来源：人民网 在吉林永吉县的北大湖滑雪场，每当雪季来临，一群身着专业滑雪服的身影总会成为雪道上的亮眼风 景。他们娴熟地指导着来自五湖四海的滑雪爱好者，而这些技术过硬的教练，大多是土生土长的当地村 民——他们还有一个共同的身份："永吉滑雪教练员"劳务品牌的核心力量。今天，让我们走近这群"冰 雪新农人"，看看这个劳务品牌如何为村民开辟增收新路。 在吉林永吉县的北大湖滑雪场，每当雪季来临，一群身着专业滑雪服的身影总会成为雪道上的亮眼风 景。他们娴熟地指导着来自五湖四海的滑雪爱好者，而这些技术过硬的教练，大多是土生土长的当地村 民——他们还有一个共同的身份："永吉滑雪教练员"劳务品牌的核心力量。今天，让我们走近这群"冰 雪新农人"，看看这个劳务品牌如何为村民开辟增收新路。 "我是咱们北大湖镇南沟村雪场附近的村民。对于说这个家在家附近冬天上班工作，既能照顾家，又能 在这挣比有可观的收入，这个是非常好的。"说话的这位名叫王玉喜，是"冰雪新农人"中的资深代表， 也是"永吉滑雪教练员"劳务品牌成长的见证者。16个雪季的教学经历，让他从一名普通农民成长为持证 上岗的专业滑雪指导员。他的专业底气不仅来自多年实践，更源于滑雪场严苛 ...

在与全联并购公会创始会长王巍、亚投资本主席刘二飞和全联并购公会名誉会长尉立东会谈中，双方一 致认为，长春产业底蕴深厚、根基扎实，推动其与资本、金融深度耦合，进而延伸产业链条、完善产业 生态，是破解发展瓶颈、激发城市发展活力的重要路径。王巍、刘二飞、尉立东表示，将充分发挥自身 优势，为长春引入先进理念、优质产业项目与多元资金支持，助力经济社会高质量发展。在企业并购重 组专题培训会上，三位专家立足长春产业发展实际与长远布局，围绕并购全流程解析、优势产业路径设 计、产业基金运作等方面展开深度分享，为参会企业带来一场"精准滴灌"式的专业指导。 在与宁波高启企业管理咨询有限公司董事长高小波，英飞特电子、四维生态科技(杭州)有限公司董事长 华桂潮，浙江大华技术股份有限公司副总裁刘颖等企业负责人座谈交流中，顾刚诚邀各位企业家抢抓长 春发展机遇，积极参与永春医药城建设。高小波、华桂潮等纷纷表示，将积极推动资源对接，探索合作 模式，促进长春生物医药产业集群集聚发展。 在与百瑞国际会展集团（长春）总裁李敬东、北京卡宾滑雪体育发展集团董事长张鸿俊、铭星冰雪 (北 京) 科技有限公司董事长李子欣、吉林省行者滑雪服务有限公司董事长孙鹏 ...

新华社北京12月26日电 题：滑雪产业升级，如何跨越雪崩困扰？ 新华社记者卢星吉、胡虎虎 12月18日，新疆禾木吉克普林滑雪场雪道外区域发生局部雪崩，虽经全力搜救，仍有一名滑雪爱好者 （以下简称"雪友"）不幸遇难。这是国内首次被大量视频记录并广泛传播的雪场雪崩事故，引发公众广 泛关注，也揭示了国内新兴、对标国际高品质滑雪度假区的"大山型"雪场面临的新型风险。 在我国滑雪产业快速迭代升级的当下，正确认知雪崩风险、规避其不利影响，是雪友、从业者需协力跨 越的重要一步。 滑雪黄金地带的雪崩"魔咒" 落差超1400米，自然降雪量按"米"计，山体主要是无树大白坡，滑雪不只局限于固定雪道，亦可在部分 开放山体间驰骋于粉雪之上——吉克普林雪场建成后令国内雪友颇感惊艳。这类雪场被称为"大山型"雪 场，以往主要存在于欧洲阿尔卑斯山区、北美落基山区及日本北海道等国际老牌滑雪度假区。 滑雪产业专家伍斌提示，这类雪场相较国内此前常见的以人工造雪、封闭雪道为特征的雪场，存在新的 风险——雪崩。 中国科学院新疆生态与地理研究所特聘研究员、荒漠与绿洲生态国家重点实验室积雪水文与灾害团队首 席科学家李兰海介绍："雪崩多发于27度至40度坡度 ...

Core Viewpoint - The upcoming FIS Snowboard and Freestyle Skiing Big Air World Cup in Beijing is highlighted, with Chinese athlete Su Yiming expressing his emotional connection to the venue, which he considers a place of significant achievement for his Olympic dreams [1][3]. Group 1: Event Details - The World Cup event will take place from December 4 to 6 at the Shougang "Snow Flying Sky" venue in Beijing [1]. - Su Yiming, who recently won the championship at the Chongli station, aims to showcase his best performance during the competition [1][3]. Group 2: Athlete Insights - Su Yiming feels a unique sense of safety and confidence at the "Snow Flying Sky" venue, allowing him to attempt more difficult maneuvers [3]. - He expressed pride in winning alongside teammate Ge Chunyu at the Chongli Yunding station, emphasizing the rapid progress of Chinese snowboarding [3]. - Su Yiming's goals for the upcoming competition include improving in areas such as difficulty, stability, and execution, laying a strong foundation for the future Milan Winter Olympics [3][4]. Group 3: Cross-Sport Interaction - Su Yiming commented on the cross-discipline interaction with diver Quan Hongchan, praising her talent in learning snowboarding quickly and expressing a willingness to collaborate in the future [3]. - He humorously mentioned his interest in trying diving to experience different sports [3]. Group 4: Audience Engagement - Su Yiming invited more spectators to attend the event and support Chinese snowboarding, wishing all athletes a safe and enjoyable competition [3].

Core Viewpoint - The skiing season in China is officially opened with the event held in Jilin Province, marking a significant moment for the popularization of skiing as a national sport [1][5]. Industry Development - The skiing industry in China has evolved from a niche activity to a mainstream sport, with over 26 million people participating in skiing during the 2024-2025 season [5][30]. - The successful hosting of the 2022 Beijing Winter Olympics has significantly boosted public interest and participation in winter sports [5][26]. Historical Context - Jilin Province is recognized as one of the earliest regions in China to develop winter sports, hosting the first national skiing competition in 1957 and producing the country's first skiing champion [14][18]. - The establishment of the first skiing school in China in 1989 in Jilin further contributed to the development of skiing talent in the country [18]. Current Trends - The number of indoor and outdoor ski resorts across China is increasing, making skiing accessible to a broader audience beyond the northern regions [34][40]. - The variety of skiing activities has expanded, with new forms of skiing such as freestyle and terrain park skiing gaining popularity [30][31]. Future Outlook - The goal of having 300 million people participate in ice and snow sports is becoming a reality, reflecting the growing enthusiasm for winter sports in China [30].

Core Viewpoint - The winter sports season in Jilin Province has officially commenced, highlighting the growing popularity of skiing as a national pastime in China, transitioning from a niche sport to a mainstream activity [1][5][12]. Group 1: Industry Growth - The number of skiers in China is projected to exceed 26 million during the 2024-2025 snow season, indicating a significant increase in participation [5]. - The successful hosting of the 2022 Beijing Winter Olympics has catalyzed interest in winter sports, contributing to the rise of skiing as a popular recreational activity [5][23]. - Jilin Province is recognized as one of the earliest regions in China to develop winter sports, hosting the first national skiing competition in New China [12][20]. Group 2: Historical Context - The first national skiing competition in New China took place in February 1957 in Tonghua, Jilin Province, marking the beginning of organized skiing in the country [6][12]. - Jilin Province has produced notable skiing talents, including the first skiing champion of New China, Shan Zhaojian, and has been a training ground for early Winter Olympic athletes [12][15]. - The establishment of the first skiing school in China in 1989 in Jilin City further solidified the province's role in developing skiing talent [15]. Group 3: Infrastructure and Accessibility - The number of indoor and outdoor ski resorts across China is continuously increasing, enhancing accessibility to skiing for a broader audience [31]. - Facilities are being improved to accommodate the growing interest in skiing, making it a more accessible winter sport for people across the country [31][36]. - Events and activities, such as the national skiing challenge and various skiing festivals, are being organized to promote skiing culture and participation [23][28].

Core Insights - The skiing market in China is experiencing significant growth, with the number of ski visits expected to reach a historical high of 26.05 million in the 2024-2025 season, driven by increased interest post the Beijing Winter Olympics [8][12] - Despite the growth in participation, the skiing market has not yet developed a stable consumer base, with a penetration rate of only 0.85%, compared to over 10% in countries like the US and Japan [12][14] - The ski industry is currently characterized by a price war among ski resorts, leading to significant price reductions for lift tickets, with some prices dropping to as low as 19.9 yuan [15][18] Market Dynamics - The majority of skiers in China are casual participants, primarily seeking a tourism experience rather than developing a long-term skiing habit [10][12] - The ski resorts are facing challenges in positioning themselves, with some targeting high-end consumers while others aim for budget-friendly options, leading to operational difficulties [14][28] - The rapid increase in the number of ski resorts, from 524 in 2018 to 914 in 2024, has intensified competition, with an annual compound growth rate of 9.8% [26][28] Consumer Spending - A significant portion of new skiers start with low-cost options, with nearly one-third spending less than 1,000 yuan annually on skiing [18][20] - However, the total cost of skiing can be substantial when considering additional expenses such as equipment, clothing, transportation, and lessons, with many enthusiasts spending over 10,000 yuan annually [25][23] - The average cost for a single skiing trip, including transportation and accommodation, is estimated to exceed 1,000 yuan, especially for those opting for premium resorts or hiring instructors [20][25] Industry Challenges - Ski resorts face high operational costs, often exceeding 100 million yuan annually, with a limited operational window of 3 to 5 months each year [26][28] - The current trend of aggressive pricing strategies is leading to a "low price, low quality" cycle, making it difficult for resorts to maintain profitability [29] - There is a concern that the rapid expansion of ski resorts may lead to many smaller resorts becoming unsustainable, similar to trends observed in Japan's ski industry [28][29]

Core Insights - The skiing market in China is experiencing a surge in popularity, with the number of ski visits expected to reach a record high of 26.05 million in the 2024-2025 season, driven by the enthusiasm generated post the Beijing Winter Olympics [2][6] - Despite the growth in skier numbers, the majority are casual tourists or beginners, leading to a low penetration rate of only 0.85% in China compared to over 10% in countries like the US and Japan [6][8] - The skiing industry in China is currently characterized by a price war among ski resorts, with ticket prices dropping significantly, making skiing appear affordable for many [10][13] Market Dynamics - The number of ski resorts in China has increased from 524 in 2018 to 914 in 2024, with an annual compound growth rate of 9.8%, intensifying competition in the market [21][23] - Many ski resorts are struggling to maintain profitability due to high operational costs, which can exceed 100 million yuan annually, and a short operational season of 3 to 5 months [21][23] - The current market is divided between high-end and budget ski resorts, with many resorts failing to find a clear positioning, leading to operational challenges [8][21] Consumer Behavior - A significant portion of new skiers start with low-cost options, with nearly one-third spending less than 1,000 yuan annually on skiing, primarily judging the sport's affordability based on ticket prices [13][15] - Hidden costs associated with skiing, such as equipment, clothing, transportation, and lessons, often lead to a much higher total expenditure, with many enthusiasts spending over 10,000 yuan annually [15][17] - The trend of "cheap skiing" is prevalent, but many consumers overlook the cumulative costs that can make skiing an expensive hobby [15][19] Industry Challenges - The rapid expansion of ski resorts has led to concerns about quality and sustainability, with many resorts facing the risk of closure or underutilization due to poor planning and excessive competition [23] - The industry is currently experiencing a "low price, low quality" cycle, where resorts attract customers with low prices but struggle to provide adequate services, leading to dissatisfaction among skiers [23][24] - The long-term success of the skiing market in China hinges on transforming casual visitors into dedicated enthusiasts, fostering a culture of sustained participation in the sport [24]

Core Insights - The Chinese skiing industry has shown a significant recovery and growth, with the number of skiing participants reaching 26.05 million in the 2024-2025 season, marking a 12.9% year-on-year increase, and surpassing the pre-Winter Olympics peak of 1.91 times per person [3][7][10] - The market is experiencing a structural shift, with indoor ski resorts becoming the mainstay of the skiing market, while outdoor ski resorts are seeing increased concentration and growth in destination ski resorts, particularly in Jilin and Xinjiang [3][5][12] Market Performance - The total number of operational ski resorts in China is 748, with 66 indoor and 682 outdoor resorts, reflecting a mild expansion trend [5][20] - The total number of ski resorts decreased from 935 to 914, indicating a market consolidation where smaller, less efficient resorts are being eliminated [5][20] - Jilin province leads in skiing participants with 3.763 million, followed by Hebei and Xinjiang, with respective figures of 3.19 million and 2.47 million [8][10] Indoor Skiing Growth - Indoor ski resorts have expanded rapidly, with the number increasing from 5 in 2013 to 66 in 2024, accounting for 8.82% of all operational ski resorts [16][19] - Indoor ski resorts generated 5.63 million skiing participants, representing 21.61% of the total skiing population, highlighting their growing importance in the market [16][20] Regional Distribution - The top five provinces for skiing participants are Jilin, Hebei, Xinjiang, Heilongjiang, and Beijing, with Jilin showing a 23.7% increase year-on-year [8][11] - Beijing is the only province showing a decline in skiing participants, attributed to the post-Winter Olympics market adjustment and increased competition from surrounding provinces [10][11] User Demographics - The skiing user base is becoming younger, with a significant increase in the popularity of snowboarding among individuals aged 20-35 [28][30] - A substantial portion of users (25%) ski only once per season, indicating that skiing remains an experiential activity for many [30][31] Infrastructure and Capacity - The number of ski lifts has increased to 365, with 12 new lifts added, but the overall capacity and efficiency of ski resorts still need improvement to meet growing demand [25][27] - The majority of ski resorts have a vertical drop of less than 100 meters, which limits their appeal compared to larger resorts [23][24] Future Outlook - The southern regions of China are seeing a rise in indoor ski resorts, driven by demand and investment, but the challenge remains in promoting a comprehensive ice and snow culture [33][34] - The skiing market in China is expected to continue evolving, with a focus on enhancing user experience and expanding infrastructure to support the growing number of participants [27][34]

Group 1 - The event held on August 15 in Beijing's Yanqing District announced the first batch of policy rewards totaling over 5.81 million yuan to 15 enterprises, aimed at stimulating market innovation [1] - The policy, introduced in June, focuses on high-quality development in the tourism and cultural sectors, particularly in areas like MICE tourism, cultural performances, and the skiing industry [1][2] - The reward system includes a maximum of 2.5 million yuan for companies launching new cultural consumption activities, with a "non-application" approach for eligible entities to receive funding support [1] Group 2 - The policy has reportedly driven nearly 250 million yuan in consumption, with the district receiving 10.56 million visitors and generating a total tourism expenditure of 6.38 billion yuan in the first half of the year [4] - Companies like Beijing Garden Cultural Development Co. and Beijing Modern Sky Cultural Development Co. are leveraging the policy to enhance their offerings, including high-quality music festivals and improved skiing experiences [2]