齐鲁晚报.齐鲁壹点徐鹏飞 近日，"云话山东"系列外宣活动第六期——"服务企业走出去推动外贸上台阶"专题采访走进滨州，探访了在金属表面处理领域享有盛誉的山东开泰集团有 限公司。作为工信部认定的首批国家级重点专精特新"小巨人"企业、国家制造业单项冠军企业，开泰集团以其在智能抛喷丸装备与金属磨料领域的全球领 先地位，成为山东省企业深化国际化经营、以创新驱动高质量发展的生动典范。 山东开泰集团专注于金属磨料和智能抛喷丸清理成套装备的研发与生产，其抛喷丸装备市场占有率位居全球第一，金属磨料市场占有率全国第一，是名副 其实的"双料冠军"。公司紧紧围绕高质量发展核心任务，积极拥抱5G、人工智能等新一代信息技术，以数据与模型驱动生产流程再造，致力于发展新质 生产力，为企业长远发展蓄势赋能。 全球化布局：从"走出去"到"融进去" 全球化已成为开泰集团业务增长的核心引擎。公司通过内修外拓，构建了强大的全球运营网络。截至目前，已拥有荷兰爱博特、芬兰博斯曼等4家海外公 司，设立了12家海外分公司，并发展了超百家海外经销商与服务终端，形成了覆盖全球100多个国家和地区的营销服务矩阵，为超过20000家客户提供一站 式、一体化的产品与服 ...

Core Viewpoint - Luzhou Laojiao demonstrates strong resilience and operational capability amidst the challenges posed by the "Prohibition Era" and deep industry adjustments, showcasing its high-end strategy and refined operations [1][2]. Financial Performance - In the first half of 2025, Luzhou Laojiao achieved revenue of 16.454 billion yuan and net profit of 7.663 billion yuan, showing a slight year-on-year decline [1][3]. - The company maintained a strong position in the industry, with second-quarter revenue reaching 7.102 billion yuan and net profit of 3.070 billion yuan, ranking among the top three in profitability [3]. - The net cash flow from operating activities was 6.064 billion yuan, with a slight year-on-year decrease, while contract liabilities increased by 460 million yuan to 3.53 billion yuan, indicating stable channel stocking intentions [5]. - The gross profit margin remained high at 87.18%, supported by effective cost control and brand premium capabilities [5]. Product Matrix - Luzhou Laojiao adheres to a "dual brand, three product lines, and major single product" strategy, covering diverse price ranges and consumption scenarios [6]. - Mid-to-high-end products accounted for approximately 90% of total revenue, with the flagship product, Guojiao 1573, maintaining a top position in the high-end liquor market [6]. - The low-alcohol strategy has proven effective, with the low-alcohol Guojiao series becoming the only liquor product in the industry to exceed 10 billion yuan in sales [6]. Channel Transformation - The company is shifting its marketing focus towards "precise reach" and "user operation," enhancing channel efficiency through initiatives like "terminal infrastructure" and a nationwide promotion of the "five-in-one" product [7]. - Luzhou Laojiao's online channel revenue reached 932 million yuan in the first half of 2025, reflecting a year-on-year growth of 27.55%, with an online gross profit margin of 83.52% [8]. Brand Influence - In 2025, marking the 110th anniversary of "Nongxiang Going Global," Luzhou Laojiao is enhancing its brand influence through cultural activities that explore its rich heritage [9][11]. - The company has been actively promoting Chinese liquor culture internationally, conducting events in nearly 20 countries [11]. Future Outlook - Luzhou Laojiao's operational logic emphasizes "channel health," "consumer demand," and "brand value," laying a solid foundation for future growth [12]. - The company plans to continue focusing on "precise reach" and "user operation" to achieve sustainable development and long-term industry value returns [12].