Core Viewpoint - The article emphasizes the efforts of Liaocheng's market regulatory authority to enhance consumer confidence and promote new consumption scenarios by integrating regional特色产业发展 and accelerating the application of technological achievements in the consumption field [1] Group 1: Consumer Scenarios Development - Liaocheng's market regulatory authority is focused on creating diverse and reliable consumption scenarios tailored to different types of businesses such as supermarkets, scenic spots, e-commerce, and rural areas [1] - The initiative includes five major actions: optimizing the cultivation of reliable consumption units, improving the consumption environment, enhancing market order, boosting consumer rights protection efficiency, and upgrading the quality of consumption supply [1] - As of now, 454 businesses related to local industries have been included in the reliable consumption cultivation database [1] Group 2: Industry-Specific Initiatives - For the Lingzhi industry, a "Lingzhi Fairy Grass" themed live streaming platform has been established, ensuring strict product admission standards and addressing consumer complaints proactively [2] - The Ejiao industry has developed a consumption route that includes an Ejiao museum and a film city, with 33 offline businesses offering unconditional returns [2] - In the Sanghuang industry, training sessions have been conducted for local farmers to enhance product quality control and protect consumer rights [3] Group 3: Consumer Rights and Safety Measures - The Koi industry is integrating reliable consumption elements into Koi Town, focusing on creating a reliable consumption cluster and regulating business practices within the industry park [3] - The agricultural products sector is implementing comprehensive safety measures, including source control, traceability, and rights protection, to ensure consumer confidence [3] - A total of 98 unconditional return units and 6 units with advance compensation mechanisms have been established, along with 15 consumer rights protection service stations [3]

Core Insights - The article discusses the efforts of the Liaocheng Market Supervision Administration to enhance consumer confidence and promote new consumption scenarios in response to upgraded market demand [1] Group 1: Consumer Confidence Initiatives - Liaocheng Market Supervision Administration is focusing on integrating regional特色产业 (characteristic industries) to cultivate diverse and reliable consumption scenarios [1] - The administration has categorized its initiatives based on different types of businesses such as supermarkets, scenic spots, e-commerce, and rural areas to create varied放心消费场景 (reliable consumption scenarios) [1] - As of now, 454 businesses related to characteristic industries have been included in the reliable consumption cultivation database [1] Group 2: Industry-Specific Actions - For the Lingzhi industry, a "Lingzhi Fairy Grass" themed live streaming platform has been established, ensuring strict product admission standards and addressing consumer complaints proactively [2] - The Ejiao industry has developed a consumption route that includes an Ejiao museum and a film city, with 33 offline businesses offering no-reason returns [2] - In the Sanghuang industry, training sessions have been conducted for local growers to enhance product quality control and protect consumer rights [3] Group 3: Consumer Rights Protection - The administration has implemented a principle of resolving issues at the source, focusing on negotiation and on-site resolution to maximize consumer rights protection [3] - In the Koi industry, elements of reliable consumption are integrated into Koi towns, with a focus on standardizing business practices within industrial parks [3] - The administration has developed 98 no-reason return units and established 15 consumer rights protection service stations to enhance consumer awareness and create a strong promotional atmosphere [3]