南都湾财社记者注意到，在这十条促进白酒销售的措施中，发放消费券的方式引起各界关注。征求意见 稿显示，贵州将开展线上促销活动，加大白酒线上销售力度，通过发放消费券等优惠方式，扩大贵州白 酒在全国市场的销售规模。 买白酒将有"专属"消费券，这是贵州正在征求意见的白酒促销措施之一。 12月9日，南都湾财社-酒水新消费指数课题组记者从贵州省商务厅注意到，该部门发布了《贵州省促进 白酒销售若干措施（征求意见稿）》（下称"征求意见稿"），并对外征求意见。该征求意见稿主要有十 条，内容涵盖线上促销、打造消费场景、激活宴席及鼓励白酒与金融机构深化合作等多项内容，征求意 见截止日期为2026年1月9日。 贵州省商务厅发布了《贵州省促进白酒销售若干措施（征求意见稿）》。（截图来源：贵州省商务厅网 站） 据了解，此前全国各地发放的消费券，主要集中在餐饮、汽车、数码产品以及文旅等领域，针对白酒发 放的消费券则相对较少，不过在不久之前，贵州就对白酒消费券进行试水。在12月5日，贵州省商务厅 主办的"2025年多彩贵州欢乐购"中，消费者通过"一码贵州"平台下单，就可享受实际订单金额12%的补 贴（即8.8折，单户单日一次优惠，每单最高补 ...

Core Insights - The total retail sales of consumer goods in China reached 36,587.7 billion yuan in the first three quarters of this year, showing a year-on-year growth of 4.5% [1] - The contribution rate of final consumption expenditure to economic growth reached 53.5%, an increase of 9.0 percentage points compared to the previous year [1] - The online retail sales amounted to 11,283 billion yuan, reflecting a year-on-year increase of 9.8% [2] Group 1: Consumption Growth and Government Support - The Chinese government has allocated 300 billion yuan in special long-term bonds to support the consumption of goods through trade-in programs, significantly boosting consumer spending [1] - The number of applications for vehicle trade-ins has exceeded 8.3 million, indicating strong consumer interest in upgrading vehicles [1] Group 2: Structural Changes in Consumption - Service retail sales grew by 5.2% year-on-year, with significant growth in cultural, sports, leisure, and travel services [2] - Rural retail sales increased by 4.6%, outpacing urban growth, with the county and township market share rising to 38.8% [2] Group 3: Emerging Consumption Trends - The retail sales of high-efficiency appliances and new energy vehicles saw substantial growth, with the latter reaching over 8.5 million units sold, a 24.4% increase year-on-year [2] - New consumption models such as digital and AI-driven services are rapidly expanding, indicating a shift towards quality and personalized consumer experiences [2][3]