杨越明提到，城市文化资源与文化IP之间存在明显差距。在推动中华优秀传统文化创造性转化的过程 中，我们常强调资源本身的特殊性，但更关键的是要贴合当下人的生活方式与接受心理。只有将"文化 资源"与"当代生活方式"连接起来，才能真正实现从"资源"到"IP"的转化。 9月22日，"秋意盎然·津彩斑斓"天津文旅推广活动在北京王府井工美大厦"予寻京喜"非遗空间启幕。活 动以"津味非遗、消费焕新"为主线，精心打造"津彩斑斓"非遗特展、"非遗+"京津文旅对话论坛、沉浸 式快闪市集及政企对接会四大板块。 金鹏认为，非遗与旅游文创产品的结合已进入新阶段：一方面，市场日益繁荣；另一方面，涌现出大量 代表性产品。天津拥有众多全国乃至全球知名的非遗技艺，在传承这些"老技艺"的基础上，需重点突 出"情绪价值"。 于波表示，"传承是最好的保护"，并非传统意义上的"原样保留"，而是"活态化传承"。文化传承要做好 以下几点：融入生活、借力科技、文化活化、对接产业，保护非遗不能只靠"保护"本身，市场是检验保 护成效的关键——如果产品没有市场价值，所谓的"保护"就谈不上成功。 作为活动亮点的"非遗+"京津文旅对话论坛，以"文旅商融合背景下，城市文 ...

Employment Situation - The average urban survey unemployment rate in China for the first half of the year is 5.2%, a decrease of 0.1 percentage points from the first quarter, indicating overall stability in the employment situation [1] - Various local policies have been implemented to strengthen characteristic industries, actively expand job opportunities, and increase subsidy amounts to support employment and entrepreneurship [1] Entrepreneurship and Job Creation - In Qinhuangdao, Hebei, a food culture street established five years ago has over 300 merchants, creating thousands of related job positions, particularly attracting young entrepreneurs [3][5] - Young entrepreneurs account for approximately 15% to 20% of new merchants in the area, with many offering creative products that were not available in previous years [5] - The street sees daily foot traffic of around 50,000 people, contributing to a 30% year-on-year increase in overall sales [7] Support for Young Entrepreneurs - Policies such as rent reductions and tax incentives are in place to support young entrepreneurs, with one entrepreneur stating that they can earn back their annual rent of 60,000 yuan within a month due to high customer traffic [7] - The cultural and tourism market is thriving, providing new job opportunities for young people, with a notable increase in demand for professionals in the cultural creative industry [9] Government Initiatives - The central government has allocated 66.7 billion yuan in employment subsidy funds to support local job retention and expansion [18] - Local governments have reduced unemployment insurance rates, saving businesses 45.6 billion yuan in costs in the first quarter alone [18] - Special recruitment activities have been launched, with over 10 million job postings made available, and universities have successfully expanded job opportunities by over 4.7 million [18] Support for University Graduates - Various incentives are provided for university student entrepreneurship, including exemptions from business registration fees and subsidies for renovations [13] - A total of 567 million yuan in various entrepreneurial subsidies has been distributed this year to assist young entrepreneurs [16]

Core Viewpoint - The article highlights the successful entrepreneurial journey of Wang Hai, who capitalized on the geographical advantages of Hunchun to establish a thriving business in the king crab trade, attracting both tourists and local entrepreneurs [1][2]. Group 1: Business Overview - Wang Hai returned to his hometown of Hunchun seven years ago to explore entrepreneurial opportunities, leveraging the area's unique geographical position [1][3]. - Hunchun is the largest distribution center for king crabs in China, with over 1.5 million king crabs imported annually through its port, accounting for 80% of the national market share [4]. - The king crab exhibition hall operated by Wang Hai has attracted over 500,000 visitors in less than two years, generating retail sales exceeding 10 million yuan [4][10]. Group 2: Logistics and Operations - Wang Hai utilizes various logistics methods to transport fresh king crabs from Russia to different parts of China, benefiting from the proximity of Hunchun to Russian ports [5]. - The port has been designated for the import of fresh seafood, which has streamlined customs processes and reduced transportation times for seafood businesses [5]. - The handling of king crabs requires careful attention to temperature and oxygen levels during transportation to maintain freshness [5]. Group 3: Market Dynamics - The king crab market experiences significant price fluctuations, influenced by the fishing schedules of Russian vessels, necessitating timely communication with clients [6]. - Local entrepreneurs, primarily from the post-80s and post-90s generations, are innovating in the seafood market by utilizing live streaming and creative dishes to attract customers [9]. Group 4: Tourism and Cultural Promotion - The seafood street in Hunchun, featuring over 20 shops, has become a popular destination for tourists seeking to enjoy king crab dishes [7][8]. - The local tourism boom has led to increased foot traffic in seafood restaurants, with some establishments reporting significant daily revenues during peak holiday periods [9]. - Wang Hai aims to promote king crab culture nationwide through creative products and collaborations with other businesses [12].