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腾讯总部参访 深度探营腾讯全球总部 看科技巨头如何用“产品思维”重塑未来
Sou Hu Cai Jing· 2025-10-11 06:07
"物竞天择,适者生存"是亘古不变的真理,要想在日趋激烈的社会竞争中立于不败之地,就需要打破认知边界,改变旧有观念,学习和借鉴他人的成功经 验,以取立竿见影之效。 QQ,一个时代的烙印。腾讯,一家传奇的公司。作为一家科技驱动与用户导向为主的互联网公司,从成立至今,短短24年,已经被整个世界反复探究和 研习。这背后一定有其低调且宝贵的管理机密和底层逻辑,那么,我们到底该向腾讯学习什么?其浓厚的"产品基因"?其独特的文化DNA?其敏捷迭代 的创新管理?其洞悉人性的组织升级?其战略布局发展下的红海、蓝海和星海?… … … 腾讯参观总部课程亮点 2020年以来,聚焦数字化转型浪潮中政府/企业在战略、业务、组织、技术等方面的挑战和人才培养需求,邀请腾讯成长历程中曾经的亲历者和见证者, 根据腾讯历史发展的几个关键阶段,明确腾讯在每个阶段最值得学习的篇章和内容主题,外化和输出腾讯20多年来的管理体系经验和业务增长特色打法, 隆重推出2024年《向腾讯学增长》公开课程,一起为企业管理者提供参考和借鉴。 腾讯参观总部参访交流收益 关于腾讯公司 腾讯公司成立于1998年,是目前中国市值最高、用户最多的互联网公司。腾讯一直秉承科技向 ...
不会被AI淘汰的,是有产品思维的人
虎嗅APP· 2025-09-01 13:53
Core Viewpoint - The article discusses the transformative impact of AI on the job market, particularly in the tech industry, highlighting the shift in roles and the emergence of new skill sets required for future employment. Group 1: AI's Impact on Employment - The role of software engineers is diminishing as AI tools like vibe coding allow non-programmers to create software without coding skills [9][11][12] - AI can replace junior software engineers, leading to a significant change in the job landscape for new graduates [11][17] - The demand for top-tier AI experts is increasing, while traditional programming roles are being automated [16][21] Group 2: Skills for the Future - There is a growing need for individuals with product thinking who can effectively communicate with AI to develop products [12][13] - New roles termed "builders" are emerging, requiring a combination of product design, AI collaboration, and business acumen [21][22] - Soft skills, such as interpersonal communication and understanding market needs, are becoming increasingly valuable in the AI era [30][41] Group 3: Economic and Social Implications - The article suggests that AI will lead to greater wealth disparity, with top technical experts and hybrid talent becoming more sought after [25][26] - A potential future scenario is proposed where AI handles most productive work, leading to a reevaluation of wealth distribution [27][29] - The traditional notion of work may change, with fewer people needing to engage in conventional jobs as AI takes over repetitive tasks [28][29] Group 4: Education and Personal Development - The article emphasizes the importance of adapting educational philosophies to focus on soft skills and emotional intelligence for children [51][54] - Parents are encouraged to foster curiosity and a love for learning in their children, rather than strictly adhering to traditional educational methods [57][62] - The future workforce will require individuals who can navigate and lead in a society increasingly influenced by AI [56][60] Group 5: Entrepreneurial Opportunities - AI is creating new business opportunities by optimizing traditional processes, such as recruitment, through automation [66][70] - Successful AI projects often focus on replacing inefficient manual tasks with automated solutions [69][70] - Entrepreneurs are advised to seek out pain points in existing workflows that AI can address, presenting significant opportunities for innovation [70][71]
不会被AI淘汰的,是有产品思维的人
Hu Xiu· 2025-08-31 12:19
Core Insights - The conversation highlights the transformative impact of AI on the job market, particularly in programming roles, and emphasizes the need for individuals to adapt by developing product thinking and soft skills [2][3][4]. Group 1: AI's Impact on Employment - AI is reshaping the employment landscape, with traditional programming roles being increasingly replaced by AI-driven solutions like vibe coding, which allows non-programmers to create software [7][9][10]. - The demand for software engineers is polarizing, with top AI experts becoming more valuable while entry-level positions are diminishing, leading graduates from prestigious institutions to seek unpaid internships for experience [23][24][25]. - The trend of companies preferring AI over training new employees is growing, particularly in the context of economic downturns and layoffs in large firms [25][27][28]. Group 2: Skills for the Future - The future job market will favor individuals with a combination of technical and soft skills, termed "builders," who can design products and collaborate effectively with AI [33][35]. - The traditional notion of "working for a living" may be challenged as AI takes over repetitive tasks, allowing humans to focus on more meaningful pursuits [38][40]. - The importance of personal branding and unique human experiences is emphasized, as these qualities cannot be replicated by AI [55][56]. Group 3: Education and Development - The educational approach should shift towards fostering soft skills, emotional intelligence, and adaptability, rather than solely technical skills [76][78]. - Parents are encouraged to prioritize their own development to create a supportive environment for their children, focusing on cultural literacy and social skills [84][88]. - The integration of AI tools in education can enhance creativity and curiosity in children, preparing them for a future where AI plays a significant role [101][104]. Group 4: Entrepreneurial Opportunities - There are significant opportunities for startups to leverage AI in traditional sectors, such as recruitment, by automating processes that were previously labor-intensive [106][110]. - Successful AI projects often focus on simplifying and optimizing existing workflows, making previously unfeasible business models viable [116][118]. - Entrepreneurs are advised to seek out pain points in current processes where AI can provide efficiency and cost savings, identifying lucrative opportunities for innovation [119].
聊聊项目团队中管理者如何树立威信
Sou Hu Cai Jing· 2025-08-08 02:19
Core Insights - Establishing credibility in the internet industry relies on "professional credibility" and "team influence" due to its results-oriented nature [1] - Traditional authoritative management is ineffective in fast-paced internet teams, where credibility stems from the ability to solve problems others cannot [1] Group 1: Strategies for Building Credibility - New testing managers should focus on three key areas: using data to communicate (e.g., showing historical defect distribution), addressing team pain points (e.g., optimizing CI pipeline duration), and personally participating in key module testing [3] - Quantifying quality risks with data (e.g., "payment interface response delay P99 > 2s could lead to a 15% loss in order conversion during promotions") helps teams recognize unseen risks [4] - Providing actionable solutions alongside problem identification (e.g., "suggest using traffic recording playback to complete payment link automation, expected to reduce 50% regression manpower") is crucial [4] Group 2: Enhancing Team Collaboration - Creating visible value for testing engineers by allowing them to present automation tool results in cross-department meetings [5] - Applying engineering methods to improve efficiency, such as developing tools for test data generation and establishing knowledge bases for recurring issues [6] - Adapting communication to agile rhythms, like using daily stand-ups to highlight key risks and replacing lengthy reports with visual dashboards [6] Group 3: Fostering a Quality Culture - Initiating monthly "Best Quality Guardian" awards voted by product and operations teams promotes a culture of quality [8] - Setting up a "quality red-black list" in the office to publicly display key indicator improvements encourages accountability [8] - Emphasizing the importance of transforming business requirements into testable solutions rather than merely relaying them [8] Group 4: Indicators of Credibility - Trust capital accumulation can be verified through signals such as developers seeking input from the testing team during technical reviews [10] - Allocating time for risk assessment in scheduling meetings indicates the value placed on testing insights [10] - The mantra "Credibility = Professional Depth × Collaborative Warmth × Output Effectiveness" encapsulates the essence of sustainable leadership in fast-paced environments [10]
打通“部门墙”,车企“产品CEO”上位
Core Viewpoint - Changan Automobile's recent appointment of two "Product CEOs" for its brands Inception and Genesis signifies a strategic shift towards integrating product management with marketing, aiming to enhance market competitiveness and sales [3][4][5] Group 1: Company Strategy - The new Product CEOs, Di Zhirui and Yuan Zhixiong, both from the marketing department, will report directly to the executive vice president, Ye Pei, indicating a focus on aligning product decisions with user needs [4][5] - This restructuring aims to eliminate departmental barriers and promote efficient resource utilization and collaboration, thereby improving overall operational efficiency [4][6] - The move reflects a broader trend in the automotive industry, where companies are increasingly prioritizing product-centric thinking to adapt to market changes [5][6] Group 2: Industry Trends - The emergence of "Product CEOs" highlights a significant transformation in the automotive sector, as manufacturers shift from an engineering-driven approach to one that emphasizes user-centric product design [6][7] - As the industry transitions to electric and smart vehicles, the definition of automobiles is evolving from mere transportation tools to "third living spaces," integrating advanced technologies [6][7] - The competitive landscape is changing, with user demand now driving product design, necessitating a more integrated approach to product planning and marketing [7][8] Group 3: Future Implications - Changan's initiative is seen as a precursor to a larger industry consolidation, where over 300 electric vehicle brands in China may need to collaborate and integrate to survive [7][8] - The ultimate goal of these changes is to create a user-centered service ecosystem, moving from traditional manufacturing to a focus on user service [7][8] - The success of this transformation will depend on the ability to translate market insights into product development and ensure that manufacturing aligns with user experience standards [8]
企业营销的本质:做合适的事情,回归事务的本质,站在用户的角度用心去做。
Sou Hu Cai Jing· 2025-06-02 09:48
Group 1 - The essence of marketing is to understand consumers and their needs, rather than projecting one's own preferences onto them [1] - Effective product design should focus on the consumer's understanding and usage, rather than aesthetic preferences that may not align with consumer behavior [1] - Communication with consumers and continuous validation of assumptions are crucial for understanding market demands [1] Group 2 - New products must incorporate innovative elements to remain competitive, which can be achieved through technology or by adapting to societal and economic changes [2] - Consumer preferences may not always align with their actual choices, highlighting the importance of understanding the context and subconscious influences on decision-making [2] - The transformation of business logic behind products can lead to entirely new market entities, even if the consumer-facing experience remains similar [2]
“产品”革命+用户革命:华帝如何重塑厨电价值战?
Xin Lang Cai Jing· 2025-04-29 09:21
Core Viewpoint - The global kitchen appliance industry is transitioning from "incremental popularization" to "stock renewal," with Vatti Holdings maintaining a strong position in the market through a focus on product and user-centric strategies [1][3]. Group 1: Company Performance - Vatti Holdings reported a revenue of approximately 6.372 billion yuan in 2024, representing a year-on-year growth of 2.23%, while the net profit attributable to shareholders was 485 million yuan, up 8.39% year-on-year [1]. - The company's R&D expenditure for 2024 was about 263 million yuan, with a total of 4,416 national-level patents, including 885 new patents, positioning it among the industry leaders [2]. Group 2: Product Innovation - Vatti's new generation of energy-efficient cooking technology has achieved a thermal efficiency of 84%, significantly exceeding industry standards, with emissions of carbon monoxide and nitrogen oxides well below national standards [1]. - The company has launched the "Net White Series" products, which combine aesthetic design with innovative cleaning technology, reflecting a vision for kitchen appliances that go beyond functional value to include emotional value [4]. Group 3: Market Strategy - In 2024, Vatti's online sales channel generated 2.059 billion yuan, accounting for 32.32% of total revenue, driven by efforts in e-commerce platforms and new consumption methods like live streaming [5]. - The company has positioned itself as a leader in the high-end kitchen appliance market, focusing on user needs and technological innovation to drive product upgrades and brand evolution [3].
闲鱼竟然卖到 8000 块,这是疯了吧?
3 6 Ke· 2025-04-14 01:20
今天跟你们聊一个我所在兴趣领域的话题,可能有些读者会感到惊讶甚至不理解,这群人是不是疯子? 还记得我之前说过自己的一个爱好么,汽车模型收藏。 如果一款产品获得了价值之外的价格,那这款产品就具备了金融属性。 黄金、钻石、古董都是如此,包括像比特币这样的虚拟货币也有同样的属性。 那么,是什么在导致这种现象的发生? 先给你们看一款车模,这是一款 1:64 比例的保时捷 911 GT3 RS 模型,材质是树脂的,大小也就五六厘米,不到一个巴掌大。 这款车模卖多少钱呢? 人民币 498 元,并且全球限量 299 台,发售地区包括国内和海外。 你可能会说,疯了吧,一个小车玩具竟然卖这么贵,难道真的有人买吗? 别急,不仅有人买,而且是完全抢不到的情况。 如果你有幸原价买到了,转手就可以翻几倍卖出去,而且依然是一堆人抢着要。 这次总共发布了 4 个颜色,除了上面那台蓝色之外,还有以下三种配色,均价都在 500 多。 如果按照原价来算,这四台车打包的价格也就两千多。 但是,你猜闲鱼上的拍卖价现在到了多少? 就目前还未成交的最高出价来看,已经被叫到了 8000。你没看错,就是人民币 8000 块。 光看这投资回报率,妥妥强过大多 ...