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9月新车密度创纪录,车企为何集体押注最后一季?
3 6 Ke· 2025-10-11 11:56
今年9月的车市,热闹得不太寻常。翻开9月的新车日历,各大车企像是约好了一般把最重要的产品都押注在了这个月。刷刷朋友圈,隔三差五就是某个品 牌的新车发布会,翻翻汽车媒体的推送,几乎每周都有"重磅上市"的标题。 9月新车多,原本不是什么新鲜事,但今年确实有点格外疯狂了:方程豹钛7上旬上市,上市5天交付破千台;极狐T1身居纯电小车市场,上市1小时大定 破2.6万;享界S9T以鸿蒙智行首款旅行车上市,后面跟着全新问界M7和被寄予厚望的尚界H5;奥迪E5 Sportback、领克10 EM-P、腾势N9、极氪9X也都 陆续上市。 在Q4到来前,各大车企仿佛听到了同一个发令枪响,把所有筹码都压在了这个起跑线上。这背后有着多方面的原因,即将到期的政策窗口是一方面,年 度KPI的不断催促也不可忽视,所有车企都陷入了一场抢时间的豪赌,中国车市的红火和压力肉眼可见。 倒计时:购置税减免的最后百天 让今年9月与众不同的,首先是一个明确的截止日期:今年年底新能源汽车购置税减免政策就将到期,明年1月1日开始改为"减半征收",每辆减税额不超 过1.5万元,优惠力度有所退坡。对一台30万的新能源车来说,购置税减免就是近3万的实打实优惠。这 ...
比亚迪系列专题:技术为本,向高端化演进
Investment Rating - The report maintains an investment rating of "Outperform the Market" for BYD [7] Core Viewpoints - The luxury image of traditional brands is a result of historical accumulation, technology, and brand strength. Under the wave of new energy, domestic brands are redefining luxury through new technologies. BYD's path to high-end positioning relies on its technological advantages to foster brand preference among consumers [4][11] - BYD's high-end strategy is built on "technology foundation, brand stratification, and global expansion," utilizing a three-tier brand matrix for precise market coverage [11][59] Summary by Sections Introduction: Where Will BYD's High-End Path Lead? - In 2024, BYD's passenger car sales reached 4.25 million units, with models priced below 200,000 yuan accounting for 84.3% of sales. The launch of the Tengshi D9 in 2022 marked the beginning of BYD's high-end journey, followed by the introduction of the Yangwang and Fangchengbao brands [8][15] Quantitative Standards for Successful High-End Definition - High-end brands are defined as those with an average price above 300,000 yuan. In 2024, 14 brands met this criterion, with six being domestic brands. The top three brands by sales were traditional luxury brands "BBA," followed by domestic brands like Li Auto and AITO [20][23] Key to BYD's High-End Breakthrough: Focus on Technological Strength - BYD's high-end strategy includes the Tengshi brand, which integrates advanced technologies to create a comprehensive product matrix. The Tengshi brand achieved sales of 107,000 units in 2024, with an average transaction price of approximately 350,000 yuan [32][36] - The Fangchengbao brand focuses on the personalized automotive market, leveraging leading technologies to create unique products [46] Investment Recommendations - The report suggests that BYD's exploration of high-end positioning is gradually correcting its strategic direction, with a focus on technology-driven sales growth. The "Universal Intelligent Driving" strategy is expected to accelerate brand high-end positioning and enhance revenue and profit margins in the medium to long term [12][59]
国庆黄金周车市实探:大6座SUV厮杀!有车型直降2万元,有品牌“兜底”购置税
凤凰网财经· 2025-10-05 13:48
Core Viewpoint - The article highlights the booming market for large six-seat SUVs in China, driven by consumer demand and strategic product launches from various automakers, indicating a significant growth phase for this segment [2][4][9]. Group 1: Market Dynamics - The large six-seat SUV segment is experiencing rapid growth, transitioning from early to mid-stage development, and is considered a "hot market" with strong consumer demand [8][9]. - Sales data shows that the cumulative delivery of the AITO M8 has surpassed 100,000 units since its launch, with monthly sales exceeding 20,000 units for three consecutive months [5]. - The overall market for mainstream six-seat SUVs is projected to reach approximately 1 million units in 2025, up from 821,255 units in 2024 [6]. Group 2: Consumer Insights - Consumer interest in large six-seat SUVs is driven by family travel needs, with many buyers prioritizing space and comfort for family outings [10][12]. - The article notes that consumers are increasingly faced with choices among various models, leading to confusion over which features to prioritize, such as space versus price [14]. - The demand for large six-seat SUVs is expected to continue growing due to demographic changes and evolving family structures in China [9][19]. Group 3: Competitive Landscape - Automakers are intensifying competition in the large six-seat SUV market, with multiple brands launching new models to capture market share [7][19]. - The article provides a detailed comparison of various models, highlighting differences in specifications, pricing, and unique selling points, which are crucial for consumer decision-making [13][15]. - Promotional strategies, such as tax subsidies and competitive pricing, are being employed by brands like NIO and Zeekr to attract buyers [16][18]. Group 4: Future Outlook - Experts predict that the demand for large six-seat SUVs will continue to expand until around 2036, driven by population growth and changing family dynamics [19]. - However, the increasing number of models may lead to market saturation and potential oversupply, raising concerns about the sustainability of this growth [19].
半年 8 款新车,大六座 SUV 的 “最卷之战” 即将上演
晚点LatePost· 2025-10-01 10:04
以下文章来源于晚点Auto ,作者特约作者 晚点Auto . 从制造到创造,从不可能到可能。《晚点LatePost》旗下汽车品牌。 在这样的人生阶段划分之下,可以对应出 8 类产品(以新能源为例)。纯电代步小车、年轻人首台刚 需车、年轻个性需求、针对小家庭的实用车和精致车、面向多孩家庭或三代同住家庭的六座或七座 SUV 或 MPV、以及独具特性的针对家庭的多功能个行车。 多孩家庭与城市移民,撑起新能源大六座SUV的半壁江山。 特约作者 丨 Evan 2025 年 9 月,对于想要买一辆大 SUV,特别是想要一台大六座 SUV 的用户来说,是一个绝对不能错 过的时期。 9 月 17 日 2026 款腾势 N9 和银河 M9 同时发布,银河 M9 官方宣布 24 小时大定突破 2.3 万。9 月 20 日全新蔚来 ES8 正式发售,虽然蔚来没有对外公布订单的习惯,但已有明确消息现实大定可能已 经超过了今年准备的 4 万产能。 在 9 月最后的一周内,还有两款重量级的产品——全新问界 M7 和极氪 9X 会发布,问界 M7 此前官 宣 8 天小订突破 19 万,极氪 9X 也官宣 1 小时收获小订超过 4 万。如果 ...
十余款“9”字头大六座SUV扎堆比拼
Di Yi Cai Jing· 2025-09-29 11:17
中大型SUV市场竞争日益白热化。 今年以来,"9"字头大六座SUV陷入激战,近一周时间里,腾势N9、传祺S9、问界M9、吉利M9等多款 大六座SUV扎堆上市。再早些时间,深蓝S09、乐道L90、领克900也已经入局。往后的3个月时间里, 极氪9X、智己LS9等多款"9"字头SUV即将上市。 懂车帝数据显示,近半年来,大型SUV每月仅1~3款车销量过万,竞争白热化趋势愈发明显。有车企人 士指出,做大型SUV拿到的优惠政策差不多,智能化配置的系统也大同小异,从成本看,大型SUV跟小 型SUV差不了多少,但是大型SUV毛利更高。他表示:"现在市场上售卖的中大型SUV同质化还是较为 明显,冰箱、彩电、大沙发,各有各的智能化,每款新车都在抢夺这个存量市场,竞争会更加明显。" 为了获得更多市场关注度和流量,该车型特地请来高圆圆作为车型代言人。"很多品牌都会做明星代 言。与高圆圆的合作是腾势豪华品牌应该去做的一个事情。"李慧表示,未来的发展过程当中,腾势也 会根据车型和营销节奏需要,规划明星用车等营销活动。 就在腾势N9上市后的一周,腾势N8L也开启了预售,这款车型同样定位大六座SUV,是腾势N9的兄弟 车型。根据规划,腾 ...
比亚迪加码大六座SUV布局:腾势N8L提前登场 补齐30万元市场缺口
Jing Ji Guan Cha Wang· 2025-09-29 05:59
Core Viewpoint - Tengshi Automobile has launched the pre-sale of its new six-seat SUV, Tengshi N8L, with a price range of 319,800 to 349,800 yuan, ahead of its planned release in the second quarter of next year, driven by strong customer demand [2]. Group 1: Product Launch and Market Positioning - The Tengshi N8L fills a market gap in the 300,000 to 350,000 yuan segment, complementing the existing models Tengshi N7 and N9 [2]. - Tengshi N8L is positioned as a family-oriented SUV, focusing on comfort and safety, while Tengshi N9 is marketed as a technology flagship SUV [2]. - Both models utilize BYD's Yi San Fang platform, which integrates features for enhanced driving performance and safety [2]. Group 2: Performance and Technology - The N8L features a plug-in hybrid 2.0T engine combined with three electric motors, achieving a 0-100 km/h acceleration in just 3.9 seconds [3]. - It includes advanced braking systems with a stopping distance of 35.4 meters and a smart body control system that adjusts suspension based on road conditions [3]. - The vehicle's turning radius is only 4.58 meters, enhancing its maneuverability [3]. Group 3: Safety Features - The N8L is equipped with a high-speed blowout stability control system, capable of maintaining control at speeds of 180 km/h during a blowout [4]. - It successfully passed high-speed avoidance tests at 210 km/h without rolling over, and its crosswind stability control system can reduce lateral drift by 40% in strong winds [4]. Group 4: Market Performance and Future Outlook - Tengshi brand's cumulative sales reached 80,000 units in the first half of 2025, a 34% year-on-year increase, largely driven by the Tengshi D9 model [5]. - The N8L will compete directly with established models like the AITO M7, Lynk & Co 900, and Li Auto L8 in the same price range [5]. - The company plans to introduce more new products, including SUVs and sports cars, to expand its market presence [6].
腾势N8L预售31.98万元起 李慧:让家庭三代人都满意的全能车
Zhong Guo Jing Ji Wang· 2025-09-29 00:15
Core Viewpoint - Tengshi Automotive is launching the Tengshi N8L, a family-oriented luxury SUV, alongside the upcoming Tengshi N9, positioning both as flagship models in the high-end new energy SUV market [1][3]. Product Launch and Positioning - The Tengshi N8L is now available for pre-sale, with prices starting at 319,800 yuan for the Honor version and 349,800 yuan for the Flagship version [3]. - The N8L aims to balance family comfort and performance, featuring significant upgrades in space, luxury, and intelligence [3][5]. - The N9 is positioned as a technology and safety flagship SUV, while the N8L focuses on family-oriented luxury, inheriting safety technologies from the N9 [5]. Market Strategy - Since its establishment in 2010, Tengshi has launched five models, achieving cumulative sales of over 400,000 units, with 100,000 units sold in the first eight months of this year [6]. - The N8L targets the mid-to-large new energy SUV market, competing directly with established models like the Li Auto L8 [8]. Design and Features - The N8L features a design language called "Elegant Momentum," with a spacious interior and multiple color options [10]. - It includes electric seats across three rows, 49 storage spaces, and a maximum trunk capacity of 1,128 liters [11]. - The vehicle is powered by a 2.0T efficient engine combined with three electric motors, achieving 0-100 km/h in just 3.9 seconds [11]. Safety and Technology - The N8L incorporates advanced safety features, including a cage body design with high-strength materials and multiple airbags [15]. - It is equipped with intelligent parking assistance and various driving stability systems to enhance safety and ease of use [13]. - The vehicle also features a smart ecosystem, integrating with various partners to provide unique functionalities like smart child seats and in-car payment systems [15].
腾势N8L正式发布 预售价31.98万元起
Zhong Zheng Wang· 2025-09-28 08:24
Core Viewpoint - BYD's Tengshi Automotive has launched the pre-sale of its new six-seater SUV, Tengshi N8L, with a price range of 319,800 to 349,800 yuan, targeting family-oriented consumers [1] Product Positioning - Tengshi N8L and Tengshi N9 are aimed at different market segments, with N9 positioned as a technology and safety flagship SUV, while N8L focuses on safety and luxury for families [1] Interior Design - The interior of Tengshi N8L has been optimized for family travel, featuring heated third-row seats, independent air conditioning vents, adjustable angles, and a sliding capability of 100mm [1] Performance Specifications - The entire Tengshi N8L lineup is equipped with the "Easy Three-way" system, featuring a dedicated 2.0T efficient engine and a three-motor power combination, achieving a 0-100 km/h acceleration in 3.9 seconds [1] - The chassis utilizes a "front double wishbone + rear five-link suspension" setup, along with the Yun Nian-A intelligent air body control system, which includes dual-chamber air suspension and intelligent road preview technology [1] Safety Features - Tengshi N8L includes a high-speed tire blowout stability control system, low-friction road stabilization, and a rain and snow mode to handle slippery road conditions [1] Intelligent Technology - The SUV is equipped with the end-to-end Tian Shen Zhi Yan B-auxiliary driving laser version for enhanced intelligent driving capabilities [1]
腾势N8L预售价31.98万元起 大六座SUV激烈角逐
Group 1 - The core viewpoint of the article highlights the launch of the new luxury SUV, Tengshi N8L, which is positioned as a family-oriented vehicle, complementing the technology-focused Tengshi N9, thereby enhancing the brand's luxury SUV lineup [1][3] - The pre-sale price of Tengshi N8L ranges from 319,800 yuan to 349,800 yuan, indicating a competitive pricing strategy in the growing three-row SUV market [1] - Tengshi N8L features a spacious interior with adjustable third-row seats, heated seating, and independent air conditioning, setting it apart in its class [1] Group 2 - The vehicle is equipped with a hybrid powertrain consisting of a 2.0T efficient engine and three electric motors, achieving a 0-100 km/h acceleration in just 3.9 seconds, which surpasses many luxury SUVs priced over one million yuan [2] - Advanced braking capabilities are highlighted with a stopping distance of 35.4 meters, and the vehicle features a sophisticated suspension system for improved handling and comfort [2] - The N8L incorporates smart parking assistance features, addressing common challenges associated with larger vehicles in tight spaces, and the company guarantees safety and responsibility in automated parking scenarios [2] Group 3 - The three-row SUV market has seen significant growth this year, with various brands, including Tesla and NIO, launching competitive models, intensifying market competition [3] - There is a clear trend of increasing consumer demand for spacious and multifunctional vehicles, which aligns with the technological advancements in the new energy sector [3] - Despite the rapid growth in the three-row SUV segment, experts caution that the current influx of models may lead to excessive competition, urging companies to remain aware of actual market demands [3]
腾势N8L开启预售:全系标配易三方、云辇-A,预售价31.98万元起
Xin Lang Ke Ji· 2025-09-28 05:10
Core Viewpoint - The Tengshi N8L, a new luxury SUV, has officially started pre-sales with a price range of 319,800 to 349,800 yuan, targeting family-oriented consumers while emphasizing safety and luxury [1][3]. Group 1: Product Features - The Tengshi N8L is part of the Tengshi brand's flagship luxury SUV lineup, alongside the Tengshi N9, which focuses on technology and safety [3]. - The N8L offers six exterior color options and three interior color schemes, designed to enhance family travel comfort with superior space compared to competitors [3]. - The vehicle features a powerful hybrid engine, achieving 0-100 km/h in 3.9 seconds, and includes advanced suspension and braking systems [3]. Group 2: Safety and Technology - The N8L incorporates advanced safety features, including a high-speed tire blowout stability control system and a robust body structure designed to withstand significant pressure [4]. - It is equipped with a 17.3-inch entertainment screen, high-end audio system, and various smart features, including AI integration and advanced driver assistance systems [4]. - The vehicle promotes a "boundary-less integration" smart ecosystem, collaborating with brands to enhance in-car experiences, such as smart child seats and massage systems [4].