文化IP开发
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电影《熊猫计划之部落奇遇记》制片人龙美杉人民日报撰文
Xin Lang Cai Jing· 2026-02-20 23:48
Core Viewpoint - The film "Panda Project: Tribal Adventure" aims to showcase the cultural symbol of the panda, emphasizing themes of love and courage through a fantastical adventure narrative [3]. Group 1: Film Overview - The story features a panda named Huhu, who embarks on an adventure in an unknown primitive tribe, overcoming inner fears and protecting those around him with kindness [3]. - Jackie Chan plays the role of the "Panda Guardian," promoting understanding and patience to bridge communication gaps with the tribe [3]. - The film is set in Cangyuan Wa Autonomous County, Yunnan Province, and emphasizes ecological preservation during its production [3]. Group 2: Cultural and IP Development - The project aims to develop the Huhu IP beyond the screen, establishing a multi-dimensional approach that includes content, products, and experiences [4]. - Plans include a series of illustrated books featuring Huhu, a variety of merchandise, and immersive offline experiences such as a themed lantern festival and pop-up events during the Spring Festival [4].
“博物馆热”引领文旅消费升级 成为拉动周边消费、片区文商旅融合新引擎
Yang Shi Wang· 2025-10-10 08:04
Core Insights - The "museum fever" during the National Day and Mid-Autumn Festival holidays has become a significant driver of cultural tourism consumption and holiday economy growth, attracting large numbers of visitors to various museums across the country [1][21] Group 1: Exhibition Highlights - The Palace Museum is celebrating its 100th anniversary with the exhibition "Centennial Guardianship - From the Forbidden City to the Palace Museum," running from September 30 to December 30, showcasing notable artifacts like "Five Cattle" and "Along the River During the Qingming Festival" [4] - The previously unopened Garden of Ningshou Palace, also known as the Qianlong Garden, has made its debut, featuring exquisite layouts and a design that reflects the essence of classical Chinese gardens [8][9] Group 2: Visitor Experience - The Sanxingdui Museum has attracted visitors with newly unearthed artifacts from archaeological excavations, allowing guests to experience the rich cultural heritage of the ancient Shu civilization [13] - Various museums are enhancing visitor engagement through immersive experiences, such as classic Yue opera performances in Nanjing and dinosaur exhibitions in Guangdong, showcasing the historical journey from birth to extinction [18] Group 3: Cultural IP Development - Museums across the country are leveraging their collections to develop cultural intellectual property (IP), aiming for a dynamic and age-inclusive transmission of traditional culture [16]