resource allocation, requiring them to adapt and find sustainable business logic [8][10]. - The average age of the 30 selected "2025 Entrepreneurial Youth Pioneers" is 32.2 years, with a significant portion focusing on artificial intelligence and achieving an average valuation of 1.6 billion [13].