【品橙旅游】元始更新，各路大神纷纷启动"预测"模式。 基于2025年的种种变化，2026年不确定性增加，人们试图用过去的数据与经验开启一场测算。乐观主义者认为，机会往往孕育 在危机之中，不确定性带来更大发展空间，而悲观主义者则从旅游脆弱性中看到灰色的未来。 好消息是，可以确定的是大多数人对于市场持"谨慎乐观"的态度，坏消息是，想要抓住"确定性"的浮木并未出现，更为重要的 是，以往的政策与经验能否成为预测的工具？ ©即梦AI 2026文旅、酒店市场会好吗？ 我们先来看看一些主流的观点：转型，从"规模扩张"向"价值深耕"的根本性转型；融合，通过"文旅+百业"融合扩大优质供给、 优化消费场景；技术，前沿科技如人工智能、大数据与沉浸式交互技术正重塑文旅体验与运营模式；传播，产品需通过沉浸式 设计（如非遗体验、主题IP）提升参与感与口碑传播。 老君山相关负责人张鹏远在"鹏远说文旅"公众号上列举了21条新趋势，指出今年虽然"政策积极向好"，但由于"消费趋向低迷"， 景区呈现"两极分化"的现象，在细分领域（如户外、儿童游乐等方面）会产生新的头部企业，抖音与小红书的话语权将更强 势，旅游企业可关注。此外，他对于低空经济、银发 ...

Core Viewpoint - The article highlights the successful entrepreneurial journey of Wang Hai, who capitalized on the geographical advantages of Hunchun to establish a thriving business in the king crab trade, attracting both tourists and local entrepreneurs [1][2]. Group 1: Business Overview - Wang Hai returned to his hometown of Hunchun seven years ago to explore entrepreneurial opportunities, leveraging the area's unique geographical position [1][3]. - Hunchun is the largest distribution center for king crabs in China, with over 1.5 million king crabs imported annually through its port, accounting for 80% of the national market share [4]. - The king crab exhibition hall operated by Wang Hai has attracted over 500,000 visitors in less than two years, generating retail sales exceeding 10 million yuan [4][10]. Group 2: Logistics and Operations - Wang Hai utilizes various logistics methods to transport fresh king crabs from Russia to different parts of China, benefiting from the proximity of Hunchun to Russian ports [5]. - The port has been designated for the import of fresh seafood, which has streamlined customs processes and reduced transportation times for seafood businesses [5]. - The handling of king crabs requires careful attention to temperature and oxygen levels during transportation to maintain freshness [5]. Group 3: Market Dynamics - The king crab market experiences significant price fluctuations, influenced by the fishing schedules of Russian vessels, necessitating timely communication with clients [6]. - Local entrepreneurs, primarily from the post-80s and post-90s generations, are innovating in the seafood market by utilizing live streaming and creative dishes to attract customers [9]. Group 4: Tourism and Cultural Promotion - The seafood street in Hunchun, featuring over 20 shops, has become a popular destination for tourists seeking to enjoy king crab dishes [7][8]. - The local tourism boom has led to increased foot traffic in seafood restaurants, with some establishments reporting significant daily revenues during peak holiday periods [9]. - Wang Hai aims to promote king crab culture nationwide through creative products and collaborations with other businesses [12].