数字技术赋能文旅
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科技旅游:从围观到探索如何升级
Jing Ji Ri Bao· 2025-11-18 22:19
Core Insights - The integration of technology into tourism is transforming the role of tourists from passive observers to active participants, enhancing the travel experience through immersive technologies like VR [2][3][6] - New tourism models are emerging that combine science, technology, and cultural experiences, appealing particularly to younger audiences and igniting their interest in scientific exploration [3][4][7] Group 1: Technological Integration in Tourism - The "Tech + Tourism" model is creating new scenes, experiences, products, and business formats, allowing tourists to explore history and engage with future technologies [3][6] - In Hunan, the number of tourists is projected to grow from 530 million in 2021 to 742 million by 2024, with total tourism expenditure expected to exceed 1 trillion yuan [6] - The "Chasing Rockets" tourism initiative in Wenchang has transformed previously underdeveloped areas into popular destinations, showcasing the economic potential of tech-driven tourism [9] Group 2: Innovative Experiences and Attractions - The China Architecture Science Museum in Wuhan features a popular exhibition on Mars construction, attracting over 300,000 visitors, with nearly 30% from outside the province [3] - Hainan's Changying Fantasy Park utilizes modern technology to create immersive experiences, including a "Cyberpunk Future World" show, enhancing visitor engagement [4][5] - Hunan's "My Shaoshan Journey" program combines immersive experiences with digital technologies, serving around 4,000 students daily and benefiting over 700,000 students [5] Group 3: Policy and Development Initiatives - Hunan is implementing a "Cultural + Technology" action plan to foster innovation in the cultural industry, including financial incentives and cross-departmental collaboration [6][7] - The development of digital platforms and virtual reality applications is aimed at revitalizing traditional culture and enhancing visitor experiences [7][8] - Wuhan's "Cyber Wuhan" branding and the introduction of the "Light Valley Photon" aerial tramway are part of efforts to integrate high-tech elements into tourism, attracting over 3.1 million visitors [10]
赣风鄱韵引客来
Ren Min Ri Bao· 2025-10-21 22:39
Group 1 - The core viewpoint emphasizes the integration of culture and tourism in Jiangxi, enhancing tourism attractiveness through digital technology and creative design [1][2] - Jiangxi is leveraging digital technology to create engaging cultural experiences, such as AI interactions in museums and large-scale light shows that narrate historical stories [1] - The province is actively promoting its tourism internationally, with initiatives in countries like Malaysia and Morocco, and hosting events to increase awareness of Jiangxi's cultural heritage [2] Group 2 - In 2024, Jiangxi is projected to receive nearly 600 million domestic tourists, with tourism consumption reaching approximately 600 billion yuan, indicating a significant growth in the tourism sector [3] - The province has signed 25 cooperation agreements with leading cultural tourism enterprises, amounting to a total investment of 3.026 billion yuan, showcasing strong interest in the local tourism market [3] - Jiangxi is focusing on building a comprehensive tourism industry chain, supported by over 350 million yuan in funding for key cultural industry projects, aiming to establish tourism as a strategic pillar of the economy [3]
加快建设文旅强省 推动文旅产业高质量发展
He Nan Ri Bao· 2025-07-03 23:30
Core Viewpoint - The integration of culture and tourism in Henan is being emphasized as a key driver for high-quality development, aiming to establish it as a pillar industry, a livelihood industry, and a happiness industry [1][2][3]. Group 1: Industry Development - The cultural tourism industry in Henan is experiencing robust growth, with the total number of visitors surpassing 1 billion and tourism revenue exceeding 1 trillion yuan in 2024 [2]. - The cultural tourism sector's value added accounted for 8.87% of Henan's GDP in 2024, demonstrating its significant impact on related industries such as dining, accommodation, and logistics [2][3]. - The number of cultural and tourism market entities in Henan has grown by 23.2% to over 470,000, with direct employment from cultural tourism enterprises reaching 1.41 million jobs [2][3]. Group 2: Employment and Livelihood - The cultural tourism industry has created 1.41 million direct jobs and has indirectly supported an additional 9.87 million jobs in related sectors [3]. - Initiatives like the YunTai Mountain scenic area have provided employment for over 700 local villagers, contributing to rural economic development [3]. - The integration of cultural tourism with rural revitalization strategies has led to significant economic benefits, with rural tourism attracting 4.8 million visitors and generating 2.3 billion yuan in revenue in 2023 [3]. Group 3: Quality of Life and Happiness - Cultural tourism is enhancing the quality of life and happiness for residents, with new tourism formats such as educational tourism and wellness tourism emerging to meet diverse needs [4]. - Events and immersive experiences, such as the "Only Henan: Drama Fantasy City," have significantly enriched the cultural life of the community [4]. - The tourism industry is increasingly seen as a pathway to improve people's sense of happiness and well-being [4]. Group 4: Strategic Planning and Innovation - Henan has developed strategic plans for cultural tourism integration, including the "14th Five-Year Plan for Cultural Tourism Development" and various local guidelines [5][6]. - The province is innovating its management and operational mechanisms to enhance the cultural tourism sector, including reforms in state-owned cultural enterprises [6]. - New tourism experiences and products are being developed, such as immersive cultural experiences and themed tourism routes that combine natural and cultural resources [7][8]. Group 5: Brand Development and International Appeal - The "Walking Henan, Understanding China" brand is gaining traction, with efforts to promote Henan's rich cultural heritage and attract international tourists [9][10]. - The province is focusing on building cultural tourism super IPs, such as "Old Home Henan" and "Chinese Kung Fu," to enhance its global cultural presence [10]. - Policies to incentivize inbound tourism, including visa facilitation, are being implemented to boost international visitor numbers [13][22]. Group 6: Technological Integration and Consumer Experience - Digital technology is being leveraged to enhance the cultural tourism experience, with initiatives like the "Yuan Yu Zhou" platform integrating various cultural tourism resources [19][24]. - Immersive experiences, such as VR exhibitions and interactive performances, are being developed to attract visitors and enhance engagement [20][24]. - The focus on night economy and innovative consumption scenarios is revitalizing the tourism market, with projects like "Night Tour Longmen" gaining popularity [15][25].
游戏赋能福建文旅专项计划启动
Zhong Guo Xin Wen Wang· 2025-04-30 13:37
Core Viewpoint - The "Game + Cultural Tourism" theme event at the 8th Digital China Construction Summit aims to explore the integration of digital technology with the cultural tourism industry, promoting a new model for digital cultural tourism in Fujian [1][4]. Group 1: Event Highlights - The event attracted approximately 130 industry elites and experts, focusing on the latest trends in the "Game + Cultural Tourism" sector [1]. - A special plan titled "Digital Mountain and Sea: New Life for Fujian's Cultural Tourism through Games" was officially released, which will promote cross-industry cooperation in Fujian [1][2]. - The plan aims to cultivate new business formats, enhance cultural influence, and showcase a new image of Fujian [1]. Group 2: Industry Insights - NetDragon's Senior Vice President Lin Chen highlighted the company's efforts since 2004 to integrate traditional Chinese cultural elements into games, facilitating the global outreach of Chinese culture [2]. - Experts discussed the potential of music tourism as a new avenue for cultural tourism, emphasizing its role in enhancing tourism quality [4]. - The integration of digital technology in cultural tourism is seen as a means to achieve high-quality development, focusing on aspects such as production efficiency, cultural value, sustainability, and user experience [4][6]. Group 3: Future Directions - The 25th anniversary of "Digital Fujian" marks significant advancements in the digital economy, with a call for leveraging technological advantages to upgrade Fujian's cultural tourism [6]. - The deep integration of "Game + Cultural Tourism" is expected to drive innovation in the cultural tourism economy and support the transmission of traditional culture, achieving synergistic value [6].