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上市即巅峰?沪上阿姨高估值泡沫藏着加盟失控与品控失守
Sou Hu Cai Jing· 2025-07-14 09:54
Core Viewpoint - The rapid expansion and subsequent decline of "沪上阿姨" (Hushang Ayi) highlights the challenges of balancing scale and profitability in the competitive tea beverage market, leading to questions about its long-term viability [1][19]. Financial Performance - After its IPO, "沪上阿姨" saw its stock price fluctuate significantly, peaking at a market value of 20 billion HKD before declining to 16.6 billion HKD within two months [3][5]. - In 2024, the company's revenue was 3.285 billion RMB, a decrease of 1.9% year-on-year, while net profit fell by 15.2% to 329 million RMB, marking the first decline in both metrics in three years [5][6]. - The company's dynamic price-to-earnings ratio was 51.95 at IPO, significantly higher than competitors, indicating a disconnect between performance and valuation [6]. Business Model and Expansion - "沪上阿姨" relies heavily on a franchise model, with 99.7% of its 9,176 stores being franchises, leading to a high closure rate of 12.7% in 2024 [6][8]. - The franchise-related revenue increased from 94.3% of total revenue in 2022 to 96.5% in 2024, indicating a growing dependency on this model [6][7]. - Despite a significant increase in store count, the average store performance has declined, with average GMV dropping from 1.5 million RMB in 2022 to 1.37 million RMB in 2024 [7][14]. Market Position and Competition - "沪上阿姨" operates in a highly competitive mid-range tea beverage market, facing pressure from both low-cost competitors like "蜜雪冰城" (Mixue Bingcheng) and premium brands like "奈雪的茶" (Naixue Tea) [11][12]. - The company’s market share was 8.9% as of the end of 2023, ranking third in terms of store count but fourth in GMV [12]. - The average GMV per order has decreased, reflecting increased price sensitivity among consumers [12][13]. Operational Challenges - The company has faced high closure rates among franchises, with significant operational inefficiencies due to a dispersed store layout, leading to increased logistics costs [8][9][15]. - Food safety issues have also plagued the brand, with multiple incidents leading to regulatory scrutiny [9][10]. - The brand's frequent changes in positioning and marketing strategies have resulted in consumer confusion and a diluted brand image [18]. Strategic Initiatives - To combat competition, "沪上阿姨" has launched multiple sub-brands, including "沪咖" (Hukafe) and "轻享版" (Light Enjoy), but these efforts have not yet yielded significant results [13][14]. - The company aims to optimize its supply chain and focus on regional markets rather than nationwide expansion to improve efficiency and profitability [19].
田野股份:招股说明书(注册稿)
2023-01-04 10:42
证券简称: 田野股份 证券代码: 832023 田野创新股份有限公司 注册地址:广西壮族自治区桂林市辅星路 13 号 1-1-1 中国证监会和北京证券交易所对本次发行所作的任何决定或意见,均不表明其对 注册申请文件及所披露信息的真实性、准确性、完整性作出保证,也不表明其对发行 人的盈利能力、投资价值或者对投资者的收益作出实质性判断或者保证。任何与之相 反的声明均属虚假不实陈述。 广西壮族自治区北海市合浦县工业园区创业大道 田野创新股份有限公司招股说明书(注册稿) 本公司的发行申请尚未经中国证监会注册。本招股说明书申报稿不具有据以发行 股票的法律效力,投资者应当以正式公告的招股说明书全文作为投资决定的依据。 本次股票发行后拟在北京证券交易所上市,该市场具有较高的投资风险。北京证 券交易所主要服务创新型中小企业,上市公司具有经营风险高、业绩不稳定、退市风 险高等特点,投资者面临较大的市场风险。投资者应充分了解北京证券交易所市场的 投资风险及本公司所披露的风险因素,审慎作出投资决定。 国海证券股份有限公司 根据《证券法》的规定,股票依法发行后,发行人经营与收益的变化,由发行人 自行负责;投资者自主判断发行人的投资价 ...