世园之夜消夏避暑节之草莓派对。 据统计，该奖励政策直接带动消费近2.5亿元，今年上半年全区实现净游客接待量1056.1万人次、旅游总花费63.8亿元。 来源：北京日报客户端 8月15日，在北京世园国际旅游度假区，延庆区举办文旅体商农融合发展促消费政策首批兑现发布会，现场向15家企业发放总计超581万元的政策奖励，以真 金白银激活市场主体创新动能。 记者：李瑶,潘之望 现场，北京世园文旅发展有限责任公司凭借"旅游+演艺"融合项目获得奖励，未来将以世园公园为核心打造创新消费IP。北京摩登天空文化发展有限公司则 计划引入更多高品质音乐节项目，进一步丰富延庆演艺市场。北京国家高山滑雪有限公司负责人表示，"政策是对'冰雪+文旅'融合模式的肯定，我们将持续 升级雪道体验、拓展四季运营。" 今年6月，延庆区围绕会奖旅游、文旅产业高质量发展等推出奖励政策，尤其是《延庆区文旅体商农融合发展促消费政策（试行）》，自发布以来持续释放 政策效能。该奖励覆盖三大政策，聚焦"支持会奖旅游""支持文旅演艺项目""支持打造消费新活动""支持滑雪产业发展"等方向，对推出文旅演艺消费新活动 的企业给予最高250万元奖励。其中，部分政策创新采用" ...

Core Points - The core viewpoint of the news is the launch of the "Consumption Promotion Policy" in Beijing's Yanqing District, aimed at integrating culture, tourism, sports, commerce, and agriculture to stimulate consumption and economic growth [1][2]. Group 1: Policy Overview - The "Consumption Promotion Policy" is the first specialized policy for the integration of culture, tourism, sports, commerce, and agriculture in Beijing, with a financial support of 40 million yuan [1][2]. - The policy includes 12 support directions focusing on six "new" areas, two "first" economies, and four dimensions, with a policy implementation period from January 1, 2025, to December 31, 2026 [2][3]. - Certain policies will be executed through a "non-application, immediate enjoyment" mechanism, allowing eligible entities to receive direct financial support without the need for application [2]. Group 2: Financial Incentives - The policy offers financial incentives such as a maximum reward of 1 million yuan for hosting large-scale events with over 10,000 participants, encouraging the creation of significant consumer IPs [3]. - For commercial enhancement, brand flagship stores can receive renovation and rent subsidies up to 600,000 yuan, while national product launch events can receive up to 500,000 yuan in subsidies [3]. Group 3: Summer Activities and Events - The "Vibrant Summer Multi-Dimensional Empowerment" promotional event will feature a series of summer activities, including the "Summer Escape Festival" from June 27 to September 14, focusing on music performances and beer dining [4]. - Various themed activities will be organized, such as the Great Wall micro-vacation and leisure tours, integrating sightseeing, performances, and local cuisine [4][5]. - The event aims to create an immersive night tourism product that combines food, entertainment, sports, and shows, enhancing the overall visitor experience [4]. Group 4: Local Business Promotion - Local businesses are encouraged to participate, with outdoor events and eco-tourism experiences being promoted to attract visitors [5]. - The "One Town, One Table" dining initiative showcases local culinary specialties, enhancing the gastronomic experience for tourists [5]. - The district aims to present a comprehensive summer experience that includes beautiful scenery, delicious food, and various recreational activities, thereby driving regional consumption growth [5].