2026新年伊始，香港维多利亚港两岸灯火璀璨，人潮涌动。来自珠海的陈先生开启首次自驾赴港之 旅，"一脚油门到香港"在生活中变得真切可感。"这种便捷体验前所未有。"他告诉记者，已计划再次驾 车来港，深入探索更多角落。 刚刚过去的元旦假期，香港旅游市场喜迎"开门红"，消费热潮扑面而来。截至1月3日21时，元旦假期3 天内逾320万人次出入境香港，其中入境超过163万人次。这股人流既来自各类大型活动的直接拉动，更 得益于中央惠港政策持续释放的积极效应。展望全年，香港旅游市场正乘势而上，不断开拓新兴客源与 升级体验，擦亮旅游业这块"金字招牌"。 精彩活动打开跨年新体验 跨年夜当晚，由香港旅发局主办的"跨年倒数活动"首次移师中环，位于尖沙咀的香港文化中心可同步观 看直播。此外，西九文化区、启德体育园等地的跨年活动也同步开启。多点绽放的节庆格局，带动了周 边区域的消费活力。 为配合中环的倒数活动，区内酒吧及餐厅推出多项优惠。兰桂坊内一家酒吧的负责人告诉记者，跨年夜 店内订座率已达100%，营业额同比增加约50%。此外，"跨年经济"的火热也传导至酒店市场。美丽华 集团首席营运总裁陈宗彝表示，元旦期间，集团旗下两家酒店入住率 ...

Core Viewpoint - Hong Kong's tourism industry has shown significant improvement in 2023, with various government departments implementing new policies to support tourism development and promote the concept of "tourism everywhere" in Hong Kong [1] Group 1: Tourism Statistics - As of the end of August 2023, the number of visitors to Hong Kong reached approximately 33.2 million, a substantial increase of 12% compared to the same period in 2022 [1] - Mainland visitors accounted for 25.5 million, while non-mainland visitors reached 7.65 million, reflecting double-digit growth of 11% and 16% respectively [1] Group 2: Yacht and Cruise Tourism Development - The government is actively promoting yacht tourism, with plans to optimize the yacht industry infrastructure and streamline entry processes for visiting yachts [1] - The number of cruise visits to Hong Kong is expected to increase by 20% this year, reaching 188 calls, with a review of the Kai Tak Cruise Terminal's operating contract underway [2] Group 3: Muslim Tourism Initiatives - Hong Kong is focusing on developing Muslim tourism, ranking third among non-Muslim destinations in the 2025 Global Muslim Travel Index, with a nearly 40% increase in Middle Eastern visitors to 54,000 in the first eight months of 2023 [2] - The number of halal-certified restaurants has increased from approximately 100 to over 190, with a new funding program to support restaurants in obtaining halal certification [2] Group 4: Events and Cultural Tourism - The government plans to attract tourists through various cultural, sports, and festive events, including the upgraded "Hong Kong Wine and Dine Festival" and celebrations for Hong Kong Disneyland's 20th anniversary [3] - A working group established to develop tourism hotspots has identified nine unique projects, including themed gardens and industrial tourism initiatives [3] Group 5: Integration of Culture, Sports, and Tourism - The government is promoting the integration of culture and tourism, supporting local creative industries, and hosting major art events like Art Basel to attract high-end tourists [4] - The upcoming National Games and the collaboration with LIV Golf for future events are expected to enhance sports tourism in Hong Kong [5]

Core Insights - Hong Kong's tourism is experiencing significant growth, with over 28 million visitors in the first seven months of the year, representing a 12% year-on-year increase, particularly from overseas travelers from Europe, America, and Japan [1][2] Group 1: Tourism Development Initiatives - The Hong Kong government is actively promoting the "tourism everywhere" concept, hosting various events to enhance tourism appeal and create hotspots [1][2] - The Kai Tak Sports Park, opened in March, has hosted 27 international sports and entertainment events, attracting over one million attendees, showcasing Hong Kong's capability to host large-scale events [2][3] - The government has launched nine tourism hotspot projects that include diverse experiences such as cultural, ecological, and culinary tourism, enriching the tourism offerings in Hong Kong [4] Group 2: Cultural and Natural Attractions - Hong Kong's unique blend of Eastern and Western cultures, along with its natural resources, contributes to its urban charm, attracting more travelers seeking immersive experiences [2][3] - The shift in traveler preferences towards "deep travel" experiences has prompted the government and industry to innovate and integrate tourism resources [2][4] Group 3: Service Quality and Infrastructure - The influx of tourists has raised expectations for service quality in Hong Kong's cultural and tourism market, emphasizing the need for improved training for industry personnel to enhance service standards [5] - Upgrading infrastructure, such as transportation and entry procedures, is crucial for optimizing the tourist experience, alongside the implementation of smart management technologies for convenience [5]

Core Insights - Hong Kong's tourism industry is set to benefit from the release of the "Hong Kong Tourism Development Blueprint 2.0" by the end of 2024, which outlines four development strategies and 133 specific measures aimed at reinforcing Hong Kong's status as a world-class tourist destination [1][2] - The tourism sector has shown strong recovery, with approximately 16.08 million visitors recorded from January to April 2025, marking a 10% increase compared to the same period last year [1] - During the recent Labor Day holiday, inbound travelers reached about 1.1 million, a significant year-on-year increase of approximately 22%, indicating robust demand for Hong Kong as a travel destination [2] Group 1 - The "Blueprint 2.0" emphasizes a "quality over quantity" approach to tourism, focusing on enhancing service quality and leveraging Hong Kong's unique advantages as an international tourism city [2] - The number of mainland visitors has remained stable, with 12.06 million recorded, while non-mainland visitors reached 4.02 million, reflecting increases of about 8% and 17% respectively [1] - The Southeast Asian market has shown particularly strong growth in visitor numbers, contributing to the overall positive trend in Hong Kong's tourism recovery [1] Group 2 - The government and industry stakeholders are actively responding to the strategies outlined in the "Blueprint 2.0," focusing on product innovation, market expansion, smart tourism, and improving service quality [1][2] - On May 2, 2025, a record high of approximately 303,000 inbound travelers was recorded, with mainland visitors accounting for about 267,000, representing a year-on-year increase of 39% [2] - The government aims to enhance traditional tourism strengths while exploring new resources through events and festivals to invigorate the city's tourism atmosphere [2]