小米还是小鹏，傻傻分不清楚。至少在MPV这个领域，小鹏比最初起号的那个小米显得还要"小米"——在产品策略上，何小鹏不仅吃透了雷军的思想精 髓，更在魄力上胜其半子。 2025年，国内MPV全年零售销量突破105万辆，新能源销量暴涨36%，渗透率攀升至46.2%，成为车市增长的核心赛道。 但热闹的市场背后，纯电MPV始终存在一个难以破解的行业困局：高端产品动辄50万+的定价，把普通家庭用户挡在门外；35万级入门产品普遍靠减配拉 低门槛，要么缺失800V高压平台、高阶智驾等核心配置，要么固守商务取向，完全忽视家庭用户的核心需求。 3月2日即将正式上市的2026款小鹏X9纯电版，恰恰把枪口对准了这个行业空白。 有消息称，新款X9的售价依然会延续质价比策略，不会高于前代35万元起售价，再加上多项增配的产品升级，可以说是在上市前就已经搅动了整个MPV 市场的一池春水。 纯电MPV之所以迟迟未能全面替代燃油MPV，核心原因在于两大用户焦虑始终未能彻底解决：一是续航与补能焦虑，二是MPV与生俱来的操控与灵活性 短板。 而这两点，恰恰是小鹏X9纯电版打造差异化竞争力的核心抓手。 先看续航与补能，这是纯电MPV的生命线。对于动辄 ...

Core Viewpoint - The MPV market in China is undergoing a significant transformation driven by the rise of new energy vehicles, leading to intense competition among fuel, hybrid, and electric models, with the boundaries between commercial and family MPVs becoming increasingly blurred [3][5][18]. Group 1: Market Dynamics - In 2023, the Denza D9 surpassed traditional competitors like the Buick GL8 and Honda Odyssey to become the annual sales champion in the MPV category, achieving nearly 120,000 units sold [3][4]. - The competition in the MPV market has intensified, with new entrants in the hybrid and electric segments, leading to a decline in sales for traditional fuel MPVs [5][7][9]. - The shift from fuel to hybrid and electric models represents a major change in the MPV market, with hybrid models currently being the most significant variable and growth driver [9][18]. Group 2: Technology Competition - The MPV market is characterized by a "Three Kingdoms" scenario, where fuel, hybrid, and electric vehicles coexist and compete for market share, each with unique advantages [6][9][18]. - Hybrid MPVs are gaining traction by addressing the high fuel consumption of traditional models and the range anxiety associated with electric vehicles, thus appealing to a broader consumer base [9][18]. - Electric MPVs, while still in the exploratory phase in terms of sales, are seen as the ultimate evolution of MPV technology, offering superior space utilization and smart features [14][18]. Group 3: User Positioning - The distinction between commercial and family MPVs is fading, leading to a new market segment focused on "suitable for both business and family," which is becoming the largest growth point [20][22]. - Traditional fuel MPVs like the Buick GL8 and Toyota Sienna maintain strong market positions due to their reliability and established user bases, particularly in business settings [12][20]. - Family MPVs are experiencing significant growth due to changing demographics and consumer preferences, with brands like GAC Trumpchi focusing on family-oriented features [22][25]. Group 4: Future Outlook - The MPV market is expected to evolve into a competition based on comprehensive strength, where companies that can effectively integrate technology and understand user needs will dominate [27]. - The current changes in the MPV market reflect broader trends in the Chinese automotive industry, emphasizing innovation and user-centric product development [25][27]. - The MPV market is entering a new era filled with opportunities for consumers and challenges for manufacturers, marking a departure from previous stability [27].