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书展充满“科技范儿”:多元活动破界 新玩法引爆夏日文化消费
Yang Shi Wang· 2025-08-16 09:01
央视网消息:这两天,第二十一届上海书展正在火热进行中。作为国内规模最大的零售书展,今年上海书展带来了上千场阅读活动,总数 再创新高,并且首次将人工智能与图书内容转化等相结合,让书展充满"科技范儿"。 多城联动 地方元素云集为文旅引流 除了多样化的阅读场景,本届书展进行多城联动,结合地方名家及其经典书籍,借助上海书展的平台,为地方文旅引流。 浙江网红"迅哥",热门话题"苏超",憨态可掬的大熊猫……穿梭在书展现场,地方标志性元素随处可见。上海本地书店也不甘示弱,一系 列珍藏版经典刊物呈现了海派文化的时空脉络,带来独属于书展的上海记忆。 杜甫江阁、橘子洲头……非遗湘绣团扇绘出了湖湘大地的壮美河山;"茶皇帝"乾隆化身茶盏,辣椒装饰呼应地域特色,新奇有趣的文创产 品在书展上打造了一处别具一格的生活美学空间。 今年上海书展陆续举办1267场阅读活动,集中打造"首发""首展"和"首签",让诸多新书作者从幕后走向台前,与读者"面对面",共赴一场 书香盛宴。 记者注意到,本届书展上,科技元素随处可见,具有交互功能的数字人,可穿戴VR设备,来自"声音宇宙"的"精神漫游",不仅打破了传 统阅读方式的空间限制,也为书籍提供了不同形式 ...
“八楼的2路汽车”回归,挖掘“独特印记”为文旅引流
Jing Ji Ri Bao· 2025-05-05 10:43
Group 1 - The return of the "No. 2 Bus" as the "2路印记·城市畅游专线" highlights the city's unique cultural imprint and caters to both local residents and tourists [1] - The new bus line operates with electric vehicles and features a nostalgic design, connecting major tourist attractions and commercial areas in Urumqi [1] - The initiative aims to create a "one-stop" travel experience for visitors, quickly becoming a popular social media spot [1] Group 2 - Cities possess unique imprints that can be found in architecture, industrial remnants, and natural landscapes, which are valuable resources for tourism development [4] - High-quality development in the cultural tourism industry requires a focus on both attracting visitors and retaining them by tapping into emotionally resonant experiences [4] - The introduction of local specialties, such as unique cuisine, should not only focus on taste but also on personalization and innovation to enhance visitor experiences [4][5] Group 3 - The collaboration between a fast-food brand and the Xinjiang tourism department to open a themed restaurant showcases the potential of integrating local culture into business models [4] - The launch of the restaurant, featuring a unique product inspired by local cuisine, aims to enrich consumer experiences and drive traffic [4] - Encouraging cross-industry collaboration and innovation can help cities leverage their unique characteristics to attract more visitors [5]