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30年蝶变!广东水族如何“逆袭”?跨界赛道解锁千亿新商机
Nan Fang Nong Cun Bao· 2025-12-30 10:33
当宠物经济跨 越"猫狗双全"的 传统范畴,一尾 尾悠然游弋的观 赏鱼,正悄然游 入现代生活的休 闲与情感空间。 在广东这片得风 气之先的热土 上,水族产业早 已不是花鸟市场 的一角点缀,而 是一个集育种、 养殖、设备、文 化、休闲于一体 的复合型生态体 系。 "媒体+"大湾区 宠物行业年度盛 典即将启幕,这 场汇聚全产业链 资源的行业盛 会,不仅聚焦猫 狗等传统宠物赛 道,更将目光投 向水族产业这一 新兴增长极。 近日,南方农村 报专访广东生态 工程职业学院海 洋与渔业学院院 30年蝶变!广东 水族如何"逆 袭"?跨界赛道 解锁千亿新商机 _南方+_南方 plus 长方彰胜,深入 探寻广东水族产 业的发展优势、 现状格局与未来 路径,解码这 个"游动的活态 产业"背后的天 时、地利、人 和。 广东生态工程职业学院海洋与渔业学院院长方彰胜 从探索到 领跑:一 座产业高 地的崛起 密码 "广东水族产业 的蓬勃发展,离 不开资源、区 位、人才与先发 优势的叠加共 振。"方彰胜开 门见山地指出。 天赋之域,气候 先行。广东亚热 带季风气候带来 的常年温润,为 热带、亚热带观 赏鱼的繁育与生 长提供了天然温 室,这是大 ...
共启南海高水平渔业领先成果与前瞻布局,佛山南海区这场大会将为全国渔业开拓新增长极!
Nan Fang Nong Cun Bao· 2025-12-19 00:36
共启南海高水平 渔业领先成果与 前瞻布局,佛山 南海区这场大会 将为全国渔业开 拓新增长极!_ 南方+_南方plus 传统的渔业产 区,在市场快速 变革的时期,怎 样创造新价值、 开拓新市场?在 工业化、城镇化 高度发达的地 区,怎样推进农 业现代化?广东 佛山南海区,作 为全国领先的渔 链高地,更 是"鲈鳜鳢"全产 业链生态圈高 地,被誉为中国 加州鲈之乡、淡 水鱼苗之乡、淡 水鱼之都、锦鲤 之都,率先提交 硬核答卷!即将 举办一场关于推 动渔业高水平发 展的活动,以全 价值链高度、全 产业链视野,推 动水产养殖迈向 绿色养殖、加工 升级、品牌拓 展、三产融合、 价值增值、产业 增收,为南海优 质淡水鱼"游"贯 全国、"鲜"誉世 界注入更强能 量。 近年来,水产业 出现消费不振、 行情震荡等难 题,相当多从业 者面临"盈利 难、发展慢"困 境,导致产业增 长缓慢。破局的 关键,在于打破 传统的产销模 式,进一步提升 生产规模化、智 能化水平;加强 研发,为水产品 赋予更多新形 态、新价值;融 链强圈,高效集 聚渔业价值链、 产业链、资源 链、创新链、服 务链、品牌链。 在此基础上,链 接业内优质资 源,搭建 ...
赛博鳌鱼出圈背后:小小观赏鱼游出广州百亿产业
Nan Fang Nong Cun Bao· 2025-12-16 10:31
Core Insights - The article highlights the booming ornamental fish industry in Guangzhou, which is projected to exceed a production value of 10 billion yuan by 2025, contributing to a total industry chain value of over 100 billion yuan [38]. Industry Overview - Guangzhou is one of the earliest regions in China to develop the ornamental fish industry, with peak export transactions accounting for over 95% of the national total in the 1990s [19][20]. - The ornamental fish culture in Guangzhou is deeply rooted in local traditions, symbolizing prosperity and good fortune, and has become a significant part of the city's modern fishery industry [25][32]. Cultural Significance - The "Aoy fish" showcased at the National Games opening ceremony represents the rich "water culture" and "fish culture" of Guangzhou, embodying the local people's aspirations for success and abundance [26][28]. - The emotional connection to fish is particularly strong among the people of Guangdong, reflecting a long-standing maritime culture where fish symbolize both livelihood and spiritual well-being [31][32]. Economic Impact - The ornamental fish industry is not only a cultural symbol but also a vital economic sector, with various species like koi, dragon fish, and tropical fish having significant influence both nationally and globally [35][36]. - The industry is integral to rural revitalization efforts in Guangzhou, with initiatives to establish ornamental fish industrial parks and promote quality fish breeding [93][96]. Educational Initiatives - The introduction of ornamental fish in educational settings, such as the "Fish and Me" program in schools, aims to foster a love for life and nature among students while also serving as a therapeutic tool for mental health [86][90]. Historical Context - The history of ornamental fish trade in Guangzhou dates back centuries, with the city being a starting point for many species that have spread globally, including the pearl scale goldfish [44][46]. - The transformation of local markets, such as the famous "Goldfish Street," reflects the evolution of consumer preferences and the growth of the ornamental fish business over the decades [52][71].
探寻乡村振兴片区化发展的山东密码
Jing Ji Guan Cha Wang· 2025-11-22 16:12
Group 1 - The article highlights the theme of "regional-led rural revitalization" in Shandong, showcasing six cities that have developed unique paths based on their resource endowments [1] - The cities have adopted various strategies such as deep processing of traditional agriculture, integration of agriculture with culture and tourism, and technological empowerment to modernize agriculture [1][3] - A common theme among these cities is the focus on core industries to optimize resource allocation, extend industrial chains, and enhance community benefits through collective interests [1][2] Group 2 - In Zaozhuang, the pomegranate industry has become a significant source of income, with a new operational model that allows farmers to retain all sales revenue, leading to an average income increase of 23,000 yuan per household [2] - Jining's edible mushroom industry is a major economic pillar, with a production area of 26 million square meters and an annual output value exceeding 3.5 billion yuan, employing nearly 30,000 people [3] - The integration of traditional agriculture with new business models, such as the collaboration between agricultural research institutes and local farmers, has led to increased yields and economic diversification [4][5] Group 3 - The revitalization of traditional crafts, such as the Gongbi Peony painting in Heze, has created job opportunities for thousands of villagers, with some earning around 6,000 yuan monthly through art [5] - The "Nine Villages" project in Dong'a County focuses on ecological protection while developing industries like mugwort cultivation, attracting 234 million yuan in social capital [6] - The peach industry in Feicheng has evolved from primary agriculture to a model that integrates cultural tourism, significantly increasing local farmers' incomes and creating job opportunities [7]
全网刷屏!全运会开幕式上的“鳌鱼”究竟是什么鱼?
Nan Fang Nong Cun Bao· 2025-11-13 03:33
Core Viewpoint - The "Aoyu" showcased at the 15th National Games opening ceremony represents a significant cultural symbol from Guangdong, embodying the region's rich maritime culture and heritage [2][58]. Group 1: Cultural Significance - The "Aoyu" is derived from the traditional "Aoyu Dance," a folk art with over 600 years of history from Panyu, Guangzhou, and symbolizes good fortune and success [7][10]. - The Aoyu is linked to the myth of the golden carp that aspires to transform into a dragon, reflecting the Chinese aspiration of "fish turning into a dragon" [9][14]. - The representation of Aoyu at a national event highlights the promotion of Lingnan's intangible cultural heritage on a broader stage [6][58]. Group 2: Economic Impact - The ornamental fish industry in China, particularly in Guangdong, is significant, with an estimated production value exceeding 110 billion yuan by 2024, where koi fish play a crucial role [33][34]. - The popularity of koi fish as symbols of luck has been cultivated through various cultural events and competitions, particularly in Guangdong, which has become a hub for koi exhibitions [30][32]. - The development of the ornamental fish industry is further supported by local research institutions, which have made strides in breeding and technology, reducing reliance on imports [49][50]. Group 3: Regional Identity - The deep-rooted affection for fish among the people of Guangdong is not merely for pet ownership but is intertwined with cultural identity and heritage [16][60]. - The Aoyu serves as a bridge between myth and reality, resonating with the local population's values and aspirations, and is expected to gain recognition beyond regional boundaries [61].
PSC宠交会广州连开三天,观赏鱼与水族产业游向新蓝海
Nan Fang Nong Cun Bao· 2025-11-06 05:31
Core Insights - The second PSC Pet Expo opened in Guangzhou on November 5, lasting for three days and attracting professional audiences from over 70 countries [2][3] Industry Overview - The pet economy is thriving, with the ornamental fish and aquaculture sector showing particularly strong performance [4][6] - Industry players are driving traditional sectors towards refinement and marketization through technological upgrades and innovative models [9] Key Events - A significant event at the expo was the "China Aquatic Grand Forum," which gathered experts from national standardization bodies, research institutions, and industry associations to discuss popular ornamental fish species like koi and goldfish [12][13] Industry Trends - The koi industry is transitioning from decentralized farming to standardization and branding, driven by policy guidance and market demand [15] - Establishing a gene resource bank is crucial for ensuring genetic diversity and sustainable development in the ornamental fish industry [18] - Emerging species like butterfly koi and crystal shrimp are gaining attention from young industry players due to their mature breeding techniques and rising market interest [21] Market Dynamics - The expo showcased that the ornamental fish and aquaculture industry has evolved from a niche hobby to a comprehensive industry chain covering breeding, farming, equipment, landscaping, competitions, and marketing [34] - There is a growing demand for "aesthetic aquatics" among younger consumers, alongside the continuous enrichment of online marketing strategies, indicating a shift towards broader market opportunities [36][37]
“最大四大家鱼养殖基地”名不虚传!“智慧水产”打造乡村振兴样板
Yang Zi Wan Bao Wang· 2025-11-01 05:32
Core Insights - The company has established itself as the largest fish farming base in Yizheng City, focusing on the cultivation of the "four major fish" species, which include grass carp, black carp, silver carp, and bighead carp [2][4] - The company has implemented smart ecological aquaculture methods since 2021, utilizing IoT technology for automated fish farming, which has significantly reduced labor costs and increased production efficiency [4] Company Overview - Jiangsu Boao Ecological Agriculture Development Co., Ltd. has been operating in the fish farming sector for 11 years, leveraging local ecological resources and supportive policies to scale its operations [2] - The company currently manages 35 fish ponds and has reported sales of 900,000 pounds of fish last year, generating revenue of 6 million yuan, with expectations to sell 1 million pounds and achieve 8 million yuan in revenue this year [2] Technological Advancements - The company has integrated various sensors for real-time monitoring of water quality, including pH, ammonia nitrogen, nitrite, and dissolved oxygen, allowing for precise adjustments through a big data system [4] - The implementation of smart technology has led to a reduction in annual labor costs by 400,000 yuan and an increase in production efficiency by 90% [4] Future Plans - The company aims to further optimize the spatial layout for high-quality development in aquaculture and promote the entire industry chain of ecological fisheries in the town [4] - The company has also expanded into koi fish farming, establishing 18 koi breeding pools and creating standardized factory-style breeding facilities [4]
聊城市培育全链条放心消费新场景
Qi Lu Wan Bao· 2025-10-15 22:47
Core Viewpoint - The article emphasizes the efforts of Liaocheng's market regulatory authority to enhance consumer confidence and promote new consumption scenarios by integrating regional特色产业发展 and accelerating the application of technological achievements in the consumption field [1] Group 1: Consumer Scenarios Development - Liaocheng's market regulatory authority is focused on creating diverse and reliable consumption scenarios tailored to different types of businesses such as supermarkets, scenic spots, e-commerce, and rural areas [1] - The initiative includes five major actions: optimizing the cultivation of reliable consumption units, improving the consumption environment, enhancing market order, boosting consumer rights protection efficiency, and upgrading the quality of consumption supply [1] - As of now, 454 businesses related to local industries have been included in the reliable consumption cultivation database [1] Group 2: Industry-Specific Initiatives - For the Lingzhi industry, a "Lingzhi Fairy Grass" themed live streaming platform has been established, ensuring strict product admission standards and addressing consumer complaints proactively [2] - The Ejiao industry has developed a consumption route that includes an Ejiao museum and a film city, with 33 offline businesses offering unconditional returns [2] - In the Sanghuang industry, training sessions have been conducted for local farmers to enhance product quality control and protect consumer rights [3] Group 3: Consumer Rights and Safety Measures - The Koi industry is integrating reliable consumption elements into Koi Town, focusing on creating a reliable consumption cluster and regulating business practices within the industry park [3] - The agricultural products sector is implementing comprehensive safety measures, including source control, traceability, and rights protection, to ensure consumer confidence [3] - A total of 98 unconditional return units and 6 units with advance compensation mechanisms have been established, along with 15 consumer rights protection service stations [3]
分类培育,流量赋能,聊城市培育全链条放心消费新场景
Qi Lu Wan Bao Wang· 2025-10-13 07:41
Core Insights - The article discusses the efforts of the Liaocheng Market Supervision Administration to enhance consumer confidence and promote new consumption scenarios in response to upgraded market demand [1] Group 1: Consumer Confidence Initiatives - Liaocheng Market Supervision Administration is focusing on integrating regional特色产业 (characteristic industries) to cultivate diverse and reliable consumption scenarios [1] - The administration has categorized its initiatives based on different types of businesses such as supermarkets, scenic spots, e-commerce, and rural areas to create varied放心消费场景 (reliable consumption scenarios) [1] - As of now, 454 businesses related to characteristic industries have been included in the reliable consumption cultivation database [1] Group 2: Industry-Specific Actions - For the Lingzhi industry, a "Lingzhi Fairy Grass" themed live streaming platform has been established, ensuring strict product admission standards and addressing consumer complaints proactively [2] - The Ejiao industry has developed a consumption route that includes an Ejiao museum and a film city, with 33 offline businesses offering no-reason returns [2] - In the Sanghuang industry, training sessions have been conducted for local growers to enhance product quality control and protect consumer rights [3] Group 3: Consumer Rights Protection - The administration has implemented a principle of resolving issues at the source, focusing on negotiation and on-site resolution to maximize consumer rights protection [3] - In the Koi industry, elements of reliable consumption are integrated into Koi towns, with a focus on standardizing business practices within industrial parks [3] - The administration has developed 98 no-reason return units and established 15 consumer rights protection service stations to enhance consumer awareness and create a strong promotional atmosphere [3]
聊城市局在全省优化消费环境 大力提振消费工作经验交流会上作典型发言
Sou Hu Cai Jing· 2025-10-03 02:37
Core Viewpoint - The conference held on September 26 focused on optimizing the consumption environment and boosting consumer confidence through a structured approach involving the cultivation of trustworthy consumption scenarios in various industries [2]. Group 1: Department Guidance and Integration - The municipal bureau has conducted two special meetings to establish five major actions aimed at optimizing the consumer environment, including the cultivation of trustworthy consumption units and improving consumer rights protection [3]. - A total of 454 businesses from the industrial chain have been included in the trustworthy consumption cultivation database [3]. Group 2: Classification and Development of Diverse Consumption Scenarios - The strategy emphasizes "one industry, one characteristic" and "one enterprise, one commitment," creating diverse trustworthy consumption scenarios tailored to different sectors such as supermarkets, scenic spots, e-commerce, and rural areas [4]. - Specific initiatives include the establishment of a trustworthy consumption live broadcast room for the Lingzhi industry and the development of 33 offline no-reason return companies in the Ejiao industry [4]. - The Ejiao Film City has set up a consumer rights protection service station that has resolved 150 consumer disputes [4]. Group 3: Supervision and Implementation - The commitment fulfillment rate for trustworthy consumption has been improved, with 98 units offering no-reason returns and 1,357 return transactions recorded [5]. - A total of 15 consumer rights protection service stations have been established, resolving over 500 disputes [5]. - The coverage of consumer environment construction has been expanded with the addition of over 2,000 cultivation units and 35 new consumer rights protection service stations [5]. Group 4: Flow Empowerment and Activation of Consumption Growth - The focus is on leveraging flow to stimulate consumer growth dynamics, although specific details on this aspect were not provided in the available documents [6].