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半年 8 款新车,大六座 SUV 的 “最卷之战” 即将上演
晚点LatePost· 2025-10-01 10:04
Core Viewpoint - The demand for large six-seat SUVs in the Chinese market is significantly driven by multi-child families and urban immigrants, leading to a rapid increase in product offerings and market growth [4][12][13]. Group 1: Market Dynamics - The launch of multiple large six-seat SUVs, including the Tengshi N9 and Galaxy M9, indicates a booming market with significant consumer interest, as evidenced by pre-order numbers exceeding 23,000 within 24 hours for Galaxy M9 [5][12]. - The market for large six-seat SUVs is projected to grow from approximately 300,000 units in 2023 to over 1 million units by 2027, highlighting a strong upward trend [13][14]. Group 2: Consumer Segmentation - The demand for large six-seat SUVs can be categorized based on life stages, with significant needs arising from families with multiple children and three-generation households [6][9]. - Urban immigrants, often with multi-child families, are increasingly opting for large six-seat SUVs due to their practicality for family travel and commuting needs [12][13]. Group 3: Product Offerings and Trends - The large six-seat SUV market is characterized by three energy types: pure electric, range-extended, and plug-in hybrid, with range-extended vehicles currently dominating sales [15][18]. - The range-extended SUV segment has seen substantial sales, with models like the Ideal L9 and Wanjie M9 leading the market, indicating a preference for vehicles that alleviate range anxiety while providing a family-friendly experience [18][19]. Group 4: Competitive Landscape - The competitive landscape is intensifying, with various brands entering the market, including new entrants like Xiaomi and Xiaopeng, which are expected to introduce innovative products [29][30]. - The market is becoming increasingly competitive, with companies racing to capture market share before segments become saturated, particularly in the mid-range and luxury categories [30].
半年 8 款新车,大六座 SUV 的 “最卷之战” 即将上演
晚点Auto· 2025-09-23 11:59
Core Viewpoint - The demand for large six-seat SUVs is significantly driven by multi-child families and urban immigrants, indicating a robust market potential for this segment in the coming years [2][10][11]. Group 1: Market Dynamics - The launch of several new models, including the 2026 Tengshi N9 and Galaxy M9, has generated substantial pre-order interest, with Galaxy M9 achieving over 23,000 orders in 24 hours [3]. - The large six-seat SUV market has seen rapid growth, with the market size expected to reach 600,000 units in 2024 and potentially exceed 1 million units by 2027 [13]. - The market is characterized by a significant imbalance among different energy types, with range-extended vehicles dominating sales due to their practicality and user experience [16][17]. Group 2: Consumer Segmentation - The primary consumers of large six-seat SUVs are multi-child families, particularly those with two or three generations living together, who require spacious vehicles for daily use and long-distance travel [6][10]. - Urban immigrants, often with busy lifestyles, also contribute to the demand for large six-seat SUVs, as they may need to transport multiple family members [7][10]. - The demand for these vehicles typically emerges when the youngest child reaches the age of 3-6 years, indicating a lag in immediate purchasing following the birth of a second child [11]. Group 3: Energy Type Trends - The market is divided into three main energy types: pure electric, range-extended, and plug-in hybrid, with range-extended vehicles currently leading in sales [14][16]. - The pure electric segment is expected to grow as more models enter the market, but it is anticipated that the overall scale will remain smaller compared to range-extended and hybrid vehicles due to cost and consumer preferences [22]. - The plug-in hybrid market faces challenges from traditional fuel vehicles, making rapid market penetration difficult despite the presence of several competitive models [21]. Group 4: Future Outlook - The large six-seat SUV market is projected to continue growing, with new entrants and technological advancements expected to drive sales, particularly in the entry-level hybrid and mid-range electric segments [27]. - However, the market's growth may face limitations due to practical challenges associated with larger vehicles, such as parking and operational costs [28]. - The potential market ceiling for large six-seat SUVs is estimated at around 3 million units annually, indicating significant room for growth compared to current projections [28].