智通财经APP获悉，民生证券发布研报称，本田摩托的成功路径显示，摩企全球化需同步打造"技术护 城河+产品爆品力+文化适应力"。当前，自主摩企站在转型与突围的关键节点，以春风动力、隆鑫通 用、钱江摩托等为代表的自主摩企通过不同路径探索全球化发展，预计2025年中大排摩托车出口超50万 辆，同比+50.4%，海外份额为9%，自主摩企聚焦中大排产品平台、热门产品模型复利、区域突破策略 与品牌文化叙事，逐步从"制造导出"转向"体系输出"，有望走出可持续的全球化升级路径。 产品维度：经典铸就传奇 本田摩托如何定义工业标杆？ 自成立以来，本田摩托始终站在全球摩托车技术与市场演进的前沿，通过热门车型实现多次增长。 Super Cub系列凭借低油耗与高耐用性，10年内带动公司全球销量翻倍；Gold Wing系列切入大排量长途 巡航市场，提升高端产品利润率；CBR系列开创民用大排量仿赛细分市场，扩大年轻用户群。当前产品 矩阵覆盖踏板、街车、仿赛、巡航等领域，既保持入门车型的销量规模，又以高端车型提升品牌形象。 战略维度：本田摩托的全球化协同，单点突破到系统化战略如何演绎？ "性能领先+成本控制"的组合优势，使得本田摩托有信心将 ...

Core Viewpoint - The motorcycle industry is experiencing strong performance in the mid-to-large displacement segment, with significant growth in exports and a robust domestic market despite seasonal trends [7][22]. Industry Overview - In July 2025, sales of motorcycles above 250cc reached 88,000 units, a year-on-year increase of 21.7% but a month-on-month decrease of 14.2% [5][11]. - Cumulative sales from January to July 2025 totaled 590,000 units, reflecting a year-on-year growth of 37.9% [5][6]. - The export of motorcycles above 250cc in July was 47,000 units, up 77.0% year-on-year, while domestic sales were 42,000 units, down 9.7% year-on-year [5][6]. Market Structure - The top three companies in the 250cc+ segment for July 2025 were Chuanfeng Power, Longxin General, and Qianjiang Motorcycle, with a combined market share of 48.3% [8][9]. - The market share of the top three companies decreased by 2.0 percentage points compared to the entire year of 2024 [8]. Company Performance - Chuanfeng Power reported July sales of 18,000 units in the 250cc+ category, a year-on-year increase of 9.2% [9][10]. - Longxin General's July sales in the same category were 14,000 units, up 15.8% year-on-year [9][20]. - Qianjiang Motorcycle experienced a decline in July sales to 10,000 units, down 34.4% year-on-year [9][16]. Future Outlook - The motorcycle market is expected to continue expanding, driven by new model launches and increased supply from leading manufacturers [22]. - Chuanfeng Power is focusing on new models in the 450cc and 650cc categories to boost domestic sales [15]. - Longxin General is enhancing its export capabilities and has established a strong presence in the high-end motorcycle market [20].

Investment Rating - The report assigns an investment rating of "Outperform the Market - A" for the motorcycle industry, with a specific buy recommendation for Chuanfeng Power (603129) [4]. Core Insights - The global market for mid-to-large displacement motorcycles is expanding, with significant growth potential in various regions, particularly in Europe, Latin America, and China [1][11]. - Domestic brands in China are enhancing their technological capabilities and product quality, allowing them to compete effectively in both domestic and international markets [2][3]. - The export of mid-to-large displacement motorcycles from China is experiencing rapid growth, with a projected increase of 84.5% year-on-year in 2024 [3]. Summary by Sections 1. Global Mid-to-Large Displacement Motorcycle Market - The global motorcycle market is expected to reach approximately 61.8 million units in 2024, with around 4 million units classified as mid-to-large displacement (over 250cc) [11][12]. - The European market is projected to have a total of about 1.45 million motorcycles in 2024, with a penetration rate of 60-65% for mid-to-large displacement models [15][16]. - In Latin America, the market is expected to grow significantly, reaching approximately 6.46 million units in 2024, with mid-to-large displacement motorcycles accounting for about 10% [22][23]. - The U.S. market remains stable at around 500,000 units, with over 90% being mid-to-large displacement motorcycles [30][31]. - The Chinese market is anticipated to see a 17% year-on-year increase in mid-to-large displacement motorcycle sales, reaching 368,000 units in 2024 [1][40]. 2. Domestic Brands Strengthening Capabilities - Domestic brands are focusing on technological research and development, improving product strength to compete with international brands [2][3]. - The import of mid-to-large displacement motorcycles into China is expected to decrease significantly, with imports projected at 46,000 units in 2024, down 63.9% from 2022 [2]. - The top five exporters of mid-to-large displacement motorcycles from China are Shengshi, Chuanfeng, Wujin, Zongshen, and Qianjiang, with a concentrated market share of over 80% [3]. 3. Competitive Advantages in Global Markets - Companies with strong technological, product, brand, and localization capabilities are likely to gain competitive advantages in the global market [4]. - Domestic brands are transitioning from reverse engineering to independent innovation, with several new multi-cylinder engines set to launch in 2024 [4]. - A comprehensive product matrix is essential for brands to meet diverse global market demands, with brands like Chuanfeng and Wujin actively expanding their product offerings [4]. 4. Key Focus Stocks - The report highlights Chuanfeng Power, Longxin General, and Qianjiang Motorcycle as key stocks to watch in the motorcycle industry [4][7].

Investment Rating - The report maintains a "Buy" rating for the motorcycle industry, particularly recommending companies like Chuanfeng Power, Longxin General, and Qianjiang Motorcycle [6][15]. Core Insights - The motorcycle industry is experiencing significant growth, with 250cc and above motorcycle sales reaching a record high in May 2025, showing a year-on-year increase of 31.1% and a cumulative increase of 50.4% from January to May 2025 [3][4]. - The report highlights the strong performance of major players in the market, with Chuanfeng Power leading in sales and market share, followed by Qianjiang Motorcycle and Longxin General [6][15]. - The export market is also thriving, with a notable increase in shipments of 250cc and above motorcycles, driven by the growth of leading companies in the 500-800cc segment [4][5]. Summary by Sections Sales Performance - In May 2025, sales of motorcycles above 125cc reached 703,000 units, a year-on-year increase of 7.8% [4]. - For 250cc and above motorcycles, May sales were 101,000 units, with a year-on-year increase of 31.1% and a cumulative total of 399,000 units from January to May, reflecting a 50.4% increase [4][5]. Market Structure - The report notes strong growth in the 500cc and above segment, with sales of 500-800cc motorcycles increasing by 96.6% year-on-year in May [5]. - The 250cc to 400cc segment saw sales of 53,000 units in May, up 21.4% year-on-year, while the 400cc to 500cc segment sold 30,000 units, marking a 23.3% increase [5]. Competitive Landscape - The top three companies in the 250cc and above segment in May 2025 were Chuanfeng Power, Qianjiang Motorcycle, and Longxin General, with a combined market share of 48.4% [6]. - Chuanfeng Power maintained a market share of 21.5% in May, with sales of 22,000 units, reflecting a year-on-year increase of 48.1% [6][8]. Future Outlook - The report anticipates continued growth in the motorcycle market, driven by new model launches and an expanding export market, particularly for Chuanfeng Power and Longxin General [11][15]. - The motorcycle industry is expected to benefit from a cultural shift towards motorcycle usage, with domestic brands poised to capture a larger share of the growing demand [15].

Investment Rating - The report maintains a "Buy" rating for the motorcycle industry, particularly recommending companies such as Chuanfeng Power, Longxin General, and Qianjiang Motorcycle [5][15]. Core Insights - The motorcycle industry is experiencing significant growth, with April 2025 sales for motorcycles over 250cc reaching 93,000 units, a year-on-year increase of 28.0% and a month-on-month increase of 5.6%. Cumulative sales from January to April 2025 reached 298,000 units, up 58.3% year-on-year [3][4]. - The report highlights strong performance in the 500cc+ segment, with notable increases in sales and market share for leading companies, driven by new model launches and export growth [5][15]. - The competitive landscape shows that leading companies like Chuanfeng Power, Qianjiang Motorcycle, and Longxin General are solidifying their market shares, with a combined market share of 52.9% for the top three companies in April 2025 [6][8]. Summary by Sections Sales Performance - In April 2025, sales of motorcycles over 125cc reached 786,000 units, a year-on-year increase of 24.2% and a month-on-month increase of 10.5%. The growth was primarily driven by the 125-150cc and 500-800cc segments [4]. - The export of motorcycles over 250cc in April 2025 was 39,000 units, a year-on-year increase of 23.4%, while domestic sales reached 54,000 units, up 31.6% year-on-year [4]. Market Structure - The report indicates robust growth in the 500cc+ motorcycle segment, with April sales showing a year-on-year increase of 106.6% for models in the 500cc-800cc range [5]. - The 800cc+ segment saw a remarkable year-on-year increase of 179.2% in April 2025, indicating a strong demand for high-performance motorcycles [5]. Competitive Landscape - Chuanfeng Power led the market with a 24.1% share in April 2025, followed by Qianjiang Motorcycle at 16.2% and Longxin General at 12.7% [6][8]. - The report notes that Chuanfeng Power's total motorcycle sales in April 2025 reached 56,000 units, a year-on-year increase of 108.1% [9]. Future Outlook - The motorcycle industry is expected to continue its upward trajectory in 2025, driven by new model launches and an expanding export market. The report anticipates sustained high growth rates for leading companies [11][15].