产品思维

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打通“部门墙”,车企“产品CEO”上位
Zhong Guo Qi Che Bao Wang· 2025-06-16 01:23
AS WA e and t a L 9 5 W FXTRA LOAD y LED 0 26 46 75 8 re 0 r - Andress ing and the 47 0 11 0 C SWE T TURE CTS & TS POSTAT 6 . 随着汽车产业经历百年未有之大变局,"产品CEO"的涌现揭示了颠覆性变革的浪潮。无论是"产品CEO"还是"产品线CEO",显而易见的是,汽车制造商开始 更加重视产品思维,这反映了他们迫切希望打破旧有束缚,重组体制,以加强产品与市场以及生产与管理之间的紧密联系。 随着汽车步入新能源时代,从产品逻辑、定义、生产制造到营销,每一个环节都经历了翻天覆地的变革。最初,汽车被定义为由动力驱动的、具有四个或更 多车轮的非轨道承载车辆,主要功能是作为载人或载货的运输工具。但在智能网联汽车时代,汽车的属性发生了"质的变化"。它不再仅仅是代步工具,而是 变成了"第三生活空间",智能座舱、智能辅助驾驶和智能底盘的集成,为车辆赋予了更多智能化的特性,汽车逐渐从单一的工业制品转变为线控电动、5G 联网的高科技产品。同时,随着越来越多的互联网人才涌入汽车行业,汽车产品的宣传和市场营销也正逐渐 ...
碧生源赵一弘:更健康更年轻,传统茶产业加速进入健康新赛道
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-10 02:41
Industry Overview - The establishment of the Tea Industry and Health Branch of the China Health Care Association marks a significant milestone in the integration of the tea industry with health, providing a professional platform for development [1] - The tea industry is transitioning from a traditional beverage to a health solution, aligning with modern health concepts and appealing to younger consumers [1] Health Benefits of Tea - Tea has been recognized for its health benefits, containing natural components such as polyphenols and proteins that support its health properties [2] - Research indicates that tea polyphenols possess strong antioxidant capabilities and can prevent and inhibit various organ tumors [2] Innovative Applications - The combination of traditional Chinese medicine and tea has led to the development of new health solutions, such as herbal teas designed for specific health conditions [3] - Over 110 types of medicinal herbs have been identified for innovative "herb + tea" combinations, expanding the health tea category [3] Cultural and Emotional Value - The cultural aspects of tea, including its ritualistic preparation and consumption, contribute to its therapeutic value, aligning with modern consumers' desire for emotional well-being [3] Company Strategy - The company Bi Sheng Yuan has evolved from a "functional tea" provider to a "health management expert," adapting to consumer demands for comprehensive health solutions [4] - Bi Sheng Yuan has developed a full product matrix covering health foods, regular foods, and pharmaceuticals, catering to diverse consumer needs [5] Marketing and Distribution - The company has embraced multi-channel marketing strategies, leveraging both traditional retail and e-commerce platforms to reach a broader audience [6] - Bi Sheng Yuan has initiated a partnership model to enhance its marketing system, fostering sustainable growth [6] Future Opportunities - The tea industry is poised for unprecedented growth, driven by consumer demand for health and national trends, supported by favorable policies and technological advancements [7] - Bi Sheng Yuan aims to modernize the traditional tea industry through brand upgrades, product innovation, and marketing transformations, exploring new pathways for health and youthfulness [7]
“产品”革命+用户革命:华帝如何重塑厨电价值战?
Xin Lang Cai Jing· 2025-04-29 09:21
2008年北京奥运会时,华帝曾是燃气具独家供应商,足以见其在厨电行业的影响力。华帝聚能灶、鸳鸯 灶等产品畅销多年;其自主研发的新一代聚能燃烧技术,热效率已提高到84%,远超行业水平,一氧化 碳、氮氧化合物的排放量也远低于国家标准。 产品力也直接反映在了其市场表现上。根据最新财报,2024年,华帝营业收入约为63.72亿元,同比增 长2.23%;归母净利润4.85亿元,同比增长8.39%。 而出色的营收表现源于其深厚的研发积累,财报数据显示,华帝2024年研发支出约为2.63亿元,截至 2024年底,公司拥有4416项国家级专利技术,新增专利技术885项,位居行业前列。不久之前,天眼查 APP显示华帝股份新获得一项实用新型专利授权,专利名为"一种吸油烟机的导流结构及吸油烟机",今 年以来华帝股份新获得专利授权223个。这些专利技术为华帝的产品创新提供了坚实的基础。 转自:智通财经 在市场竞争愈发激烈的存量时代,全球厨电行业也面临着从"增量普及"转向"存量焕新"的新阶段,作为 市场中已经超过30年的资深玩家华帝股份连续多年稳居行业前三做对了什么? "产品思维"+"用户思维",华帝"反内卷"的底层逻辑 近年,综合整 ...