来源丨 汽车公社（ID：iAUTO2010） 作者丨李思佳 编辑丨何增荣 图源丨Midjurney MPV市场曾是中国汽车版图中一个相对稳定甚至有些沉闷的细分市场。 然而，随着新能源汽车时代的浪潮奔涌而至，这片曾经的"蓝海"正演变为竞争最激烈、技术路线最多 元、产品理念碰撞最精彩的前沿阵地。从最初的燃油车主导，到如今燃油、插混和纯电相互掰手腕， 同时家用和商用的界限也不再特别明晰。 彼时，别克GL8、本田奥德赛与艾力绅等车型构筑了坚固的壁垒，而商用MPV与家用MPV的界限也很 分明，当然，燃油动力是毋庸置疑的主流。 分水岭在2023年。那一年，腾势D9全年累计销售近12万辆的成绩，超越别克GL8、本田奥德赛和丰 田赛那等老牌合资竞品，成为全品类MPV年度销冠。当有人觉得这一现象是偶然时，2024年腾势D9 再次以超过10万辆的成绩成为MPV年度销量冠军。 | 排名 | 车型 | 级别 | 销量 | 同比 | | --- | --- | --- | --- | --- | | 1 | 医薬D9 DM-i | 中大型 | 97948 | -12.2% | | 2 | 丰田赛那 | 中大型 | 89450 | 16 ...

Core Insights - The domestic MPV market is undergoing a reshuffle with the rise of new energy brands like Tengshi and Lantu, while SAIC-GM Buick's GL8 family maintains its leading position [1][2] - The new GL8 Lushun was officially launched on August 26, with three configurations priced between 339,900 and 399,900 yuan [1][3] - The MPV market has seen a retail volume of 598,000 units in the first seven months of this year, reflecting a year-on-year growth of 6% [1] Market Dynamics - The demand for MPVs is shifting due to changes in consumer preferences and the push for electrification, with projections indicating that by 2025, 50% of MPV sales in China will be new energy vehicles [1][2] - The entry of several domestic brands into the high-end MPV market has altered the competitive landscape, with Lantu Dreamer PHEV and Tengshi D9 DM leading the plug-in hybrid market in July [2] Product Features - The new GL8 Lushun features over 20 luxury configurations, including Nappa leather seats and a 30-inch 6K screen, enhancing its appeal in the luxury MPV segment [3] - The GL8 Lushun is equipped with the "Zhenlong" plug-in hybrid system, offering a comprehensive range of 1,450 kilometers and an electric range of 202 kilometers, a 46% improvement over the previous model [3] Strategic Shifts - SAIC-GM Buick is pivoting its strategy in response to the competitive pressure from domestic brands, with the GL8 PHEV models becoming a significant part of its lineup [2][4] - The company plans to drop the PHEV suffix for the Lushun and Lushang models, indicating their transition to being the main offerings in the new energy era for the GL8 family [4]

Group 1 - Buick brand officially launched the new GL8 Landlord on August 26, offering three configurations: Smart Enjoy Edition, Respect Enjoy Edition, and Luxury Enjoy Edition, with prices ranging from 339,900 to 399,900 yuan [1] - The new GL8 Landlord is available in three exterior colors: Purple Qi Dong Lai, Aurora Silver, and Pearl White, and two interior colors: Xia Zi Yue Bai and Xia Hui Yue Dai [3] - The vehicle features Nappa leather seats, a 2.8-meter silver wing VIP carpet, an EYEMAX 30-inch integrated curved 6K screen, and a third-row seat with 180-degree electric adjustment [3] Group 2 - The new GL8 Landlord is equipped with an upgraded "True Dragon" plug-in hybrid Pro system, achieving a CLTC comprehensive range of 1,450 kilometers and a pure electric range of 202 kilometers, which is a 46% improvement over the previous generation [3] - It supports 5C supercharging, allowing for a 30% to 80% charge in just 15 minutes, with charging time reduced by 60% compared to the previous generation [3]