新汽车生态合作，报名中国版CES！ 撰文 | 吴 静 编辑 | 黄 大 路 设计 | 甄 尤 美 到底什么是豪华？ 不同的汽车品牌基于其历史、技术和用户理解，给出了差异巨大的答案。 超豪华品牌 的 豪华感来源于时间沉淀、手工 定制 和绝对的稀缺性 ； 德系豪华 定义了一个世纪以来的主流豪华标准 —— 更强的马力、更精准的底盘、更考究的内饰工艺、更前沿的汽车科技 ； 新势力则是 从根本上挑战了传统定义。他们 定义的 豪华是由丝滑的软件体验、无忧的补能服务以及品牌与用户之间的直接、温暖的关系构成的。 他们认为的豪华，则是变成了一种暖心、智能、被认同的生活方式。 随着时代与科技不断前行， "豪华"的内涵也在被市场与产品重新定义。其核心正从静态的"拥有何物"转向动态的"实现何种可能、经历何种体验、 感知何种价值"——从外在的占有，走向内在功能、情感与体验的深度融合。 纵横品牌正是敏锐地感知到了这一风向。 纵横以核心产品 "纵横 G700 "为载体，将豪华定义为"全领域征服的能力"和 "全方位的极致体验"两个维度，从而锚定了新的豪华坐标。纵横致力 于让更多人能以合理的成本，享受到以往百万级豪车才具备的强悍性能和全场景通 ...

Core Viewpoint - The global launch of the Zongheng G700 in Dubai marks the entry of the Zongheng brand into the luxury off-road SUV market, showcasing innovative technology and Chinese strength in the global luxury off-road segment [1][8] Group 1: Product Features - The G700 is built on classic off-road genes, featuring innovative design and top-tier technology, with a total power output of 665 kW from its Kunpeng super hybrid CDM-O system, redefining traditional off-road performance [3] - The vehicle offers a spacious six-seat layout with a 2870 mm wheelbase, including airline-grade seats with 145° adjustment, eight-point massage, and three levels of ventilation and heating for enhanced comfort during long journeys [3] - The G700 is equipped with a four-screen interactive system powered by the Qualcomm Snapdragon 8255 chip, providing a seamless smart experience for all passengers [3] Group 2: Off-Road Capabilities - The G700 features an ADAS visual system for real-time road condition awareness, along with a unique 14+X intelligent off-road mode (XWD² super all-terrain control system) and automatic cross-axle function, enabling drivers to confidently navigate complex terrains [5] - The vehicle is designed for outdoor enthusiasts, offering a 6.6 kW external power supply function that can power devices like coffee machines and projectors, enhancing outdoor leisure experiences [5] Group 3: Technological Foundation - The G700 is based on the GAIA all-terrain intelligent architecture, which has been validated through real-world challenges, including a successful crossing of the Yangtze River, expanding amphibious travel possibilities [6] - The GAIA architecture also supports the Tianxun technology, which integrates drone interaction for a unique travel perspective and experience [6]

Core Insights - The Chinese automotive industry has achieved significant breakthroughs through continuous technological innovation and substantial R&D investments, with Chery Group leading the way by investing over 100 billion yuan in R&D [1] - The launch of the Zongheng G700, positioned as a luxury off-road SUV, aims to redefine the luxury off-road market and compete directly with models like Tank 500 and Leopard 8 [1][13] Off-Road Capabilities - The Zongheng G700 features advanced off-road configurations, including three locking differentials and a ground clearance of up to 320mm, significantly outperforming competitors like Tank 500 [3] - It is designed to handle extreme conditions with a water fording capability of 970mm, surpassing the Tank 500's 800mm and Leopard 8's 890mm, and is the only model among them with amphibious attributes [5][6] Luxury Experience - The interior design of the Zongheng G700 is inspired by Eastern aesthetics, featuring high-quality Nappa leather seats with extensive comfort features, including massage and heating functions [7] - The vehicle is equipped with a sophisticated "four-screen" setup, providing a premium multimedia experience, and a high-end audio system with 18 speakers, offering superior sound quality compared to competitors [9] Warranty and Brand Strength - Chery Group boasts 28 years of technological accumulation and a strong luxury gene from its collaboration with Jaguar Land Rover, providing a lifetime warranty for the Zongheng G700, which reflects confidence in product quality [11] - This warranty contrasts with the 5-year or 150,000 km warranty for Tank 500 and 6-year or 150,000 km for Leopard 8, emphasizing Chery's commitment to customer satisfaction [11] Market Positioning - The Zongheng G700 represents a new benchmark for luxury off-road vehicles in China, showcasing the industry's transition from scale to technology leadership, and aims to establish a strong presence in the global luxury off-road market [13]

Group 1 - Chery showcased 31 models across four brands at the 2025 Chengdu International Auto Show, including the pre-sale of the Fengyun X3L priced between 129,900 to 169,900 yuan, featuring a pure electric range of 215 km and a comprehensive range exceeding 1200 km [1][3] - The Jietu brand introduced the Jietu Shanhai L7 PLUS, equipped with a 1.5TGDI hybrid engine, offering a pure electric range of 220 km and a comprehensive range of 1700 km, focusing on the "Travel+" niche market [1] - The Jietu Zongheng brand targets the luxury off-road segment with the launch of the Zongheng G700, featuring the Kunpeng Super Hybrid CDM-O and three locking differentials to enhance off-road capabilities, with an expected price range of 400,000 to 500,000 yuan [1] Group 2 - Chery submitted a new listing application to the Hong Kong Stock Exchange on August 29, after a previous application expired due to a lack of hearing within six months [3] - The China Securities Regulatory Commission approved Chery's plan for overseas issuance and the full circulation of unlisted domestic shares, allowing the issuance of up to 699 million overseas ordinary shares for listing on the Hong Kong Stock Exchange [3] - A source close to Chery indicated that the IPO process is progressing smoothly, with the recent approval marking a significant step forward [3]