Core Insights - The article highlights the rapid growth and transformation of the rental market, particularly among younger consumers who prefer experiences over ownership [2][4][5] - The new rental economy is projected to reach nearly 1 trillion yuan by 2030, driven by a shift in consumer behavior towards experience-based consumption [4][8] Group 1: Market Trends - The rental market has evolved from addressing basic needs to offering diverse experiences, with consumers now able to make quick decisions, such as renting a bike within 30 minutes [3][5] - The Z generation (born between 1995 and 2009) constitutes over 60% of active users in the rental market, with orders from "post-00s" consumers doubling in the past year [2][4] - The new rental model emphasizes rational consumption, social recognition, instant gratification, and self-pleasure, reflecting a shift in consumer logic [3][4] Group 2: Economic Impact - The new rental economy is expected to surpass 1 trillion yuan by 2026, indicating significant market potential [4][8] - The integration of credit systems into the rental process has lowered barriers for consumers, enabling them to rent without upfront deposits, thus expanding the market [6][7] Group 3: Challenges and Solutions - The rental industry faces challenges such as high deposit requirements and poor user experience, which hinder further market penetration [8][9] - A white paper suggests that standardizing processes and improving transparency can address consumer pain points, such as unclear product conditions and pricing [8][9] Group 4: Future Outlook - The rental ecosystem is expected to achieve a win-win scenario for users, businesses, and society, with enhanced efficiency and sustainability [9][10] - As foundational rules are established, the potential for the trillion-yuan rental market is anticipated to be further unlocked [10]