11月17日，荣耀迎来了自己的"五岁生日"。 回顾荣耀的五年，从一度跌出中国市场前五到重返前列，从专注智能手机制造到押注AI终端生态，荣耀以坚韧破局之势，打造出高质量发展的"荣耀样 本"。 五年前，在消费者认知中是定位中低端的互联网品牌。历经五年深耕，今天的荣耀，品牌认知已经发生了根本性转变。特别是在面对苹果即将入局折叠屏 市场，以及人形机器人催生的万亿元级市场新蓝海，荣耀通过以"技术为核，生态为翼"的方式，在全球高端手机市场与新兴赛道上抢先发力，实现从破局 到立势的跨越。 荣耀重回中国市场前列 领跑折叠屏市场 今年上半年，荣耀曾一度跌出中国市场前五。面对上述局面，荣耀CEO李健3月在世界移动通信大会上发布"阿尔法战略"，宣布从"智能手机制造商"向"全 球领先的AI终端生态公司"转型，并计划在五年内投入超100亿美元用于生态建设，从打造智慧手机、构筑智慧生态，到共建智慧世界。 5月，荣耀400新品发布会现场启动"全球百万雄鹰计划"，面向全球吸纳技术领军人才、销售精英及优秀毕业生，并邀请万名用户体验官共同参与产品优化 与生态共建，标志着荣耀在AI时代的人才战略迈入全新阶段。 在完成战略、产品以及团队组织的变革调 ...

Core Viewpoint - Honor is transitioning from a device manufacturer to an AI terminal ecosystem company, highlighted by the launch of its AI operating system Magic OS 10 and the "1×3×N" ecological strategy [1][2]. Group 1: Company Transformation - Honor is currently undergoing a significant transformation, focusing on becoming an AI terminal ecosystem company [1]. - The company has invested over 10 billion yuan in AI research and development [2]. Group 2: Ecological Strategy - Honor's "1×3×N" ecological strategy aims to create a smart interconnected ecosystem across brands, scenarios, and devices [2]. - The "1" in the strategy represents the HONOR AI Connect platform, which opens Honor's AI capabilities to all ecosystem partners [2]. - The "3" refers to supporting partners through three models: ecology, channels, and technology & brand [2]. - The "N" indicates that Honor will cover multiple industry clusters, including education, smart home, audio wearables, toys, and pets [2]. Group 3: Industry Collaboration - Several smart home brands, including Haier, have joined Honor's smart interconnected ecosystem, aiming to resolve the current fragmentation in smart home applications [3]. - Currently, many smart home devices do not interconnect, requiring users to download multiple apps for different brands [3]. Group 4: User Experience Challenges - The fragmentation of apps has led to a suboptimal user experience, with many smart devices remaining inactive [4]. - Haier's smart home app has 13 million monthly active users, which only accounts for 30% of the device activation rate, indicating that 70% of smart devices are underutilized [4]. Group 5: Future Connectivity Plans - Honor plans to facilitate device connectivity through a "tap-to-connect" feature, allowing users to easily link devices from different brands [5]. - The Honor interconnectivity capability is expected to expand into various life scenarios as more industry partners join the ecosystem [5].

Core Viewpoint - The article discusses the strategic expansion of Amlogic through mergers and acquisitions, particularly focusing on enhancing its capabilities in the automotive smart cockpit ecosystem and broadening its wireless communication technology offerings [3][5][17]. Financial Performance - As of the first half of the year, the company reported revenue of 3.329 billion yuan, a year-on-year increase of 10.38% [4]. - The gross margin was 37.5%, up by 2.1 percentage points compared to the same period last year [4]. - The pre-tax profit margin was 14.5%, an increase of 1.8 percentage points year-on-year [4]. - Revenue sources include 70.9% from smart multimedia and display SoCs, and 26.7% from AIoT SoCs, with these two categories accounting for over 90% of total revenue [4]. Mergers and Acquisitions - The company acquired Chipmike Microelectronics for 316 million yuan, focusing on WAN communication chips and solutions, which is expected to enhance its AIoT solutions and long-term business development [5][18]. - The acquisition is projected to yield a 30% cost reduction in wafer production, translating directly into increased gross profit for the parent company [5]. - The company aims to leverage the acquired IP and team to accelerate entry into new business areas [5]. Market Position and Product Offerings - Amlogic ranks fourth globally in the smart terminal SoC market and holds the top position in the Chinese market for smart home terminal SoCs [3]. - The company’s core business segments include smart multimedia and display SoCs, AIoT SoCs, communication connection chips, and automotive SoCs [9][12]. - The smart multimedia and display SoC segment generated 70.9% of revenue in the first half of the year, with a global market share of 31.5% in smart set-top box SoCs and 16.8% in smart TV SoCs [12][13]. Research and Development - The company has applied advanced 6nm process technology in its smart device SoC chips and holds 353 patents, 88 copyrights, and 59 registered trademarks [6]. - R&D expenses accounted for 22.1% of revenue in the first half of the year, with a projected increase to 22.8% in 2024 [6]. Strategic Focus - The company’s future strategy emphasizes continuous innovation in AI and communication technologies, deepening partnerships with leading clients, leveraging talent for product innovation, and exploring strategic investment and acquisition opportunities [14][18].