然而，家财险在内地市场长期叫好不叫座、热议不热卖。蚂蚁保家财险业务负责人蒋明龙给出的一组数 字具有较强对比冲击：目前内地家庭家财险渗透率不足5%，香港超30%，欧美高达70%。这个险种为何 难以进入内地家庭财产抗风险"必备清单"？ 不仅如此，在不少消费者的印象中，家财险是一个同质化严重的险种，认为家财险保障范围千篇一律， 无非就是保房屋、保家电、保家具，难以满足多样化的保障需求。郭金龙指出，从市场现状来看，目前 多数家财险产品的责任范围高度重叠，均以"火灾+盗抢+管道破裂"为核心保障内容，在保额档位设 置、理赔规则制定等方面趋同，未能针对不同户型、不同居住场景、不同家庭结构的风险差异进行精准 设计，难以满足老小区、自建房、高端住宅、租房群体等不同用户的个性化需求。 住房结构差异是家财险遇冷的因素之一。比如，欧美房屋大多是独栋、木质结构，容易受自然灾害影 响，居民投保意愿较强。而我国的房屋，以钢筋混凝土结构为主，抗风险能力强，对于自然灾害的风险 暴露较低。慧择保险经纪财产险产品负责人刘甜认为，许多居民对家庭财产面临的风险感知较弱，认为 重大灾害事件发生的概率低，缺乏购买保险产品的动力。 从供给端看，家财险在保险 ...

Core Insights - The global insurance industry is entering a phase of slowed growth and profit pressure, moving away from a decade driven by scale [6][8] - External factors such as economic fluctuations and geopolitical tensions continue to impact traditional profit models, while climate change poses significant risks to property insurers [6][8] - The competitive landscape is shifting from a focus on licensing and scale to one centered around technology, capital, and service capabilities [8][35] Non-Life Insurance Sector - The non-life insurance sector is facing a new pressure phase after exiting a difficult underwriting cycle, with global premium growth expected to slow down [10] - The underwriting cost ratio in the U.S. is projected to rise from 97.2% in 2024 to 99% in 2026, further compressing profit margins [10] - Factors driving cost increases include tariffs, supply chain disruptions, labor shortages, and rising material prices, particularly affecting auto and property insurance [10][11] - Legal risks are increasing complexity in non-life insurance, with rising litigation financing leading to higher claims rates and severity [10] Life and Annuity Insurance - Life insurance premium growth is slowing in developed markets, while annuity sales in the U.S. are expected to reach $432.4 billion in 2024, continuing strong growth [13] - The asset management size in the insurance industry is projected to grow by 25% to $4.5 trillion by 2024, with personal credit becoming a larger share [14] - The integration of private equity into the insurance sector is accelerating, reflecting dual pressures on both asset and liability sides [15][16] Group Insurance Sector - The group insurance sector is evolving towards a tighter integration of employee benefits and insurance services, with new growth areas emerging [20] - The B2B2C model in group insurance emphasizes the importance of user experience for both employers and employees [21] - Digital access capabilities are becoming critical in group insurance competition, with companies needing to integrate products into employer benefit platforms [23] AI and Technology Integration - The report highlights that the main barrier to scaling AI in the insurance industry is not the algorithms but rather data quality and system infrastructure [26][29] - Successful AI applications are being implemented across various functions, such as underwriting and claims processing, enhancing efficiency and service delivery [30] - The future insurance workforce will need to focus on complex problem-solving and customer engagement rather than routine tasks [30] Customer Experience Transformation - Customer expectations are shifting towards speed, convenience, and personalization, necessitating a move from "omni-channel" to "channel adaptation" [33] - Insurers must provide seamless service experiences, with simple requests directed to self-service channels and complex inquiries handled by experienced professionals [33] - The overall competitive structure of the insurance industry is being redefined, with technology, capital flexibility, and customer-centric service systems becoming key competitive factors [35]

告别规模驱动的黄金十年，全球保险业正集体驶入一个增长放缓、利润承压的深水区。 过去几年影响保险业的外部力量并未消退，经济波动与地缘政治摩擦持续叠加，侵蚀着传统利差损益模式；气候变化带来的巨灾风险，直击财产险公司的 盈利底线。 与此同时，行业内部的边界不断被技术、渠道和资本重塑；科技公司、私募股权机构等"新玩家"携资本与技术优势入场，不断向保险领域渗透。 保险业的竞争范式正在发生根本性转移，从依赖牌照与渠道的规模博弈，转向围绕技术、资本与服务能力的深度变革。 12月3日，德勤发布《2026年全球保险业展望》报告，从非寿险、寿险与年金险、团险到AI技术、客户体验与税制变动等方面，系统展示了行业正在经历 的深层变革，勾勒出未来几年保险生态的演变路径。 其一，是非寿险领域，围绕技术与成本演变的"科技战"。 非寿险行业在走出承保难周期后，再度进入压力叠加阶段。全球非寿险保费增速在2026年预计继续放缓，美国市场的承保成本率将从2024年的97.2%上升 至2026年的99%，利润空间被进一步压缩。 推动成本上行的因素来自多个维度：关税上调、供应链中断、劳动力短缺和材料价格上涨，使汽车保险与家财险赔付成本持续攀升；贸易政 ...

Core Insights - The Hong Kong Tai Po fire has raised significant concerns regarding insurance claims and the adequacy of coverage for affected residents [1][2][3] - The total insured amount for the property is HKD 2 billion, with various insurance products in place, including property insurance, public liability insurance, and home insurance [4][5][10] - The insurance industry is responding quickly, with multiple companies activating emergency claims procedures to ensure timely support for affected families [11][12] Insurance Coverage and Claims - The insurance coverage for the Tai Po estate includes property insurance with a sum insured of HKD 2 billion, public liability insurance, and home insurance for individual residents [5][10] - As of December 2, Taiping Hong Kong has completed claims for 12 households, totaling HKD 7.272 million, and has committed to expedite claims processing [2][11] - The reinsurance mechanism plays a crucial role in absorbing losses, with primary insurers retaining only a small percentage of the risk [2][8] Market Response and Trends - Following the fire, there has been a notable increase in public interest in disaster prevention knowledge and home insurance, with user engagement on related platforms rising significantly [3][12] - The fire has highlighted the need for improved fire safety measures and insurance coverage in older residential buildings in Hong Kong [12][14] - The incident has prompted discussions about the necessity of enhancing the home insurance market in mainland China, where penetration rates remain low [12][13][14] Regulatory and Industry Developments - The National Financial Regulatory Administration has urged insurance companies to streamline claims processes and provide timely support to disaster-affected residents [2][11] - There is a growing emphasis on developing inclusive home insurance products to increase market penetration and consumer awareness [13][14] - The insurance industry is encouraged to innovate and diversify home insurance offerings to better meet consumer needs and enhance risk management [14][15]

来源：险联社 近期，香港宏福苑五级火灾将家庭财产安全推到公众眼前，这让不少人开始关注"家财险"这个守护家园 的"安全网"。 作为1981年就已在国内开办的"老险种"，家财险从最初的单一保障，发展到如今覆盖生活全场景的综合 防护，走过了四十年的进化之路。 它如今的发展状况如何，又该如何真正走进更多普通家庭？ 家财险的四十年进化史 家财险的发展轨迹，始终跟着咱们的生活水平同步升级。 1981年国内第一款家财险刚推出时，能保的范围特别简单，就只针对房子被大火烧毁、被雷电击坏这类 极端情况。那时候大家家里值钱的物件不多，一年保费也就几块钱，大多是单位统一给员工办理，几乎 没人会主动花钱购买。 改革开放后，日子越过越红火，电视、冰箱、洗衣机这些家电陆续走进寻常百姓家，家财险也跟着升级 换代——盗窃、爆炸造成的财产损失被纳入保障范围，保费却依旧维持在百元以内，普通家庭都能轻松 承受。 2008年汶川地震后，部分保险公司开始将地震保障设为可选项目；2010年以后，水管爆裂泡坏墙面、下 雨天房屋漏水这些居家高频问题，也慢慢被纳入基础保障，实用性大大提升。 最近几年来，普惠型家财险的横空出世，成为家财险发展的重要里程碑。202 ...

香港一场突如其来的大火，吞噬了生命与家园，也考验着保险行业的责任与担当。目前，相关保险理赔 正在有序进行中，中国太平保险（香港）有限公司（以下简称"太平香港"）已完成大埔宏福苑火灾首批 9宗家居保险赔付，共支付赔款537.2万港元。 实际上，香港大埔住宅楼大火不仅引起市民对于城市住宅安全的关注，也引发社会对于家庭抵抗风险能 力的重新审视。此前一度被市场忽视的家财险，再次被推到聚光灯下。 不过，与香港成熟的家居保险保障体系形成鲜明对比的是，内地的家财险市场相对冷清。一直以来，家 财险普及率不高，个人主动投保比例更低，大量家庭仍处于保障"裸奔"状态。为何家财险一直不温不 火，从冷门到热门，家财险究竟还需要跨越多少障碍？ 火灾倒逼风险意识觉醒 "买的什么，家财险吗？""家居保险我家一直有买，一年2000多买个安心。"12月3日，北京商报记者注 意到，在保险秘闻视频号发布太平香港完成大埔宏福苑火灾首批保险理赔相关报道后，评论区讨论家财 险的相关评论在持续增加。 可以说，一次牵动人心的火灾，正悄然撬动消费者的保障意识。腾讯微保相关人士透露，该平台11月25 日后家财险产品页面访问量翻倍。某互联网保险平台内部人士告诉北京 ...

香港一场突如其来的大火，吞噬了生命与家园，也考验着保险行业的责任与担当。目前，相关保险理赔正在有序进行中，中国太平保险（香港） 有限公司（以下简称"太平香港"）已完成大埔宏福苑火灾首批9宗家居保险赔付，共支付赔款537.2万港元。 实际上，香港大埔住宅楼大火不仅引起市民对于城市住宅安全的关注，也引发社会对于家庭抵抗风险能力的重新审视。此前一度被市场忽视的家 财险，再次被推到聚光灯下。 不过，与香港成熟的家居保险保障体系形成鲜明对比的是，内地的家财险市场相对冷清。一直以来，家财险普及率不高，个人主动投保比例更 低，大量家庭仍处于保障"裸奔"状态。为何家财险一直不温不火，从冷门到热门，家财险究竟还需要跨越多少障碍？ 火灾倒逼风险意识觉醒 "买的什么，家财险吗？""家居保险我家一直有买，一年两千多买个安心。"12月3日，北京商报记者注意到，在保险秘闻视频号发布太平香港完成 大埔宏福苑火灾首批保险理赔相关报道后，评论区讨论家财险的相关评论在持续增加。 可以说，一次牵动人心的火灾，正悄然撬动消费者的保障意识。腾讯微保相关人士透露，该平台11月25日后家财险产品页面访问量翻倍。某互联 网保险平台内部人士告诉记者，该平台家 ...

记者了解到，目前内地有一些物业管理公司会为小区内的共用部分购买保险。 朱俊生指出，但内地住宅保险的保障缺口主要集中在三个领域：一是房屋结构损失保障不足，当前市场 上的家财险产品大多不涵盖建筑物本身的损失，而此类损失在火灾等大规模灾害中往往最为严重；二是 共用部分损失覆盖缺失，若火灾波及走廊、楼道等共用区域，现有家财险通常无法覆盖相关损失，且公 共财产本身也缺乏足额保险保障；三是责任险保障不足，在火灾中，若由于建筑方、物业公司等责任方 的失误引发的事故，家财险一般也无法承担责任赔偿。 近年来，越多覆盖不同领域的保险产品受到大众关注，比如此前少被人注意到的房屋住宅保险。有业内 专家指出,房屋住宅保险在灾难救援与损失补偿中的具有一定兜底价值；它更像一枚"信号灯"，其保险 角色或已超越单纯的"灾后补偿工具"，只有成为贯穿楼宇设计、施工建设、日常运营全周期的风险治理 伙伴，才能真正筑牢城市居住安全的第一道防线。如何量体裁衣，精准购置这一保险，专家为此"支 招"。 住宅理赔引起公众关注 北京大学应用经济博士后、教授朱俊生在接受南都·湾财社记者采访时指出，有地方的住房保险制度可 为住宅楼宇的公共财产提供全面保障，不仅涵盖了 ...

Core Viewpoint - The article highlights the importance of insurance coverage in residential safety, particularly in light of the recent fire incident at Hong Kong's Hongfuyuan, which resulted in significant casualties and raised concerns about housing safety and risk management [2][3]. Group 1: Incident Overview - On November 26, 2025, a fire broke out in multiple residential buildings at Hongfuyuan, New Territories, Hong Kong, leading to 55 fatalities [2]. - The incident has prompted discussions regarding the adequacy of insurance coverage for residential properties and the need for improved safety measures [3]. Group 2: Insurance Coverage Details - China Taiping Insurance (Hong Kong) Co., Ltd. provided comprehensive insurance for the Hongfuyuan maintenance project, including construction all-risk insurance, employee compensation insurance, third-party liability insurance, property all-risk insurance, and public liability insurance [3][4]. - The insurance plan for the Hongfuyuan estate for the period from January 1, 2025, to December 31, 2026, includes a total premium of HKD 337,700 for four types of insurance [4]. Group 3: Insurance Premium Breakdown - The building and common area property insurance has a coverage limit of HKD 2 billion, with a premium of HKD 240,200 for two years [5]. - Public liability insurance covers third-party personal injury and liability, with limits of HKD 10 million and HKD 200 million, respectively, and corresponding premiums of HKD 20,000 and HKD 70,000 for two years [5]. - Cash insurance covers various scenarios with a total premium of HKD 10,507 for two years, while collective personal accident insurance has a premium of HKD 3,903.9 for two years [5]. Group 4: Broader Insurance Market Context - The article discusses the limited development of home insurance in mainland China compared to Hong Kong, noting that while new housing quality defect insurance is mandatory, there is no compulsory insurance system for existing homes [6]. - Home insurance in China has seen significant growth, with premiums increasing from HKD 1.2 billion in 1998 to HKD 28.5 billion in 2024, but it still represents only 1.7% of the total property insurance market [6]. Group 5: Challenges in Home Insurance - The development of home insurance faces challenges such as a lack of mandatory participation and insufficient supply from the insurance industry, which lacks comprehensive databases for risk assessment [7]. - The traditional home insurance model is characterized by low frequency of claims, leading to a disconnect between consumers and insurance products [7]. Group 6: Innovations in Home Insurance - Recent innovations in home insurance include the introduction of risk reduction services and expanded coverage options, such as plumbing and electrical inspections, fire alarm responsibilities, and pet liability insurance [8]. - These innovations aim to enhance consumer engagement and address emerging risks, such as those associated with electric bicycles and extreme weather events [8].

Core Viewpoint - The recent fire incident in Hong Kong's Tai Po district has raised significant concerns regarding housing safety and risk protection, highlighting the importance of insurance coverage for residential properties [2][4]. Insurance Coverage and Response - China Taiping Insurance (Hong Kong) has provided comprehensive insurance coverage for the residential project involved in the fire, including construction all-risk insurance, employee compensation insurance, third-party liability insurance, and property insurance [2]. - Following the incident, Taiping Hong Kong activated its emergency response mechanism to ensure prompt and comprehensive claims processing according to the insurance contract [2][3]. Insurance Premiums and Coverage Details - The total insurance premium for the Tai Po residential complex for the period from January 1, 2025, to December 31, 2026, is HKD 337,700 (approximately USD 43,000) [2]. - Specific insurance details include: - Building and public area property insurance with a coverage amount of HKD 2 billion and a premium of HKD 240,200 [3]. - Public liability insurance covering third-party personal injury with a limit of HKD 10 million per event and a premium of HKD 20,000 [3]. - Cash insurance covering various scenarios with a total premium of HKD 10,507 [3]. Broader Insurance Market Context - In mainland China, there is a lack of mandatory housing insurance for existing properties, although new housing quality defect insurance is compulsory [4]. - Home insurance, particularly household property insurance, has seen rapid growth but remains a small segment of the overall property insurance market, with premiums increasing from HKD 1.2 billion in 1998 to HKD 28.5 billion in 2024, representing a growth of over 24 times [5]. Challenges in Home Insurance Development - The development of household insurance faces challenges such as voluntary participation and insufficient supply, with a lack of mandatory insurance mechanisms similar to those in the U.S. and Europe [6]. - The insurance industry struggles with a lack of comprehensive databases for risk assessment, which hampers accurate pricing and risk classification [6]. Innovations in Household Insurance - Recent innovations in household insurance include the integration of risk reduction services and enhanced coverage options, such as plumbing and electrical inspections, fire alarm responsibilities, and pet liability insurance [7]. - These innovations aim to shift household insurance from a reactive model to a proactive risk management approach, enhancing community safety and engagement [7].