在敏感肌护肤理念盛行的当下，青眼观察到，不只是成人，部分儿童护肤品牌也推出了敏感肌护理的相关产品。 从各个展会到各大电商平台，宣称"儿童 敏感肌""婴童敏感肌专研"的儿童化妆品也开始大量涌现。 那么，儿童敏感肌护理，科学吗？ 儿童"敏感肌专研"产品频出 摄 于2025年上海CBE郁美净展台 敏感肌护肤的风，吹到了儿童护理领域。典型如，在今年5月举办的上海CBE上，成立已30年的小浣熊即重点展示了品牌首次推出的敏感肌专研产品3D5 系列，包含了沐浴液、洗发露、奶糕霜等品类。据品牌相关负责人介绍，该系列以高原沙棘果精华为主打原料，以 "极致温和"为核心卖点，定位中、高 端市场，计划于今年7月正式进入商超等大型连锁系统销售。 据了解，小浣熊3D5系列全系采用氨基酸表活体系，核心精华成分为沙棘果提取物。第三方检测数据显示，该系列产品具备72小时长效保湿功效。同时， 品牌方还强调，该产品兼具"好用"与"实用"双重属性，其中"好用"即体现在敏感肌及健康肌肤均可使用；"实用"则通过长效保湿力得以体现。 无独有偶，另一儿童护理品牌郁美净在本届CBE上展示的婴童雪绒花冰沙身体乳，也同样聚焦敏感肌护理领域，该产品宣称专为1-12 ...

在功效护肤品市场,皮肤学级护肤品可视作"皇冠上的明珠"。然而,十五年前,中国皮肤学级护肤品市场市 场几乎是一片空白。 2010年到2020年这十年,是中国电商红利期。薇诺娜长期走在"线下医药打基础,线上电商为中心"道路 上。如今,在市场进入线上流量红利到顶的新阶段,薇诺娜适时调整战略方向,最核心的一点便是回归皮肤 医学,做敏感肌的引领者。 2024年,中国皮肤学级护肤市场规模已达339.60亿元,中国皮肤学级护肤品市场高速扩容背后,薇诺娜注定 是个绕不开的名字。 回顾薇诺娜的发展历程,品牌以"不懂行业的闯入者"姿态入局,在2010年品牌创立之初,便寻求单点突破,定 位"功效护肤品一流品牌",将创新重点放于敏感肌护肤专业领域。 作为多年稳居中国皮肤学级护肤品市场占有率第一的品牌,薇诺娜以硬核科研力走出了一条的独属于中 国功效护肤品的高质量发展路径。 皮肤医学+植物精粹+临床实证,成就行业标杆的"降维打击"硬实力 纵观全球护肤品市场,薇诺娜的成长之路鲜有品牌走过。 作为在医院和药店渠道起家的品牌,薇诺娜创始团队来源于OTC行业的创业者,因此品牌坚持做药的理念 和做药的标准来开发功效性的护肤品,前期投入大量资源、精 ...

Summary of Betaini's Conference Call Company Overview - **Company**: Betaini - **Fiscal Year**: 2024 - **Revenue**: RMB 57.35 billion, up 3.87% year-on-year - **Net Profit**: RMB 5.03 billion, down 33% year-on-year - **Non-recurring Profit**: RMB 2.4 billion, down 60% year-on-year [2][4][6] Key Financial Metrics - **Online Sales Proportion**: 69% - **Private Domain Sales Proportion**: 9% - **Offline Sales Proportion**: 22% [2][4] - **Main Brand Revenue**: - Winona: RMB 49.1 billion, down 5.45% - Baby Brand: RMB 60 million, up 66% - Betaini Brand: RMB 460 million - Gome Brand: over RMB 50 million [2][4][5] - **Gross Margin**: - 2024: 73.7% - Q1 2025: 77.47% [2][4][6] - **Inventory Reduction**: From RMB 900 million to RMB 550 million [2][4][6] Brand Performance - **Winona**: Revenue decline indicates brand performance issues - **Baby Brand**: Significant growth suggests strong market potential - **Okas**: Revenue of RMB 60 million, up 66%, indicating successful market penetration [2][4][12][13] Strategic Initiatives - **Channel Investment**: Increased focus on Douyin (TikTok) for sales and marketing, with notable success in whitening products [2][8] - **OTC Channel Expansion**: Plans to increase the number of pharmacies carrying makeup products from 100,000 to 150,000 and medical devices from 200,000 to 250,000 [2][35][36] - **Sustainability Goals**: Commitment to low-carbon initiatives, including increased use of recyclable materials and bottle recycling [3][16][17] Research and Development - **New Ingredients**: 12 new cosmetic ingredients registered, 88 patents granted [7] - **International R&D**: Establishment of research centers in Japan and France to enhance product innovation [39] Marketing and Sales Strategy - **E-commerce Focus**: Emphasis on balancing content e-commerce and shelf e-commerce to optimize sales channels [26] - **Membership Strategy**: Enhancing customer loyalty through targeted membership programs and personalized skin care solutions [19][23] Future Outlook - **Profit Recovery**: Expected gradual improvement in profit margins throughout 2025, aiming for double-digit growth [38] - **Brand Development**: Continued focus on core product lines and expansion into sensitive skin care solutions [20][31] - **Investment in Partnerships**: Strategic investments in upstream and downstream companies to enhance market position [30] ESG and Corporate Responsibility - **Sustainability Practices**: Integration of sustainable practices into operations, with a focus on environmental impact and community support [15][18] Challenges and Market Dynamics - **Competitive Landscape**: Increased competition in the efficacy skincare market necessitates continuous innovation [22][28] - **Supply Chain Management**: Emphasis on efficient supply chain management to maintain product quality and cost-effectiveness [28] This summary encapsulates the key points from Betaini's conference call, highlighting financial performance, strategic initiatives, brand dynamics, and future outlook.