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摩托车2026|2025自主增势强劲 2026高端出海突围【国联民生汽车 崔琰团队】
汽车琰究· 2026-01-04 16:03
Group 1 - The core viewpoint of the article emphasizes the strong growth momentum of the mid-to-large displacement motorcycle market in China, driven by both domestic sales and exports, with a notable shift towards high-end models and international expansion by domestic manufacturers [1][4][10] Group 2 Review of 2025 - Domestic sales of mid-to-large displacement motorcycles reached 374,000 units in the first ten months of 2025, a year-on-year increase of 6.2%, with a penetration rate of 11.1%, marking a historical high [1][17] - Exports of mid-to-large displacement motorcycles surged to 449,000 units, reflecting a significant year-on-year growth of 59.1%, indicating a rapid acceleration in overseas market penetration [1][53] - The structure of motorcycle displacement is continuously upgrading, with 450cc models accounting for approximately 34% of sales, and the emergence of 800cc models marking a new phase for domestic brands [1][12] Outlook for 2026 - Domestic sales are projected to grow to 432,000 and 477,000 units in 2025 and 2026, respectively, with penetration rates expected to reach 10.5% and 12.0% [2][12] - Export volumes are anticipated to maintain high growth, with expected sales of 540,000 and 718,000 units in 2025 and 2026, respectively, reflecting year-on-year increases of 58.4% and 33.0% [2][12] - The market structure is expected to continue evolving, with a focus on high-end models, as domestic manufacturers enhance their product offerings and market strategies [3][10] Group 3 Investment Recommendations - The mid-to-large displacement motorcycle market is expected to maintain high growth momentum, with domestic and export sales projected at 477,000 and 718,000 units, respectively, in 2026, reflecting year-on-year increases of 10.5% and 33.0% [4][10] - The proportion of 500-800cc models in domestic and export sales is expected to rise to 25% and 20%, respectively, indicating a shift towards higher displacement motorcycles [4][10] - Key companies recommended for investment include Chuanfeng Power, Longxin General, and Qianjiang Motorcycle, which are well-positioned to benefit from the ongoing market trends [4][10] Group 4 Market Dynamics - The competitive landscape is becoming increasingly diversified, with the top three domestic manufacturers—Chuanfeng Power, Qianjiang Motorcycle, and Longxin General—holding a combined market share of approximately 53.6% in domestic sales [1][44] - The export market is characterized by a more fragmented competition, with Chuanfeng Power, Longxin General, and Qianjiang Motorcycle capturing 42.6% of the market share, indicating a growing presence of various players [2][82] - The North American and European markets are emerging as key growth areas for exports, with Europe remaining the largest market for mid-to-large displacement motorcycles [2][86]
摩托车行业2026年度投资策略:2025自主增势强劲,2026高端出海突围
Minsheng Securities· 2026-01-04 05:15
Core Insights - The motorcycle industry is expected to see strong growth in 2026, driven by high-end exports and robust domestic sales, with a focus on the mid-to-large displacement segment (over 250cc) [6][12] - Domestic sales of mid-to-large displacement motorcycles are projected to reach 47.7 million units in 2026, representing a year-on-year growth of 10.5% [12] - Export volumes for mid-to-large displacement motorcycles are anticipated to hit 71.8 million units in 2026, with a significant year-on-year increase of 33.0% [12] Industry Overview - The mid-to-large displacement motorcycle market has shown a consistent upward trend, with domestic sales reaching 37.4 million units in the first ten months of 2025, marking a 6.2% increase year-on-year [5][14] - The penetration rate of mid-to-large displacement motorcycles in the domestic market has reached a historical high of 11.1% in 2025, up by 2.1 percentage points from the previous year [5][23] - The export of mid-to-large displacement motorcycles has accelerated, with 44.9 million units exported in 2025, reflecting a remarkable year-on-year growth of 59.1% [5][55] Market Structure and Competition - The market structure is evolving, with the top three companies (Chunfeng Power, Qianjiang Motorcycle, and Longxin General) holding a combined market share of 53.6% in the domestic market as of 2025 [47][48] - Chunfeng Power has seen rapid market share growth, increasing its share to 23.6% in 2025, while Qianjiang Motorcycle and Longxin General have experienced declines [47][48] - The competitive landscape is becoming more diversified, with domestic companies enhancing their product offerings and brand strength, allowing them to capture a larger market share [6][9] Future Outlook - The domestic market is expected to see a continued shift towards higher displacement models, with the proportion of 500cc-800cc motorcycles projected to reach 25% of total sales by 2026 [12][9] - The overseas market for mid-to-large displacement motorcycles is estimated to have a potential space of over 5 million units, with significant growth opportunities in Europe and Latin America [7][13] - The focus on high-end products and international expansion is anticipated to drive the growth of domestic motorcycle companies, positioning them for sustainable global competitiveness [8][9] Investment Recommendations - The report recommends investing in Chunfeng Power, Longxin General, and Qianjiang Motorcycle, as these companies are well-positioned to benefit from the anticipated growth in both domestic and international markets [9][12]