Core Viewpoint - Guizhou province is seeking public opinion on a draft proposal aimed at promoting the sales of liquor, particularly focusing on the issuance of consumption vouchers for liquor purchases, which is a relatively new initiative compared to other sectors [1][2]. Group 1: Promotion Measures - The draft proposal includes ten measures to enhance liquor sales, such as online promotions, creating consumption scenarios, activating banquet markets, and encouraging collaboration between liquor companies and financial institutions [1][3]. - A notable measure is the issuance of consumption vouchers, which will be used to boost online sales and expand the market reach of Guizhou liquor products nationwide [2][3]. - The proposal aims to integrate liquor sales with digital platforms, potentially reducing marketing costs for companies while providing tangible benefits to consumers [2]. Group 2: Market Expansion Strategies - The draft emphasizes increasing the presence of Guizhou liquor in large chain supermarkets and transportation hubs, as well as supporting liquor products in telecom operators' reward programs [3]. - Specific measures are proposed to stimulate the banquet market, encouraging liquor companies to offer customized products and promotions for various celebratory events [3]. - The proposal also includes support for liquor companies to collaborate with financial institutions to explore innovative financial products, which could help alleviate financial pressures on these companies [3]. Group 3: Regulatory and Quality Assurance - The draft outlines plans to combat market violations such as counterfeiting and false advertising, while also promoting the establishment of a liquor traceability system to ensure product quality [3]. - The focus on maintaining consumer rights and enhancing brand reputation is highlighted as a critical aspect of the proposed measures [3].

Core Insights - The total retail sales of consumer goods in China reached 36,587.7 billion yuan in the first three quarters of this year, showing a year-on-year growth of 4.5% [1] - The contribution rate of final consumption expenditure to economic growth reached 53.5%, an increase of 9.0 percentage points compared to the previous year [1] - The online retail sales amounted to 11,283 billion yuan, reflecting a year-on-year increase of 9.8% [2] Group 1: Consumption Growth and Government Support - The Chinese government has allocated 300 billion yuan in special long-term bonds to support the consumption of goods through trade-in programs, significantly boosting consumer spending [1] - The number of applications for vehicle trade-ins has exceeded 8.3 million, indicating strong consumer interest in upgrading vehicles [1] Group 2: Structural Changes in Consumption - Service retail sales grew by 5.2% year-on-year, with significant growth in cultural, sports, leisure, and travel services [2] - Rural retail sales increased by 4.6%, outpacing urban growth, with the county and township market share rising to 38.8% [2] Group 3: Emerging Consumption Trends - The retail sales of high-efficiency appliances and new energy vehicles saw substantial growth, with the latter reaching over 8.5 million units sold, a 24.4% increase year-on-year [2] - New consumption models such as digital and AI-driven services are rapidly expanding, indicating a shift towards quality and personalized consumer experiences [2][3]