Peloton (PTON) 2025 Conference Summary Company Overview - **Company**: Peloton Interactive, Inc. (PTON) - **Event**: 2025 Conference held on June 4, 2025 Key Points Organizational Changes - **New Leadership**: Peter Stern, the new CEO, has made significant organizational changes, including hiring Charlie Kyrill as Chief Operating Officer and Dion Camp Sanders as Chief Commercial Officer [4][6][7] - **Focus on Supply Chain**: Improvements in supply chain management have been noted, with a focus on cost-effectiveness and agility in manufacturing [5][6] Marketing Strategy - **Budget Cuts**: The marketing budget has been reduced by 40% year-over-year, with a focus on achieving a more efficient marketing spend [9] - **LTV to CAC Ratio**: The company reported a lifetime value (LTV) to customer acquisition cost (CAC) ratio exceeding 2, indicating effective member acquisition strategies [11] - **De-Averaging Strategy**: The company plans to analyze marketing effectiveness by channel to optimize subscriber acquisition costs [12] Financial Performance - **Free Cash Flow**: Peloton generated approximately $211 million in free cash flow year-to-date, with expectations to reach around $250 million by the end of the fiscal year [16] - **Adjusted EBITDA**: Adjusted EBITDA improved to approximately $335 million, up by $435 million compared to the previous twelve months [17] Growth Strategy - **Growth Algorithm**: The growth strategy focuses on increasing average revenue per member, the number of members, and member lifetime [20][22][28] - **Retail Presence**: Plans to expand retail presence through micro-stores and partnerships with third-party retailers, including Amazon [23][24] - **International Expansion**: There is significant potential for growth in international markets, with current penetration being low compared to the U.S. [25] Member Retention - **Community Features**: Investment in community features is expected to enhance member retention and reduce churn [29] - **Member Experience**: The company is focusing on improving the member service experience to retain existing members [28] Pricing Strategy - **Potential Price Increases**: The CEO indicated that the company is considering pricing adjustments for subscriptions, as it has been over three years since the last increase [30][31] - **Value Proposition**: Peloton believes it is delivering increasing value to its members, justifying potential price adjustments [31][34] Legislative Opportunities - **FIT Act**: The FIT Act, which would allow consumers to use health spending accounts for fitness subscriptions, is seen as a potential growth driver for Peloton [35][36][38] Resale Market - **Secondhand Market**: Peloton is launching a marketplace for used equipment, which has already shown that 45% of new members come from secondhand purchases [39][40] - **Environmental Impact**: The resale market is viewed as beneficial for both business and environmental sustainability [41][42] Operational Efficiency - **Tech Debt**: The company is addressing tech debt to improve operational efficiency, including inventory management and member support systems [48][49][51] - **Cost Structure Optimization**: Ongoing efforts to optimize operational expenses and vendor spending are expected to yield further cost savings [52] Margin Improvement - **Gross Margins**: Peloton has improved gross margins on equipment by 1000 basis points over the past year, with further improvements anticipated [55] - **Balance Sheet Strength**: The company has a strong balance sheet with leverage under two times and significant free cash flow, allowing for strategic financial decisions [58][60] Conclusion Peloton is undergoing significant organizational changes and strategic shifts aimed at enhancing growth, improving member retention, and optimizing financial performance. The focus on operational efficiency, marketing effectiveness, and potential legislative opportunities positions the company for future success in the competitive fitness market.

Financial Data and Key Metrics Changes - Revenue for Q1 2025 was $39.4 million, a decline of 17.3% from Q1 2024, with adjusted EBITDA at $3.8 million and a margin of 9.5%, down from $7.3 million and 15.4% in the prior year [7][21][24] - Same store revenue declined approximately 24% year-over-year, consistent with expectations and Q4 trends [9][21] - Average revenue per case was $12,799, slightly higher than the first quarter of 2024 [21] Business Line Data and Key Metrics Changes - The decline in revenue was primarily driven by lower case volume, with cases down 17.9% to 3,070 [21] - Cost of service decreased by $2.1 million compared to the prior year, but as a percentage of revenue increased to 40.5% from 37.9% [22][23] - Customer acquisition cost for the quarter was $3,130 per case, up from $2,990 in the prior year quarter [24] Market Data and Key Metrics Changes - The percentage of patients using financing to pay for procedures was 44%, down from 50% in Q4 2024 [22] - The company operates in a challenging macroeconomic environment, impacting consumer spending and case volumes [19][50] Company Strategy and Development Direction - The company is focused on stabilizing performance and laying the foundation for long-term growth, with a plan to improve marketing efficiency and operational rigor [6][19] - New services, such as a skin tightening procedure pilot, are being introduced to tap into more consumer demand [16] - The company is reallocating marketing spend to proven strategies, including search engine and social media marketing, while testing new areas like online video [15][44] Management's Comments on Operating Environment and Future Outlook - Management remains confident in the business's ability to return to growth and improve profitability, despite current challenges [20][19] - The guidance for fiscal 2025 revenue is projected between $160 million and $170 million, with adjusted EBITDA between $16 million and $18 million [18][26] - The company is closely monitoring consumer behavior and economic conditions, particularly inflationary pressures and changes in sentiment [19][50] Other Important Information - The company is focused on reducing leverage to historical levels, with a leverage ratio of 3.76 times as of March 31, 2025 [25] - Cash flow from operations for the quarter was $900,000, down from $3.4 million in Q1 2024 [26] Q&A Session Summary Question: Can you speak to some of the specific cost savings that you saw in the quarter? - Management noted that significant cost savings were achieved through workforce changes, targeting $3 million in savings for the year [29] Question: What is the potential margin you think you can achieve on $160 million to $170 million of revenues? - Management expects to approach long-term EBITDA margins of around 30% as revenue trends improve [31] Question: Have you seen any improvement in the rate of conversion to cases? - Management indicated that the time to book cases remains elongated due to macroeconomic pressures, but lead volume growth is encouraging [38] Question: What does the low end versus the high end of your guidance assume for the current macro environment? - The low end assumes further moderation in consumer spending, while the high end incorporates benefits from initiatives like financing options [49] Question: When will the new financing options roll out? - The rollout of expanded financing options is expected by the end of Q2 2025 [54]

Financial Data and Key Metrics Changes - Revenue for Q1 2025 was $39.4 million, a decline of 17.3% from Q1 2024, with adjusted EBITDA at $3.8 million and a margin of 9.5%, down from $7.3 million and 15.4% in the prior year [6][23][24] - Same store revenue decreased approximately 24% year-over-year, consistent with previous trends [7][20] - Average revenue per case was $12,799, slightly higher than the first quarter of 2024 [20][23] Business Line Data and Key Metrics Changes - Cases declined by 17.9% to 3,070, primarily due to lower consumer spending and reduced marketing efforts [20][21] - The percentage of patients using financing for procedures was 44%, down from 50% in the previous quarter [21] Market Data and Key Metrics Changes - The company operates in a challenging macroeconomic environment, impacting consumer spending and case volumes [5][18] - Despite the decline, there was an improvement in lead generation and case performance from February to April 2025 [7][20] Company Strategy and Development Direction - The company is focused on stabilizing performance and laying the foundation for long-term growth through cost discipline, marketing efficiency, and operational rigor [5][6] - Strategic priorities include reallocating marketing spend to effective channels, optimizing sales processes, and introducing new services to meet consumer demand [14][15][16] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's transformation efforts and the potential for future growth, despite current economic pressures [5][19] - The guidance for fiscal 2025 anticipates revenue between $160 million and $170 million, with adjusted EBITDA between $16 million and $18 million, reflecting a cautious outlook due to uncertain consumer behavior [17][25] Other Important Information - The company is monitoring inflationary pressures and consumer sentiment, which could impact discretionary spending on procedures [18] - Cost of service decreased by $2.1 million compared to the prior year, but as a percentage of revenue increased to 40.5% due to fixed costs [21][22] Q&A Session Summary Question: Specific cost savings and sustainability - Management noted significant cost savings from workforce changes, targeting $3 million in savings for the year [28] Question: Potential EBITDA margins and case growth - Management expects EBITDA margins to approach historical levels of around 30% as same store revenue improves [30] Question: Momentum in cases and seasonal patterns - Management confirmed improvements in cases were both seasonal and due to strategic initiatives, with a target for same store sales growth by year-end [31] Question: Underlying assumptions in guidance - Guidance incorporates a range of scenarios, with the low end accounting for further moderation in consumer spending [47][48] Question: Financing options and their impact - Financing options are expected to roll out by the end of Q2, which management believes will help increase case volumes [52][54]