Workflow
文化赋值
icon
Search documents
南农晨读 | 起龙
Nan Fang Nong Cun Bao· 2025-05-24 04:03
南农晨读 | 起龙_ 南方+_南方plus 【今日关注】 南方农村报社荣 获"全国文明单 位"称号! 5月23日,全国 精神文明建设表 彰大会在京召 开。202个全国 文明城市 (区)、4688个 全国文明单位等 先进受表彰。其 中,南方农村报 社被授予"全国 文明单位"称 号。 东举办第三批典 型镇培育建设及 建筑业企业助力 帮扶培训班 为贯彻落实省 委、省政府关于 实施"百县千镇 万村高质量发展 工程"部署要 兴农评|"文化 赋值"让农产品 潮起来 三农大小事,尽 在兴农评。农产 品推介、助农直 播、非遗展 演……第二十一 届深圳文博会5 月22日开门迎 客。在这场展会 上,文化和农产 品碰撞出不一样 的火花。 文化 符号让农产品更 具辨识度。在文 博会,农产品成 为时尚品,精巧 的设计、丰富的 内涵,让消费者 对其"一见钟 情"。在现 场,"广东三 宝"吸引众多顾 客品尝选购,因 为"广东三 宝"将"广东人自 己的手信"这一 文化符号融入产 品,来到广东, 高低不得带一份 广东手信回家? 【乡村振兴】 求,全面落实 《广东省推 动"百县千镇万 村高质量发展工 程"实现三年初 见成效行动方 案》,5月21 ...
兴农评|“文化赋值”让农产品潮起来
Nan Fang Nong Cun Bao· 2025-05-22 16:01
Core Viewpoint - The integration of cultural elements into agricultural products is enhancing their market appeal and driving economic growth in the agricultural sector [5][17][20]. Group 1: Cultural Integration - Cultural symbols are increasing the recognition of agricultural products, making them more appealing to consumers [6][7]. - Products like "Guangdong Sanbao" are leveraging local cultural symbols to attract customers, emphasizing the importance of cultural identity in marketing [8][9]. Group 2: Storytelling and Emotional Connection - The historical narratives associated with products, such as the story of Yingde black tea, are creating emotional connections with consumers, enhancing brand reputation [10][12]. - Telling compelling stories about agricultural products can significantly boost their market presence and consumer engagement [11][12]. Group 3: Value Addition through Cultural Creativity - Cultural creativity is extending the agricultural product value chain, as seen with Yunnan's tea farmers who have increased product value by 300% through cultural storytelling [13][14]. - The integration of cultural concepts, like "Qinling ecological aesthetics," is generating substantial tourism orders for products like Shaanxi's black fungus [14][15]. Group 4: Economic Transformation - The establishment of cultural zones at events like the Shenzhen Cultural Expo indicates a shift towards a model where cultural value is central to agricultural economics [17][18]. - This transformation reflects a broader trend in Chinese agriculture, moving from quantity-focused production to a model that emphasizes cultural significance and emotional resonance [18][19].