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“金融有为”地方纵横谈丨以要素证券化为核心的金融服务新要素模式
申万宏源研究· 2025-12-04 08:14
Core Viewpoint - The article emphasizes the need for local governments to develop new financial models that support new factors of production, focusing on value formation, capital support, and ecological collaboration to foster innovative productivity and drive economic growth during the "14th Five-Year Plan" period [1][2]. Group 1: Financial Model for New Factors - Local governments should create financial models that serve new factors of production, focusing on financialization, monetization, and securitization to enhance financial services for these new factors [3]. - The financialization of factors is crucial for discovering their prices and enhancing their value, which is essential for financing new factor enterprises [3]. - Local governments are encouraged to explore financialization paths that align with local characteristics, including promoting data factor marketization and establishing data trading platforms [3]. Group 2: Capital Introduction for New Factor Enterprises - There is a need to attract "patient capital" for the high-quality development of new factor enterprises, which often face challenges in obtaining credit due to long R&D cycles and unclear business models [4]. - Local governments should build a capital supply system that includes specialized fund aggregation platforms to improve the efficiency of capital and project matching [4]. - A comprehensive venture capital service system should be established to support project selection, due diligence, and talent introduction, creating an ecosystem for capital and innovation [4]. Group 3: Dual Empowerment of Financial Services and Industry Development - Financial services should be integrated with industry development to create a dual empowerment effect, where digital technology enhances financial capabilities and financial capital accelerates the development of digital industries [5]. - Local governments are urged to promote the deep integration of financial elements with digital industry systems, encouraging collaboration among leading enterprises, platform companies, and financial institutions [5]. - Financial institutions should develop financial products tailored to the characteristics of the digital industry, such as supply chain finance and algorithm-driven credit assessments [5]. Group 4: Case Study of Hangzhou - Hangzhou has innovatively explored a comprehensive financial service model that integrates industry, data, and finance to support the growth of new industries and technologies [6]. - The city has established a data trading center and is implementing regulations to facilitate data assetization and securitization, becoming a pioneer in data trading legislation [6][7]. - Hangzhou's financial innovation has led to the creation of customized financial tools that replace traditional collateral with new factors like talent and intellectual property, effectively supporting the digital economy [8].
企业营销的本质:做合适的事情,回归事务的本质,站在用户的角度用心去做。
Sou Hu Cai Jing· 2025-06-02 09:48
Group 1 - The essence of marketing is to understand consumers and their needs, rather than projecting one's own preferences onto them [1] - Effective product design should focus on the consumer's understanding and usage, rather than aesthetic preferences that may not align with consumer behavior [1] - Communication with consumers and continuous validation of assumptions are crucial for understanding market demands [1] Group 2 - New products must incorporate innovative elements to remain competitive, which can be achieved through technology or by adapting to societal and economic changes [2] - Consumer preferences may not always align with their actual choices, highlighting the importance of understanding the context and subconscious influences on decision-making [2] - The transformation of business logic behind products can lead to entirely new market entities, even if the consumer-facing experience remains similar [2]