启萃奶粉
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全球首个奶粉原料级溯源系统上线 飞鹤重新定义行业“鲜活”标准
Zheng Quan Ri Bao Wang· 2025-12-22 10:15
本报讯 (记者梁傲男)近日,飞鹤正式上线全球首个奶粉原料级溯源系统。伴随飞鹤迹萃、启萃两大新品上市,消费 者只需手机扫码,即可在查询产品生产日期的同时,追溯乳清蛋白、乳铁蛋白等核心原料的生产信息。该系统将产品 品质转化为透明、可感知的数据,让"安全、鲜活"清晰可见,助力消费者实现真正意义上的"放心选购"。 在实现原料自产的基础上,飞鹤通过"一码溯源"系统,让每一罐奶粉的鲜活历程透明可查。有消费者表示:"大人吃东 西能尝出新鲜与否,但宝宝的奶粉很难判断。现在扫码就能看到原料生产日期,选奶粉时心里踏实多了。" 飞鹤搭载原料级溯源系统的迹萃、启萃新品已全面上市。两款产品均采用飞鹤30天内自产鲜活原料,并在母乳化配方 与临床实证方面实现系统升级,为中国宝宝提供"新一代更适合"的喂养方案。 飞鹤首席科学家蒋士龙表示,两款新品均采用证据链等级最高的RCT随机对照试验,经历3年研究,在上市前已通过 美国FDA合规性认证。临床结果显示,迹萃在9大关键免疫指标上接近母乳喂养效果;启萃在9大脑发育关键指标上也 贴近母乳喂养水平。 "新一代更适合中国宝宝体质"是飞鹤"更适合"理念在新时代的全面升级。这一新高度的背后,是飞鹤63年来 ...
飞鹤2025年合作伙伴大会公布迹萃、启萃新品,率先开启鲜活营养时代
Zhong Guo Jing Ying Bao· 2025-11-29 05:53
Core Insights - China Feihe held its 2025 Partner Conference in Wuhan, focusing on high-quality development in the dairy industry and emphasizing the company's commitment to innovation and collaboration with partners [1][3][17] Industry Overview - The overall mother and baby market is stabilizing, with significant growth in the ultra-premium segment, driven by consumption upgrades and supportive fertility policies [3][5] - China remains the largest infant formula market globally, with steady release of consumption potential [3] Company Achievements - Feihe has established itself as a market leader by pioneering the first complete industrial chain in the infant formula sector in 2006 and leading various innovations, including the "Fresh Nutrition System" [5][9] - The company has achieved 100% self-supply capability for 11 key nutrients and is the first in the industry to implement raw material traceability [9][11] Strategic Direction - Feihe's "New Generation More Suitable" strategy aims to address evolving consumer needs and enhance product quality across the entire supply chain [7][9] - The company plans to launch new products that significantly improve nutrient absorption and cognitive development for infants [9][11] Collaborative Ecosystem - Feihe emphasizes a collaborative approach with partners, recognizing their contributions to expanding channels, marketing innovations, and service upgrades [5][15] - The company has accelerated its international expansion, securing a production license in Canada and increasing its presence in North America and Southeast Asia [15][16] Future Outlook - Feihe aims to continue enhancing its product offerings across all life stages, focusing on adult nutrition and functional products, while also expanding its market reach [15][16][17]
飞鹤聚焦 “鲜活营养” 推出多款奶粉新品
Jing Ji Wang· 2025-10-16 08:19
Core Insights - Feihe Dairy held a press conference on October 14, showcasing its "Fresh Nutrition System" aimed at enhancing the nutritional quality of infant formula tailored for Chinese babies [1][2] - The company emphasizes the importance of "fresh" and "precise" nutrition in response to the rising health awareness and evolving parenting needs among new-generation parents [1] Group 1: Product Innovation - Feihe introduced several new products, including Qicui and Jicui, which are designed to be more suitable for infants [2] - The new generation of products features a "Chinese Maternal Imitation Formula," aligning active proteins, fat structures, carbohydrates, and key nutrients with Chinese breast milk [2] Group 2: Research and Development - Feihe has been a pioneer in conducting clinical feeding studies for infants since 2010, establishing an industry-leading clinical evidence system around multiple core health indicators [1] - The company has participated in national research initiatives, including the "863 Program" in 2009 and the "14th Five-Year" national key research and development plan, creating the largest maternal and child health cohort in China [2] Group 3: Supply Chain and Production - Feihe has established a "2-hour ecological circle" in the golden milk source belt at latitude 47°, enabling rapid low-temperature transportation of fresh milk to factories [1] - The company has achieved 100% self-sufficiency in key nutrients such as lactoferrin and demineralized whey powder through innovative extraction technologies [1]