海陆空全领域实力，构筑硬核守护力 作为全领域豪华越野SUV，纵横G700"守护守护者"，精准护航藏羚羊迁徙，传递生态守护的力量。更具里程碑意义的是，纵横G700正式入列可可西里巡 山队，标志着中国生态守护，正式迈入中国品牌主导的全新阶段。 日前，纵横G700成为新华社"守护可可西里"特别策划行动唯一专用车，以硬核实力切实践行"中国车守护中国净土"的使命担当，为坚守高原的生态卫士筑 牢坚不可摧的生命防线。纵横G700打破传统叙事下"越野征服自然"的固有认知，以"守护"为精神内核，重塑豪华越野价值标准。 伴随中国与迪拜同步上市的强劲势头，纵横G700首月便交出全球订单 22372台的亮眼答卷，其中航行版订单527台。这组数据充分证明，纵横G700打造 的"全领域越野性能+奢享生态+极致守护"的豪华价值，正在吸引全球用户用真金白银投票。 深入无人区守护藏羚羊，纵横G700将硬核品质转化为对用户、对自然、对生命的坚实守护。它不仅重新定义了中国品牌在豪华越野领域的价值高度，更 以实际行动践行中国品牌的社会担当，让"守护"取代"征服"，打造豪华越野新坐标。 纵横不止抵达远方，更以守护圈粉全球 纵横品牌坚信，越野的责任，绝 ...

Core Viewpoint - The article discusses the evolving definition of luxury in the automotive industry, highlighting how different brands interpret luxury based on their history, technology, and user understanding. It emphasizes a shift from static ownership to dynamic experiences and emotional connections [4][20]. Group 1: Redefining Luxury - Different automotive brands define luxury in various ways, with ultra-luxury brands focusing on time, craftsmanship, and scarcity, while German luxury brands emphasize performance and technology. New entrants challenge these definitions by prioritizing user experience and emotional connections [4][5]. - The concept of luxury is transitioning from material possession to experiential value, focusing on what possibilities and experiences a vehicle can offer [4]. Group 2: Zongheng G700 - Zongheng G700 is positioned as a new benchmark for luxury off-road SUVs, emphasizing "all-terrain conquest capability" and "ultimate experience" as its core luxury attributes [5][10]. - The G700 was rigorously tested in extreme conditions, including the Hellish Rally, proving its capabilities and integrating racing data into its production model [9][10]. Group 3: Comprehensive Off-Road Ecosystem - Zongheng G700 aims to elevate off-roading into a lifestyle, offering a comprehensive ecosystem that includes the Zongheng Off-Road Academy, service stations, and various off-road routes across China [12][14]. - The academy addresses key pain points in the high-end off-road market by providing training and building community among users, enhancing their confidence and skills [14][15]. Group 4: Global Market Performance - The G700 has received strong market acceptance, with over 20,000 orders since its domestic launch on October 19, indicating a preference for high-end models and customization options [17]. - The G700 is set to launch globally in Dubai, a significant market for luxury vehicles, showcasing its advanced technology and performance capabilities [19]. Group 5: Strategic Positioning - Zongheng G700 represents a shift in the perception of Chinese automotive brands from low-cost alternatives to serious contenders in the luxury market, supported by a robust export strategy and a growing global user base [19][20]. - The brand's approach combines Eastern wisdom with global perspectives, aiming to redefine luxury standards in the automotive industry [20].

Core Viewpoint - The global launch of the Zongheng G700 in Dubai marks the entry of the Zongheng brand into the luxury off-road SUV market, showcasing innovative technology and Chinese strength in the global luxury off-road segment [1][8] Group 1: Product Features - The G700 is built on classic off-road genes, featuring innovative design and top-tier technology, with a total power output of 665 kW from its Kunpeng super hybrid CDM-O system, redefining traditional off-road performance [3] - The vehicle offers a spacious six-seat layout with a 2870 mm wheelbase, including airline-grade seats with 145° adjustment, eight-point massage, and three levels of ventilation and heating for enhanced comfort during long journeys [3] - The G700 is equipped with a four-screen interactive system powered by the Qualcomm Snapdragon 8255 chip, providing a seamless smart experience for all passengers [3] Group 2: Off-Road Capabilities - The G700 features an ADAS visual system for real-time road condition awareness, along with a unique 14+X intelligent off-road mode (XWD² super all-terrain control system) and automatic cross-axle function, enabling drivers to confidently navigate complex terrains [5] - The vehicle is designed for outdoor enthusiasts, offering a 6.6 kW external power supply function that can power devices like coffee machines and projectors, enhancing outdoor leisure experiences [5] Group 3: Technological Foundation - The G700 is based on the GAIA all-terrain intelligent architecture, which has been validated through real-world challenges, including a successful crossing of the Yangtze River, expanding amphibious travel possibilities [6] - The GAIA architecture also supports the Tianxun technology, which integrates drone interaction for a unique travel perspective and experience [6]

Core Insights - The Chinese automotive industry has achieved significant breakthroughs through continuous technological innovation and substantial R&D investments, with Chery Group leading the way by investing over 100 billion yuan in R&D [1] - The launch of the Zongheng G700, positioned as a luxury off-road SUV, aims to redefine the luxury off-road market and compete directly with models like Tank 500 and Leopard 8 [1][13] Off-Road Capabilities - The Zongheng G700 features advanced off-road configurations, including three locking differentials and a ground clearance of up to 320mm, significantly outperforming competitors like Tank 500 [3] - It is designed to handle extreme conditions with a water fording capability of 970mm, surpassing the Tank 500's 800mm and Leopard 8's 890mm, and is the only model among them with amphibious attributes [5][6] Luxury Experience - The interior design of the Zongheng G700 is inspired by Eastern aesthetics, featuring high-quality Nappa leather seats with extensive comfort features, including massage and heating functions [7] - The vehicle is equipped with a sophisticated "four-screen" setup, providing a premium multimedia experience, and a high-end audio system with 18 speakers, offering superior sound quality compared to competitors [9] Warranty and Brand Strength - Chery Group boasts 28 years of technological accumulation and a strong luxury gene from its collaboration with Jaguar Land Rover, providing a lifetime warranty for the Zongheng G700, which reflects confidence in product quality [11] - This warranty contrasts with the 5-year or 150,000 km warranty for Tank 500 and 6-year or 150,000 km for Leopard 8, emphasizing Chery's commitment to customer satisfaction [11] Market Positioning - The Zongheng G700 represents a new benchmark for luxury off-road vehicles in China, showcasing the industry's transition from scale to technology leadership, and aims to establish a strong presence in the global luxury off-road market [13]

Group 1 - Chery showcased 31 models across four brands at the 2025 Chengdu International Auto Show, including the pre-sale of the Fengyun X3L priced between 129,900 to 169,900 yuan, featuring a pure electric range of 215 km and a comprehensive range exceeding 1200 km [1][3] - The Jietu brand introduced the Jietu Shanhai L7 PLUS, equipped with a 1.5TGDI hybrid engine, offering a pure electric range of 220 km and a comprehensive range of 1700 km, focusing on the "Travel+" niche market [1] - The Jietu Zongheng brand targets the luxury off-road segment with the launch of the Zongheng G700, featuring the Kunpeng Super Hybrid CDM-O and three locking differentials to enhance off-road capabilities, with an expected price range of 400,000 to 500,000 yuan [1] Group 2 - Chery submitted a new listing application to the Hong Kong Stock Exchange on August 29, after a previous application expired due to a lack of hearing within six months [3] - The China Securities Regulatory Commission approved Chery's plan for overseas issuance and the full circulation of unlisted domestic shares, allowing the issuance of up to 699 million overseas ordinary shares for listing on the Hong Kong Stock Exchange [3] - A source close to Chery indicated that the IPO process is progressing smoothly, with the recent approval marking a significant step forward [3]