Core Insights - The rise of a new rental economy is transforming consumer behavior from ownership to usage, particularly among younger generations [1][2][4] - The rental market is experiencing significant growth, with a projected market size of 716.9 billion yuan by the end of 2025 and approaching 1 trillion yuan by 2030, indicating a compound annual growth rate of nearly 70% [3] Group 1: Market Trends - Rental orders for portable cameras, drones, and other equipment surged by 348% year-on-year during the recent National Day holiday, with a 196% increase compared to the regular cycle in August 2025 [1] - The 00s generation accounts for 62% of travel consumption, utilizing rental services to access high-value equipment at a fraction of the purchase cost [1][2] - The shift towards "fragmented rental" models allows for daily billing, aligning rental periods with specific usage scenarios, such as renting cameras for travel or game consoles for weekends [2] Group 2: Consumer Behavior - The new rental economy is particularly appealing to the post-95 and post-00 generations, who prioritize immediate experiences over ownership, with over 60% of users being post-95 [2] - Users are increasingly drawn to rental services that offer additional features like insurance, cleaning, and technical support, enhancing the overall service experience [2] Group 3: Industry Implications - Companies are transitioning from one-time sales to long-term revenue through asset utilization, significantly increasing asset turnover rates [3] - A robust credit system is essential for the rental model, facilitating lower transaction friction through mechanisms like no-deposit rentals and credit-based pricing [3] Group 4: Challenges and Considerations - The rapid expansion of the rental market raises concerns about standardization, with potential issues related to equipment wear, return delays, and user mishandling [3] - Many platforms currently rely heavily on rental price margins for revenue, which may lead to financial instability if equipment costs are high and turnover rates are low [3] - The sustainability of the rental culture is questioned, as frequent rentals may lead to increased overall spending, reflecting a variant of consumerism rather than a true shift in values [4]