"易车志"销量查询统计，2024年市场中在售主流品牌6座SUV车型全年销量为821255辆，2025年该类车型销量预计将达到百万辆左右的规模。 车企的密集推新与消费者的购买热情，共同推高了大六座SUV的市场热度，这一细分市场也成为各大品牌正面交锋的新战场。 国庆黄金周，消费市场一如既往地热闹。在汽车领域，大六座SUV表现尤为突出，其销售端的推广力度与消费端的关注热度共同凸显了该细分市场的活 跃。 在北京一家商场的华为授权体验中心，前来围观问界M9的消费者络绎不绝；在新能源汽车集合展厅里，根据时代周报记者观察，包括蔚来ES8、乐道 L90、腾势N9、问界M7、问界M8、理想i8、昊铂HL增程版、领克900在内的多款车型，均出现在各自展区最显眼的位置，占据着品牌"C位"。 多款大六座SUV在正式上市前就已"未上先火"，被众多消费者列为意向车型。上市后，这一热度迅速转化为实打实的订单与销量。 鸿蒙智行数据显示，自今年4月20日开始交付以来，问界M8累计交付量突破10万辆，目前已连续3个月销量突破2万辆。 此前，特斯拉相关人士曾对时代周报记者表示："特斯拉Model Y L上线一周就已经卖完了9月全部产能。"时代周报 ...

Core Viewpoint - The article highlights the booming market for large six-seat SUVs in China, driven by consumer demand and strategic product launches from various automakers, indicating a significant growth phase for this segment [2][4][9]. Group 1: Market Dynamics - The large six-seat SUV segment is experiencing rapid growth, transitioning from early to mid-stage development, and is considered a "hot market" with strong consumer demand [8][9]. - Sales data shows that the cumulative delivery of the AITO M8 has surpassed 100,000 units since its launch, with monthly sales exceeding 20,000 units for three consecutive months [5]. - The overall market for mainstream six-seat SUVs is projected to reach approximately 1 million units in 2025, up from 821,255 units in 2024 [6]. Group 2: Consumer Insights - Consumer interest in large six-seat SUVs is driven by family travel needs, with many buyers prioritizing space and comfort for family outings [10][12]. - The article notes that consumers are increasingly faced with choices among various models, leading to confusion over which features to prioritize, such as space versus price [14]. - The demand for large six-seat SUVs is expected to continue growing due to demographic changes and evolving family structures in China [9][19]. Group 3: Competitive Landscape - Automakers are intensifying competition in the large six-seat SUV market, with multiple brands launching new models to capture market share [7][19]. - The article provides a detailed comparison of various models, highlighting differences in specifications, pricing, and unique selling points, which are crucial for consumer decision-making [13][15]. - Promotional strategies, such as tax subsidies and competitive pricing, are being employed by brands like NIO and Zeekr to attract buyers [16][18]. Group 4: Future Outlook - Experts predict that the demand for large six-seat SUVs will continue to expand until around 2036, driven by population growth and changing family dynamics [19]. - However, the increasing number of models may lead to market saturation and potential oversupply, raising concerns about the sustainability of this growth [19].

Core Viewpoint - The demand for large six-seat SUVs in the Chinese market is significantly driven by multi-child families and urban immigrants, leading to a rapid increase in product offerings and market growth [4][12][13]. Group 1: Market Dynamics - The launch of multiple large six-seat SUVs, including the Tengshi N9 and Galaxy M9, indicates a booming market with significant consumer interest, as evidenced by pre-order numbers exceeding 23,000 within 24 hours for Galaxy M9 [5][12]. - The market for large six-seat SUVs is projected to grow from approximately 300,000 units in 2023 to over 1 million units by 2027, highlighting a strong upward trend [13][14]. Group 2: Consumer Segmentation - The demand for large six-seat SUVs can be categorized based on life stages, with significant needs arising from families with multiple children and three-generation households [6][9]. - Urban immigrants, often with multi-child families, are increasingly opting for large six-seat SUVs due to their practicality for family travel and commuting needs [12][13]. Group 3: Product Offerings and Trends - The large six-seat SUV market is characterized by three energy types: pure electric, range-extended, and plug-in hybrid, with range-extended vehicles currently dominating sales [15][18]. - The range-extended SUV segment has seen substantial sales, with models like the Ideal L9 and Wanjie M9 leading the market, indicating a preference for vehicles that alleviate range anxiety while providing a family-friendly experience [18][19]. Group 4: Competitive Landscape - The competitive landscape is intensifying, with various brands entering the market, including new entrants like Xiaomi and Xiaopeng, which are expected to introduce innovative products [29][30]. - The market is becoming increasingly competitive, with companies racing to capture market share before segments become saturated, particularly in the mid-range and luxury categories [30].

Core Viewpoint - The demand for large six-seat SUVs is significantly driven by multi-child families and urban immigrants, indicating a robust market potential for this segment in the coming years [2][10][11]. Group 1: Market Dynamics - The launch of several new models, including the 2026 Tengshi N9 and Galaxy M9, has generated substantial pre-order interest, with Galaxy M9 achieving over 23,000 orders in 24 hours [3]. - The large six-seat SUV market has seen rapid growth, with the market size expected to reach 600,000 units in 2024 and potentially exceed 1 million units by 2027 [13]. - The market is characterized by a significant imbalance among different energy types, with range-extended vehicles dominating sales due to their practicality and user experience [16][17]. Group 2: Consumer Segmentation - The primary consumers of large six-seat SUVs are multi-child families, particularly those with two or three generations living together, who require spacious vehicles for daily use and long-distance travel [6][10]. - Urban immigrants, often with busy lifestyles, also contribute to the demand for large six-seat SUVs, as they may need to transport multiple family members [7][10]. - The demand for these vehicles typically emerges when the youngest child reaches the age of 3-6 years, indicating a lag in immediate purchasing following the birth of a second child [11]. Group 3: Energy Type Trends - The market is divided into three main energy types: pure electric, range-extended, and plug-in hybrid, with range-extended vehicles currently leading in sales [14][16]. - The pure electric segment is expected to grow as more models enter the market, but it is anticipated that the overall scale will remain smaller compared to range-extended and hybrid vehicles due to cost and consumer preferences [22]. - The plug-in hybrid market faces challenges from traditional fuel vehicles, making rapid market penetration difficult despite the presence of several competitive models [21]. Group 4: Future Outlook - The large six-seat SUV market is projected to continue growing, with new entrants and technological advancements expected to drive sales, particularly in the entry-level hybrid and mid-range electric segments [27]. - However, the market's growth may face limitations due to practical challenges associated with larger vehicles, such as parking and operational costs [28]. - The potential market ceiling for large six-seat SUVs is estimated at around 3 million units annually, indicating significant room for growth compared to current projections [28].

Core Viewpoint - The large six-seat SUV market in China is rapidly evolving into a highly competitive segment, with the number of models expected to exceed 20 by 2025, compared to only a few in 2022, indicating a significant increase in market participants and competition [1][9][14]. Market Dynamics - The large six-seat SUV market has transformed from an emerging field to a saturated market, with products ranging from 150,000 to 500,000 yuan, making it difficult to find market gaps [1][18]. - The market is experiencing explosive growth, driven by brands like Li Auto and Aito, which have successfully captured a previously underserved segment of the market [9][10]. - The demand for large six-seat SUVs is being fueled by demographic changes, with 33.7% of families in China having two or more children as of 2023, and an increasing emphasis on space and comfort among middle-class families [9][10]. Competitive Landscape - Li Auto and Aito have established a duopoly in the early stages of the large six-seat SUV market, leveraging their unique product strategies to create brand recognition and market barriers [12][14]. - The competitive landscape is intensifying, with numerous brands planning to launch new models, leading to a potential market shakeout where only a few brands with true differentiation will survive [18][20]. Pricing Strategies - The pricing structure of the large six-seat SUV market is undergoing significant changes, with new entrants needing to either accept established price ranges or find unique selling propositions to compete effectively [20][22]. - The market now features a comprehensive price range, from high-end models like Li Auto L9 and Aito M9 above 300,000 yuan, to mid-range options like Deep Blue S09 and Galaxy M9 between 200,000 and 300,000 yuan, and budget models like Leap C16 and Dongfeng Yipai 008 starting at around 150,000 yuan [21][22]. Future Outlook - The large six-seat SUV market is expected to see continued growth, but the intense competition and price wars may challenge the traditional market leaders, necessitating innovation in technology and user experience to maintain market share [18][20][22].