Core Viewpoint - The article highlights the historical and cultural significance of Xinzheng, tracing its development from ancient civilization to a modern economic hub, emphasizing its rich heritage and contemporary growth. Historical Significance - Xinzheng is recognized as the birthplace of the Yellow Emperor, a key figure in Chinese civilization, and has been a center of cultural and political importance since ancient times [4][6][7]. - The region has a continuous history of over 5000 years, with significant archaeological findings from the Peili Gang culture and the establishment of various dynasties [5][6][7]. Economic Development - Xinzheng has transformed from an agricultural county to a strong economic city, benefiting from infrastructure developments such as the opening of the Zhengzhou International Airport and the establishment of a logistics hub [8][10]. - The city has a GDP target of 953.6 billion yuan for 2024, with six core economic indicators leading in Henan province [11]. Cultural Heritage - The city hosts numerous cultural events, such as the annual ancestor worship ceremony, which connects the local community with their historical roots [7][12]. - Xinzheng's cultural legacy is preserved through various heritage sites and modern educational institutions, fostering a blend of tradition and innovation [12][14]. Modern Industry - Xinzheng is a significant player in the food industry, producing 20% of the country's instant noodles and 25% of the market share for jujube products [14]. - The city is focusing on developing a modern industrial system centered around food production, smart manufacturing, and biomedicine, aiming for substantial economic growth [14].

Core Viewpoint - The "See Zheng Beautiful · Cool Summer Season" consumption promotion event will take place in Zhengzhou from July 26 to August 24, featuring a month-long celebration centered around the Qingdao International Beer Festival, integrating food, performances, cultural tourism, and commerce to enhance summer experiences for residents and visitors [1][25]. Group 1: Food - The event will feature a Zhengzhou & Qingdao dual-city food market, showcasing local intangible cultural heritage snacks alongside Qingdao beer and fresh seafood, creating a unique culinary experience [4]. - The theme "Enjoy Summer" will guide the food offerings, allowing visitors to savor the coastal freshness and the richness of the Central Plains [4]. Group 2: Performances - Over 300 performances will be held, including symphonic concerts, nostalgic music, and dynamic street performances, making art accessible to the public [5]. - The initiative aims to break the traditional barriers of highbrow art, bringing performances to various urban spaces [5]. Group 3: Cultural Tourism - Zhengzhou and Qingdao will collaborate to offer exclusive tourist trains and premium travel routes, encouraging visitors to experience the dual charms of "Mount Song Cloud Sea" and "Blue Sky and Blue Sea" [7]. - The initiative includes promotional policies and subsidies from local cultural tourism enterprises to attract tourists [7]. Group 4: Commerce - The "Drunk Beautiful · Night Zhengzhou" consumption season will enhance supply and optimize services, featuring cultural tourism vouchers and themed shopping activities [9]. - The event will focus on creating vibrant summer night consumption scenes across various venues [9]. Group 5: Event Layout - The event will be held across four main venues: Zhengdong New District Financial Island, the commercial area of the Kan District, Zhengzhou Green Expo Park, and the Central Cultural District CPark, providing diverse summer consumption experiences [10]. - Each venue will host themed weeks, including music, art, food, and lifestyle, ensuring daily activities and weekly themes [13]. Group 6: Special Features - The Green Expo Park will feature nine thematic areas, including a core stage, family water play area, and various cultural themes, offering a multi-faceted summer celebration [20]. - CPark will integrate beer culture, food culture, and music elements, creating an immersive experience with activities like KTV shows and nostalgic concerts [24]. Group 7: Organizational Support - The event is organized by various local government departments and companies, aligning with national strategies to expand domestic demand and promote consumption upgrades [25]. - The collaboration aims to foster deep cultural tourism cooperation between Zhengzhou and Qingdao, enhancing resource sharing and consumption growth [25].

Core Viewpoint - The "Hand in Hand with Qingdao: Discover the Beauty of Zhengzhou" 2025 cultural tourism promotion event aims to enhance cultural and tourism exchanges between Zhengzhou and Qingdao, showcasing Zhengzhou's rich cultural heritage and tourism resources [1][2] Group 1: Event Highlights - The promotion event featured a variety of artistic performances, including a martial arts show and a short play, highlighting Zhengzhou's unique charm and cultural significance [1] - The event included a special segment where representatives from various districts of Zhengzhou presented their cultural tourism resources, emphasizing the diversity of offerings [2] Group 2: Upcoming Activities - The "Discover the Beauty of Zhengzhou: Cool Summer Season" promotional activity is scheduled from July 26 to August 24, 2025, aiming to attract visitors with a multi-faceted summer experience [2] - The main venues for the summer promotional activities include key areas in Zhengzhou, featuring food, performances, cultural tourism, and commerce, designed to provide an immersive experience for visitors [2] Group 3: Collaborative Efforts - The series of promotional activities between Zhengzhou and Qingdao includes not only the main event but also business discussions and pop-up activities at landmark locations in Qingdao, fostering deeper cultural tourism collaboration [2]

Core Viewpoint - The "Charming Xinzheng · Enjoy Life" 2025 Xinzheng Summer Food Consumption Season aims to stimulate consumer activity and promote the integration of culture, tourism, and commerce through a series of events and activities [1][3]. Group 1: Event Overview - The event is organized by the Xinzheng Cultural, Radio, Television, Tourism, and Sports Bureau and will take place from July 11 to July 20, lasting for 10 days [1]. - The main theme of the event is "Food + Culture + Commerce," featuring the innovative "Xinzheng Beer" element and showcasing various cultural activities [3]. Group 2: Highlights of the Event - The event features three main highlights: 1. Full-area collaboration with the main venue and various sub-venues offering special promotions from numerous restaurants, allowing residents to enjoy local cuisine [7]. 2. Cultural empowerment through immersive experiences, combining intangible cultural heritage performances with traditional music and food [7]. 3. Integration of commerce and tourism to boost the economy, using food to drive tourism consumption and activate the nighttime economy [7].

Core Viewpoint - The article highlights the significant contributions of nine prominent figures from Henan in various sectors of the food industry, showcasing their innovative spirit and resilience in building successful brands that have become integral to China's food landscape [4][37]. Group 1: Seasoning Industry - Wang Shouyi transformed a family seasoning recipe into a national brand, "Wang Shouyi Thirteen Spices," achieving annual sales of 5 billion with a registered capital of 80 million by 2003 [6][8]. - The brand emphasizes quality control, sourcing specific ingredients from designated regions, ensuring high standards [7][9]. Group 2: Instant Food Industry - Yao Zhongliang revitalized the struggling Bai Xiang brand, turning it into a leading player in the instant food market by recruiting skilled talent and aggressively marketing the product [10][12]. - Bai Xiang has become a significant competitor in the instant food sector, contributing to Henan's food industry reputation [13]. Group 3: Beverage Industry - Zhang Hongchao founded "Mixue Ice City," which quickly gained popularity for its affordable and delicious beverages, expanding through a strict franchise model [14][16]. - The brand has successfully entered international markets, with notable sales performance in its first overseas store [16]. Group 4: Alcohol Industry - Zhang Tieshan established Jin Xing Beer, focusing on quality and differentiation in a market dominated by foreign brands, achieving a 65% market share in Henan [20][21]. - The brand has expanded nationally and is recognized for its quality and competitive pricing [20]. Group 5: Snack Industry - Shi Jubin founded "Haoxiangni," leading the red date industry with innovative products and a focus on quality sourcing, achieving over 30% market share [22][24]. - The brand promotes red date culture and has successfully penetrated international markets [24]. Group 6: Candy Industry - Zhao Qisan launched Jin Si Hou candy, which became popular with its milk candy, achieving sales exceeding 2 billion in 2008 [25][27]. - The brand has expanded its operations and continues to innovate with new products [27]. Group 7: Frozen Food Industry - Chen Zemin founded Sanquan Foods, pioneering the frozen food category in China with innovative products like frozen dumplings and tangyuan [28][30]. - The company has grown to become a leader in the frozen food sector, significantly impacting the industry [31]. Group 8: Ice Cream Industry - Zhang Zhenqing established Tianbing, focusing on affordable and high-quality ice cream, gaining a substantial market share in the cold drink sector [32][34]. - The brand emphasizes product innovation and consumer accessibility [34]. Group 9: Meat Industry - Wan Long led Shuanghui through a significant transformation, achieving over 180 billion in annual revenue and a 25% market share in the meat industry [36]. - The company has expanded globally, becoming a major player in the meat processing sector [36].

Core Viewpoint - The establishment of the Jinxing Museum marks a significant milestone for Jinxing Beer Group, showcasing its brand culture and connecting the public with the company [2][6]. Group 1: Company Development - Jinxing Beer, founded in 1982, has evolved from a regional brand to a nationally recognized brand with 16 subsidiaries across 9 provinces and an annual production capacity exceeding 2 million tons [1]. - The company aims to brew high-quality beer for the Chinese people, emphasizing craftsmanship and innovation to meet consumer demands [1]. Group 2: Cultural Significance - The museum serves as a cultural bridge, transforming the rich heritage of Central Plains civilization into a core competitive advantage for the brand [2][6]. - The museum features over 2,000 artifacts, including nearly 300 bronze items and 1,800 jade pieces from the Tang and Han dynasties, reflecting ancient civilization and resonating with the brand's spirit of craftsmanship [4]. Group 3: Innovation and Brand Philosophy - Jinxing Beer is recognized as a pioneer in the Chinese craft beer sector, launching innovative products like the Chinese-style craft tea beer, which has gained immediate market popularity [1]. - The brand embodies a multifaceted culture that includes a commitment to quality, innovation, environmental responsibility, and a sense of national pride [6].