中新社香港8月17日电 题：独特"港味"提升香港旅游吸引力 8月12日，香港尖沙咀码头及星光大道一带人流如织。 中新社记者 李志华 摄 一方面，香港以"盛事之都"的独特魅力吸引全球目光。今年3月启用的启德体育园，为本地及国际盛事 活动提供全新舞台；截至7月31日，启德体育园主场馆已举办27场国际大型体育赛事和文娱盛事，吸引 逾百万观众入场。香港通过"文化+旅游""体育+旅游""盛事+旅游"等多元形式，提升旅客活动体验的同 时，亦创新性地整合文化、艺术、美食等多元资源，促进住宿、餐饮、零售等领域的发展，为香港聚集 可观的人气与财气。 另一方面，中西文化底蕴与自然资源相结合，造就香港的城市魅力。从维港烟花到浪漫山海，从老街风 韵到摩登都市，香港汇聚中西文化的传统与精髓，以独特的国际都市气质，吸引越来越多旅客。随着旅 客需求逐渐转变，越来越多旅客更注重以"深度游"为主的体验式出游方式，特区政府与业界积极创新， 整合旅游资源。 此前，特区政府"发展旅游热点工作组"推出9个旅游热点项目，涵盖特色游、生态游、文化游、深度 游、打卡游和地道美食游等多种类型，充分展示香港旅游资源的丰富性与多样性。这些项目不仅整合现 有旅游资 ...

Core Insights - Hong Kong's tourism industry is set to benefit from the release of the "Hong Kong Tourism Development Blueprint 2.0" by the end of 2024, which outlines four development strategies and 133 specific measures aimed at reinforcing Hong Kong's status as a world-class tourist destination [1][2] - The tourism sector has shown strong recovery, with approximately 16.08 million visitors recorded from January to April 2025, marking a 10% increase compared to the same period last year [1] - During the recent Labor Day holiday, inbound travelers reached about 1.1 million, a significant year-on-year increase of approximately 22%, indicating robust demand for Hong Kong as a travel destination [2] Group 1 - The "Blueprint 2.0" emphasizes a "quality over quantity" approach to tourism, focusing on enhancing service quality and leveraging Hong Kong's unique advantages as an international tourism city [2] - The number of mainland visitors has remained stable, with 12.06 million recorded, while non-mainland visitors reached 4.02 million, reflecting increases of about 8% and 17% respectively [1] - The Southeast Asian market has shown particularly strong growth in visitor numbers, contributing to the overall positive trend in Hong Kong's tourism recovery [1] Group 2 - The government and industry stakeholders are actively responding to the strategies outlined in the "Blueprint 2.0," focusing on product innovation, market expansion, smart tourism, and improving service quality [1][2] - On May 2, 2025, a record high of approximately 303,000 inbound travelers was recorded, with mainland visitors accounting for about 267,000, representing a year-on-year increase of 39% [2] - The government aims to enhance traditional tourism strengths while exploring new resources through events and festivals to invigorate the city's tourism atmosphere [2]

近两年，每逢内地春节、"五一"和"十一"等长假前夕，特区政府均召开跨部门工作会议，文化体育及旅 游局、运输及物流局、保安局等部门提前统筹，做好访港内地旅客接待。 2023年香港与内地全面恢复通关后，香港郊野公园、海岛成为不少内地旅客访港游玩新选择。今年以 来，500港元纸币图案取景地、拥有独特地貌的香港西贡万宜水库东坝地区成为网红"打卡"地。不过， 该地位置偏僻，公共交通欠佳，导致徒步客经常排队等巴士。 今年"五一"假期前，特区政府多个机构联手优化万宜水库东坝地区交通配套，提升游客体验。有媒体记 者观察到，现场安排数十辆小巴和的士接驳客流，从此前的"人等车"变为"车等人"，出行体验明显改 善。 从业界角度来看，近年来香港旅游、零售、餐饮等行业主动识变应变求变，根据游客由实物消费转向更 重服务消费的趋势，增加相关产品供给。今年"五一"假期，香港有商场联合网络流行的盲盒文创店，以 人气角色布设"打卡"位置，吸引顾客体验。 中新社香港5月4日电 题：香港创新求变迎"五一"客流高峰 中新社记者 香卢平 截至5月3日21时，中国内地"五一"假期前3天入境香港的内地游客约67.6万人次，接近去年"五一"假期5 天访港内地 ...