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普惠型家财险
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半个多月覆盖深圳逾30000家庭,家财险能否成为新蓝海
Nan Fang Du Shi Bao· 2025-08-16 09:08
Core Insights - Continuous heavy rainfall in Shenzhen has boosted the household property insurance market, with the "Shenzhen Huijia Bao" insurance product generating over 2 million yuan in premiums within just half a month and attracting over 30,000 households [2][3] - The product, launched on July 28, 2023, is a government-guided, inclusive household property insurance designed specifically for Shenzhen, following the earlier "Shenzhen Huimin Bao" initiative [2][4] - The basic premium for "Shenzhen Huijia Bao" is set at 58 yuan, providing coverage up to 1.8 million yuan for various risks including fire, natural disasters, and third-party liabilities [2][3] Product Features - "Shenzhen Huijia Bao" covers 13 types of natural disasters and accidental damages, including property loss from typhoons, floods, and falling objects, as well as third-party injuries caused by household accidents [3][4] - The insurance product includes coverage for the main structure of the house (1.5 million yuan), interior decoration (50,000 yuan), personal property (50,000 yuan), and third-party liabilities (100,000 yuan each for fire and falling objects) [2][3] Market Context - The push for inclusive household property insurance aligns with national policies aimed at enhancing financial services for new citizens and improving their ability to withstand property loss risks [3][4] - Shenzhen is not the first city to introduce such insurance; the first inclusive household property insurance, "Rongjiabao," was launched in Chengdu in July 2022 [3][4] - The insurance market in Shenzhen is significant, with total assets reaching 7.3 trillion yuan and a claims payout of 68.5 billion yuan in the previous year, reflecting a growth trend in the non-auto insurance sector [5][6] Industry Trends - The non-auto insurance sector, including household property insurance, is seen as a new growth area for insurers facing intense competition and shrinking profit margins in traditional auto insurance [5] - The market for household property insurance in China is projected to exceed 200 billion yuan by 2030, indicating substantial growth potential [5]
家财险悄然升温 多地推出普惠型产品
Xin Hua Wang· 2025-08-12 05:49
Core Insights - Recent natural disasters have increased consumer interest in home property insurance, with many individuals considering purchasing policies for added peace of mind [1][2] - The market has seen the introduction of affordable, customized home property insurance products, often referred to as "惠民保," with premiums starting as low as 89 yuan and coverage reaching up to 1.2 million yuan [3][4] Demand Side - Consumers are increasingly aware of the necessity for home property insurance, as evidenced by individuals like Ms. Qian from Beijing, who expressed the importance of such coverage following recent disasters [1] - The demand for home property insurance is expected to grow as more consumers recognize the risks associated with natural disasters and property damage [4] Supply Side - Various insurance companies are offering traditional home property insurance, while new customized, affordable options are emerging in multiple cities, including Shanghai and Chengdu [3][4] - The typical coverage of home property insurance includes protection for the main structure, indoor facilities, and personal belongings, with premiums generally ranging from tens to hundreds of yuan based on coverage amounts [2] Market Growth - The home property insurance sector has experienced significant growth, with premium income reaching 164 billion yuan in 2022, marking a 67% increase year-over-year, making it the fastest-growing segment in property insurance [4] - Despite its current niche status, the market penetration of home property insurance is low, indicating substantial future growth potential as consumer awareness and demand increase [4] Policy Support - Government initiatives are promoting the adoption of home property insurance, particularly for new citizens, to enhance their ability to mitigate financial risks from property loss [5] - Ongoing efforts include improving public awareness of disaster prevention and insurance, as well as encouraging insurance companies to innovate and optimize their offerings [5]
普惠家财险为住宅撑起防护伞
Jing Ji Ri Bao· 2025-08-10 22:02
Group 1 - The article highlights the rapid response of "Beijing Inclusive Home Insurance" to extreme rainfall in Beijing, which resulted in damage to 24,000 homes. The company established a special claims team to expedite the claims process and deliver compensation to policyholders quickly [1] - The article discusses the launch of various inclusive home insurance products in multiple cities, such as "Quancheng Huijia Bao" in Jinan and "Guijia Bao" in Guilin, which are designed to provide affordable home protection to more families under a government-guided co-insurance model [1] - The article emphasizes the importance of home insurance in enhancing the risk management framework for families, especially in the context of increasing urbanization and frequent extreme weather events [2] Group 2 - The article outlines the coverage of inclusive home insurance, which includes protection for both homeowners and renters against common household risks such as fire, water damage, theft, and liability for third-party injuries or damages [2] - Additional services offered by inclusive home insurance products, such as home inspections and maintenance services, are highlighted, which aim to help residents proactively identify and mitigate risks [3] - The article advises consumers to carefully read insurance terms and conditions, focusing on compensation ratios, limits, and exclusions, to ensure they understand their coverage and claims process [3]