26年1月海南客流及离岛免税销售更新 美兰机场（1.1-1.31，春节错位） 1）旅客吞吐量274.6万人次，同比-5.4%；航班起降架次1.9万架次，同比-7.2%。 全月同比增速放缓主要受去年同期包含春节假期错位影响（25年春节假期为1月28-2月4日共8天）。 2）2025年累计旅客吞吐量2685.1万人次，同比-6.4%；累计起降架次18.4万架次，同比-0.5%。 凤凰机场（1.1-1.31，春节错位） 1）旅客吞吐量244.8万人次，同比-1.0%；航班起降架次1.4万架次，同比+1.7%。 2）2025年累计旅客吞吐量2268.6万人次，同比+5.9%；起降架次13.8万架次，同比+5.4%。 # 春节临近三亚酒店涨价趋势已现 春节前第二/三/四周（25.12.29~26.1.25）三亚酒店每晚均价——五星级同比+20%/+8%/+16%，四星级同比 +9%/+6%/-3%，三星级同比+23%/+22%/+20%，三星级以下同比+57%/+29%/+32%。 # 验证旅游景气向上趋势 # 中免销售额： 26年1月预计中免各店铺销售额约50亿元，同比+10%左右，折扣力度82折左右。 2）2025 ...

Investment Rating - The industry investment rating is maintained as "Increase" [5] Core Viewpoints - The domestic tourism market shows a steady recovery with significant growth in various segments, including local travel, cultural heritage experiences, and family-oriented trips [3][4] - The overall consumer market is experiencing stable growth, with notable increases in sales across various retail sectors during the Dragon Boat Festival [4] - The tourism sector remains vibrant, with a marked increase in inbound tourism orders and significant growth in ticket sales for attractions [3][4] Summary by Sections Travel Data - During the Dragon Boat Festival, 119 million domestic trips were made, a year-on-year increase of 5.7%, and a 26.7% increase compared to 2019 [1] - Total domestic tourism expenditure reached 42.73 billion yuan, up 5.9% year-on-year, and 8.6% compared to 2019 [1] Hotel and Accommodation - High-star hotels in county areas saw a 73% increase in one-stop package bookings, with family-oriented bookings making up 33% [2] - The demand for high-end hotels and boutique accommodations has risen significantly during the holiday [3] Local and Cultural Tourism - Local and surrounding travel accounted for 64% of trips during the holiday, with a notable increase in demand for high-end hotels and vacation rentals [3] - Cultural heritage experiences related to the Dragon Boat Festival saw a 2.5 times increase in search volume for related keywords [3] Consumer Market Performance - Key retail sectors in Beijing achieved sales of 4.18 billion yuan during the holiday, a 1.6% increase year-on-year [4] - The restaurant sector in Beijing experienced nearly a 10% growth in consumption during the holiday [4] Inbound Tourism - A total of 5.907 million people crossed borders during the holiday, marking a 2.7% increase year-on-year [3] - Inbound tourism orders saw a nearly 90% increase compared to the previous year [3]