新能源大六座SUV市场

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半年 8 款新车,大六座 SUV 的 “最卷之战” 即将上演
晚点LatePost· 2025-10-01 10:04
以下文章来源于晚点Auto ,作者特约作者 晚点Auto . 从制造到创造,从不可能到可能。《晚点LatePost》旗下汽车品牌。 在这样的人生阶段划分之下,可以对应出 8 类产品(以新能源为例)。纯电代步小车、年轻人首台刚 需车、年轻个性需求、针对小家庭的实用车和精致车、面向多孩家庭或三代同住家庭的六座或七座 SUV 或 MPV、以及独具特性的针对家庭的多功能个行车。 多孩家庭与城市移民,撑起新能源大六座SUV的半壁江山。 特约作者 丨 Evan 2025 年 9 月,对于想要买一辆大 SUV,特别是想要一台大六座 SUV 的用户来说,是一个绝对不能错 过的时期。 9 月 17 日 2026 款腾势 N9 和银河 M9 同时发布,银河 M9 官方宣布 24 小时大定突破 2.3 万。9 月 20 日全新蔚来 ES8 正式发售,虽然蔚来没有对外公布订单的习惯,但已有明确消息现实大定可能已 经超过了今年准备的 4 万产能。 在 9 月最后的一周内,还有两款重量级的产品——全新问界 M7 和极氪 9X 会发布,问界 M7 此前官 宣 8 天小订突破 19 万,极氪 9X 也官宣 1 小时收获小订超过 4 万。如果 ...
半年 8 款新车,大六座 SUV 的 “最卷之战” 即将上演
晚点Auto· 2025-09-23 11:59
Core Viewpoint - The demand for large six-seat SUVs is significantly driven by multi-child families and urban immigrants, indicating a robust market potential for this segment in the coming years [2][10][11]. Group 1: Market Dynamics - The launch of several new models, including the 2026 Tengshi N9 and Galaxy M9, has generated substantial pre-order interest, with Galaxy M9 achieving over 23,000 orders in 24 hours [3]. - The large six-seat SUV market has seen rapid growth, with the market size expected to reach 600,000 units in 2024 and potentially exceed 1 million units by 2027 [13]. - The market is characterized by a significant imbalance among different energy types, with range-extended vehicles dominating sales due to their practicality and user experience [16][17]. Group 2: Consumer Segmentation - The primary consumers of large six-seat SUVs are multi-child families, particularly those with two or three generations living together, who require spacious vehicles for daily use and long-distance travel [6][10]. - Urban immigrants, often with busy lifestyles, also contribute to the demand for large six-seat SUVs, as they may need to transport multiple family members [7][10]. - The demand for these vehicles typically emerges when the youngest child reaches the age of 3-6 years, indicating a lag in immediate purchasing following the birth of a second child [11]. Group 3: Energy Type Trends - The market is divided into three main energy types: pure electric, range-extended, and plug-in hybrid, with range-extended vehicles currently leading in sales [14][16]. - The pure electric segment is expected to grow as more models enter the market, but it is anticipated that the overall scale will remain smaller compared to range-extended and hybrid vehicles due to cost and consumer preferences [22]. - The plug-in hybrid market faces challenges from traditional fuel vehicles, making rapid market penetration difficult despite the presence of several competitive models [21]. Group 4: Future Outlook - The large six-seat SUV market is projected to continue growing, with new entrants and technological advancements expected to drive sales, particularly in the entry-level hybrid and mid-range electric segments [27]. - However, the market's growth may face limitations due to practical challenges associated with larger vehicles, such as parking and operational costs [28]. - The potential market ceiling for large six-seat SUVs is estimated at around 3 million units annually, indicating significant room for growth compared to current projections [28].