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“博物馆热”引领文旅消费升级 成为拉动周边消费、片区文商旅融合新引擎
Yang Shi Wang· 2025-10-10 08:04
国庆中秋假期,各地的博物馆成为市民游客"打卡"热门旅游地。不少博物馆依托特色展览、精美文创,让沉睡的历史走出展柜。越 来越多的游客"为了一座馆奔赴一座城","博物馆热"带来的巨大流量成为引领文旅消费升级,拉动假日经济的新引擎。 透物见史透物见人 故宫百年展启幕 2025年是故宫博物院建院100周年。从9月30日至12月30日,"百年守护——从紫禁城到故宫博物院"展览对观众开放。展览以"百年传 承"为主题,《五牛图》《清明上河图》等公众关注的文物也集中亮相。 故宫建院百年 乾隆花园迎首秀 故宫博物院一直未曾开放的宁寿宫花园也就是乾隆花园,不久前也迎来首秀。乾隆花园被称为紫禁城里最豪华的花园,共有四进院 落,此次开放的区域是乾隆花园的第一和第二进院落。第一进院落以精巧的布局,展现了中国古典园林"虽由人作,宛自天开"的审 美意境。第二进院落酷似民间四合院的朴素规整布局,寄托了乾隆皇帝对自己退休生活的宁静向往。 三星堆文物"立体再现"古蜀文明 多地博物馆依托馆藏资源深度开发文化IP,通过精准分层运营,实现传统文化全龄段"活态传承"。 "为一座馆赴一座城" 文博场馆人气旺 国庆假期,不少民众在南京越剧博物馆小剧场里零距 ...
江苏推出超4200项文旅活动迎“超长黄金周”,全省89家博物馆将延时开放
Yang Zi Wan Bao Wang· 2025-09-25 15:22
Core Points - The 2025 National Day and Mid-Autumn Festival will coincide, creating an 8-day "super golden week" with over 4,200 cultural and tourism activities planned across Jiangsu Province [1][2] - The provincial cultural and tourism department aims to enhance local cultural experiences by integrating various art forms and organizing performances in towns and cities [2][3] - A significant focus on non-material cultural heritage will be highlighted through 155 events and over 620 activities, promoting traditional customs and arts [3][4] Group 1: Cultural Activities - Over 4,200 activities will be organized, including 25 performances of excellent stage art and folk art in towns [2] - Major events include the Wuxi Taihu Water Music Fireworks Festival and the Xuzhou Han Culture Tourism Festival, covering diverse experiences such as nature sightseeing and culinary tourism [2][3] - The province will host 464 commercial performances, with expectations of over 600,000 attendees [2] Group 2: Nighttime Cultural Consumption - 89 museums will extend their operating hours during the holidays, with some open until 22:00, enhancing nighttime cultural experiences [4][5] - Events like the "Night Tour" at museums will combine traditional culture with modern technology to attract visitors [4] - Various districts will promote "events + cultural tourism" integration, enriching nighttime consumption scenarios [4][5] Group 3: Discounts and Promotions - The province will launch over 150 measures for public benefit, including ticket discounts and free transportation services [6][7] - Specific initiatives include 800 million online consumption subsidies in Xuzhou and free public transport for tourists in Changzhou [6][7] - Additional measures will include free parking and ticket exemptions for visitors with specific names during the holiday [7]
“十四五”期间我国推动世界文化遗产申报和保护管理取得新突破
Jing Ji Ri Bao· 2025-09-11 00:07
原标题:文物事业发展步伐更坚实 "十四五"期间我国推动世界文化遗产申报和保护管理取得新突 破 本报记者 张 雪 国务院新闻办公室9月10日举行"高质量完成'十四五'规划"系列主题新闻发布会,文化和旅游部副 部长、国家文物局局长饶权表示,"十四五"时期,我国文物事业高质量发展迈出坚实步伐,取得历史性 成就。第四次全国文物普查取得重要阶段性成果,中华文明探源工程成果丰硕,"考古中国"重大项目取 得重要进展,博物馆体系更健全、功能更完备、影响更广泛,世界文化遗产申报捷报频传。 考古实证文明起源发展 考古工作是展示和构建中华民族历史、中华文明瑰宝的重要工作。"十四五"时期,21个"考古中 国"重大项目统筹推进,围绕人类起源、农业起源、文明起源、统一多民族国家形成发展、文明交流互 鉴等关键问题,集中实施1284个主动性考古发掘项目,实证中国百万年人类史、一万年文化史、五千多 年文明史。吉林古城村、新疆莫尔寺、西藏玛不错等边疆考古发现,生动展现中华文明多元一体、兼收 并蓄的特质。考古发掘方舱、移动实验室等专有装备达到世界先进水平。 考古赋能经济社会发展。谋求新时代中国考古的大格局、大视野、大发展,积极参与京津冀协同发 展 ...
全国文化中心建设巡礼 | 数量居全国城市之首,北京“博物馆之城”建设提速
Bei Jing Shang Bao· 2025-08-26 06:02
Core Insights - Beijing is accelerating the construction of a "Museum City" with a rich array of museum resources, aiming to enhance cultural experiences for visitors [1][3][5] Group 1: Museum Development - As of now, Beijing has 246 registered museums and 56 quasi-museums, the highest number among all cities in China [5][9] - The "Museum City" initiative is supported by a comprehensive development plan set to be officially released in January 2024, outlining goals for spatial layout, cultural supply, and professional capacity enhancement [3][5] Group 2: Visitor Engagement - During the summer of 2023, the National Museum of Nature hosted over 43,000 visitors for its "Museum Night" events, a 2.4% increase from the previous year [3][8] - The Beijing Dabaotai Relics Museum reported daily visitor numbers of 700-800 on weekdays and around 2,500 on weekends, primarily from family and educational groups [5][6] Group 3: Exhibition Highlights - The Beijing Dabaotai Relics Museum is currently showcasing a special exhibition on Han Dynasty life art, which will be updated with new exhibits in the coming months [6] - The National Museum of Nature is featuring an exhibition on Leonardo da Vinci's art and science, which has already surpassed its initial visitor target of 150,000 [8] Group 4: Future Plans - In 2024, Beijing's museums plan to host over 2,000 exhibitions and nearly 50,000 online and offline events, aiming to attract more than 100 million visitors [8] - The National Museum of Nature is preparing for the construction of a new landmark building, with a collection expected to grow to 600,000 items by 2029 [8]
文化中国行丨暑期“文博热” 各地博物馆推出多元体验新玩法
Yang Shi Xin Wen Ke Hu Duan· 2025-08-19 02:26
Group 1: Popularity of Museums in Guizhou - Guizhou's museums have become popular destinations during the summer tourism peak, particularly due to the display of national treasures [1] - The Guizhou Provincial Museum has attracted over 700,000 visitors since July, marking an increase of over 18% year-on-year [5] - The museum houses more than 80,000 artifacts, including the only surviving calligraphy by the Northern Song dynasty statesman Han Qi, which is a national key protected cultural relic [1][5] Group 2: Geological Museum Highlights - The Guizhou Geological Museum has also seen a surge in visitors, exceeding 350,000, with nearly 20% being children aged 6 to 12 [7] - The museum features over 30,000 exhibits, including a significant specimen of a pregnant fish dragon, which holds high scientific value for research on Triassic ichthyosaur fossils [9] - The museum presents over 900 million years of geological history and more than 600 million years of paleobiological history through fossil specimens and multimedia displays [11] Group 3: Cultural Activities in Shanxi - In Shanxi's Taiyuan, multiple museums have launched diverse cultural activities aimed at engaging youth with cultural heritage [13] - The Taiyuan Museum offers hands-on experiences such as printing zodiac patterns and coloring artifacts, enhancing students' understanding of cultural creation [13] - The Shanxi Natural Museum has introduced natural science courses and has seen an average daily visitor count exceeding 10,000 [19]
这个暑假,多家博物馆开启“超长待机”模式
Nan Jing Ri Bao· 2025-08-07 02:39
"白+黑"模式逛不停 天气很热,博物馆也很热。"早就听说南博的票难约,没想到这次我们约上了夜场。"来自沈阳的游 客吴露露告诉记者。 为破解"预约难"难题,暑假伊始,南京博物院、南京市博物总馆旗下各个博物馆、南京城墙博物 馆、大报恩寺遗址博物馆等纷纷宣布开启"超长待机"模式,延时开放。"白+黑"模式不仅缓解了博物馆 的日间客流压力,还为游客提供了更加灵活、丰富的参观体验,让"走进博物馆"成为夏夜生活的一抹亮 色。 当暮色降临,褪去暑气蒸腾,一幅徐徐展开的清凉卷轴从博物馆"打开"。这个暑假,南京多家博物 馆纷纷开启"超长待机"模式,延时开放、推出各种灵活丰富的参观体验,带市民游客解锁夜游博物馆的 新玩法。亮至深夜的展柜、沉浸在园林中的演出,照见的不仅是文物风华,更是一座古都将文化基因写 入现代生活的诚意。 从早上8时30分到晚上8时30分,很多游客选择日落时登塔,期待最后一缕阳光邂逅最美城市天际 线的刹那。 上周日晚,大报恩寺遗址博物馆还特别打造了"苏超"第二现场,在大报恩塔前草坪的LED屏同步直 播"苏超"精彩赛况,邀请球迷在塔下畅享独一无二的足球之夜。 沉浸式体验解锁夜游新玩法 "来南京,夜游博物馆,是我们看 ...
数量居全国首位! 北京设有245家备案博物馆与56家类博物馆
Bei Jing Shang Bao· 2025-08-06 14:13
Group 1 - As of June 2025, Beijing has the highest number of registered museums in China, with 245 museums and 56 quasi-museums [1] - The "Beijing Museum City Development Plan (2024-2035)" will be implemented in 2024, aiming to encourage social participation in museum construction and operation [1] - During the Spring Festival, Qingming, and Dragon Boat Festival, Beijing's museums hosted 307 cultural activities, attracting a total of 4.0165 million visitors and generating revenue of 86.7481 million yuan [1] Group 2 - The first Beijing Museum Season is being held from May 18 to early October 2025, featuring monthly themed activities across various museums [2] - The "Exhibition + Cultural Creation + Arts + Tourism" model is being explored, with the "See the Yin Shang" exhibition attracting 108,534 visitors and generating 10.649 million yuan in ticket and cultural product sales [2] - The "Museum First Lesson" initiative aims to integrate museum resources with school education, producing a series of guidelines and educational materials [2][3] Group 3 - During the September Education Month of the Beijing Museum Season, two "Museum First Lesson" sessions will be available for primary and secondary school students [3] - A resource library for museum education courseware will be launched to standardize educational activities and promote further integration between museums and schools [3]
文化中国行丨这座博物馆像一部西南“百科全书” 里面有些啥宝藏?
Yang Shi Wang· 2025-07-25 16:08
Core Viewpoint - The Sichuan University Museum, known as the "Gene Bank of Bashu Civilization," is a significant cultural institution in Southwest China, celebrating its 111th anniversary this year and housing over 80,000 unique artifacts and a million rare biological specimens [1][4]. Group 1: Historical Significance - The museum's predecessor, the Huaxi University Museum, conducted the first scientific excavation of the Sanxingdui site in 1934, marking a pivotal moment in archaeological history [2][15]. - The museum serves as a comprehensive repository of knowledge about the history, culture, and natural sciences of the Southwest region, akin to an "encyclopedia" of the area [4][15]. Group 2: Notable Exhibits - The museum features a complete set of shadow puppetry equipment from the 1930s, showcasing the vibrant cultural life of Chengdu during the late Qing and Republican periods [5]. - A Tang Dynasty statue of a Bodhisattva, despite missing arms, is highlighted for its artistic value and the story of its recovery after a flood in 1947 [10]. - The museum's collection includes a unique wedding sedan chair from the Republican era, known for its intricate craftsmanship and cultural significance [12]. - A rare collaborative landscape painting by Yuan Dynasty artists Huang Gongwang and Wang Meng is noted as a significant piece in the museum's collection [14]. Group 3: Cultural and Educational Activities - The museum offers a variety of engaging educational and cultural activities during the summer, aimed at making the museum a dynamic space for public interaction and learning [8]. - The museum's collections and activities reflect a commitment to interdisciplinary research across archaeology, anthropology, and history, contributing to a deeper understanding of the region's heritage [15][19].
趁“热”出发 陕西冷资源变身暑期消费热引擎
Sou Hu Cai Jing· 2025-07-24 07:55
Core Viewpoint - The article highlights the emergence of summer tourism driven by high temperatures, with various cooling experiences becoming popular among consumers, reshaping the summer consumption market [1] Group 1: Cooling Tourism Experiences - The "Walnut Tree Under" homestay in Li Jia Jian Village offers a refreshing escape with an average summer temperature 10°C lower than urban areas, attracting city visitors seeking relief from the heat [2][4] - The homestay has developed diverse family-friendly activities, including hiking, flower picking, and cultural experiences, enhancing visitor engagement and satisfaction [4][6] - During peak summer weekends, the homestay can accommodate over 500 visitors in a single day, contributing significantly to local employment and agricultural income [6] Group 2: Cultural and Educational Attractions - Museums and art exhibitions in Xi'an have become popular summer destinations, providing a variety of cultural experiences for citizens looking to escape the heat [7] - The Xi'an Civil Air Defense Science Education Museum has seen a surge in visitors, offering interactive learning experiences that combine education with a cool environment [9][11] - The newly opened Shaanxi Intangible Cultural Heritage Experience Center features over 2,000 exhibits, attracting families and enhancing cultural appreciation through immersive displays [11][13] Group 3: Indoor Recreational Activities - Indoor skiing has gained popularity in Xi'an as a new summer trend, with facilities maintaining a constant temperature of -6°C, providing a stark contrast to the outdoor heat [14][15] - Ski resorts are attracting significant foot traffic, with daily visitor numbers averaging around 300, making them a favored choice for summer leisure activities [15] - The combination of cultural experiences, skill learning, and family interaction is transforming the concept of summer cooling into a multifaceted tourism model in Shaanxi [15]
国风端午 畅游三秦
Shan Xi Ri Bao· 2025-06-02 23:07
Core Insights - The cultural and tourism market in Shaanxi province experienced growth during the Dragon Boat Festival, driven by the "Dragon Boat Economy" [1] - Key statistics indicate that 170.21 million visitors were received at 55 monitored tourist attractions, with a 0.23% year-on-year increase, and tourism revenue reached 119.94 million yuan, up 2.73% [1] - There was a significant increase in inbound tourism, with 362 groups and 4,324 visitors, reflecting year-on-year growth of 61.6% and 72.2% respectively [1] Group 1: Cultural Activities and Events - Various local cultural activities were organized, such as dragon boat races, traditional food preparation, and poetry recitals, enhancing the cultural experience for visitors [2] - The 25th Ankang Hanjiang Dragon Boat Festival featured unique local programs, attracting approximately 2.56 million viewers through live streaming [2] - Han Zhong city hosted over 100 cultural and sports events, creating a diverse consumption landscape combining sports, traditional experiences, and heritage displays [2][3] Group 2: Enhanced Visitor Experience - Interactive performances and cultural showcases at tourist sites, such as the Xi'an City Wall, provided visitors with immersive experiences [4] - Activities at various cultural venues, including puppet shows and traditional games, enriched the visitor experience and promoted local heritage [3][5] - The Dragon Boat Festival was marked by a variety of cultural exhibitions and creative experiences across museums and cultural institutions, enhancing public engagement with traditional culture [5] Group 3: Nighttime Cultural Economy - The nighttime cultural and tourism consumption zones in Shaanxi saw a total of 1.92 million visitors during the holiday, with a revenue of 125 million yuan, reflecting year-on-year growth of 8.61% and 11.92% respectively [6] - The live performance market experienced explosive growth, with 229 events and 1,582 performances held, particularly in genres like pop music and children's theater, which accounted for 28.8% of the total [6] - Emerging performance types such as stand-up comedy and modern dance gained popularity, appealing to younger audiences [6]