产品为基,科技赋能 支撑其广泛全球影响力的,是Coosea酷赛智能扎实的产品矩阵与科技内核。公司提供涵盖消费类智能手 机、坚固耐用的三防手机以及其他物联网智能设备的综合解决方案。基于对移动通信技术的长期积累和 对安卓系统的深度定制能力,其产品能够很好地满足从普通消费者到工业用户的不同需求。超过740人的 研发团队,是其持续进行产品创新、贴合各地市场进行定制化开发的核心动力。 在全球化浪潮中,一批中国科技企业正以惊人的速度走向世界,将"中国制造"升级为"中国智造",并深深融 入全球产业链与消费市场。Coosea酷赛智能,正是其中一家低调却实力不凡的代表。这家总部位于深圳 的科技企业,其产品已远销亚洲、美洲、欧洲、大洋洲及非洲的超过70个国家和地区,成为连接中国高效 供应链与全球多元化本土市场的重要桥梁。 全球足迹,深耕本土 Coosea酷赛智能的全球化并非简单的产品出口,而是深度的市场适配与价值融合。其业务网络已覆盖全 球70余国,从亚洲的南亚、中东,到美洲的美国、墨西哥,再到欧洲的英国、德国等地,都能看到其产品的身 影。尤为值得关注的是,在美国这样成熟且竞争激烈的市场,其销售占据了可观份额,并与当地主流电信运 ...

Core Insights - Coosea has expanded beyond the smartphone sector into a full-stack smart hardware ecosystem, focusing on rugged smartphones and IoT products, leveraging technological innovation to unlock diverse possibilities in the IoT ecosystem [1][4] Business Overview - Coosea positions itself as a "local brand enabler," offering comprehensive solutions from product definition and R&D to supply chain management, manufacturing, and after-sales service [1] - The company has developed rugged smartphones for industrial users, which are waterproof, dustproof, and shockproof, becoming reliable choices across various industry scenarios [1][3] - Coosea's diverse IoT product matrix integrates deeply into smart living and industrial interconnectivity, supported by its core components like printed circuit boards and market-responsive internet services [1][3] Technological Capabilities - Coosea boasts a robust R&D design capability, mastering core technologies such as RF, antennas, and optics, allowing for flexible modular solutions that can quickly respond to customized demands [3] - The company has over 100 patents and has developed more than 500 models of smartphones and printed circuit board components, along with over 40 types of other smart terminal products [3] Market Performance - In 2024, Coosea became the second-largest end-to-end solution provider for local smartphone brands by shipment volume, and it is projected to reach the top position in Q1 2025 [4] - The company reported revenues of 2.717 billion yuan and a net profit of 206.6 million yuan in 2024, with steady growth in overseas market revenue [4] - Coosea's management team covers the entire consumer electronics supply chain, maintaining a product inspection pass rate of over 98%, which helps it seize market opportunities [4] Future Outlook - Coosea aims to become a sustainable and respected smart technology enterprise, continuously expanding the boundaries of smart hardware [4] - The company plans to deepen AI functionality development and expand global sales channels, anticipating new growth opportunities in diverse sectors [4]

Company Overview - Coosea Intelligent is a leading global ODM provider for smartphones, offering comprehensive solutions including product definition, R&D, supply chain management, manufacturing, and after-sales services. The company has generated revenue from over 70 countries and regions, covering Asia, America, Europe, Oceania, and Africa. According to Frost & Sullivan, Coosea Intelligent is the second-largest ODM provider for local smartphone brands by shipment volume in 2024, and it is expected to rise to the top position in the first quarter of 2025 [4][5]. Product Offerings - Coosea Intelligent provides customized products that meet specific customer needs while maintaining cost advantages and excellent product performance. The main offerings include: 1. Smart devices, including consumer smartphones, rugged phones designed for industrial users, and other IoT devices. 2. Standalone printed circuit board (PCB) components and internet services related to smartphones and IoT. 3. Other services, primarily involving material procurement and R&D [5][6]. Technological Development - The company has established a core technology system for consumer smartphones and rugged phones, anticipating the growing trend of smartphone adoption. Coosea Intelligent has developed over 598 models of smartphones and PCB components, as well as over 46 other smart devices by July 31, 2025. The company continues to optimize its proprietary didoOS to meet the specific customization needs of global local brands and telecom operators [6][7]. Financial Performance - Coosea Intelligent's revenue for the fiscal years 2022, 2023, 2024, and the seven months ending July 31, 2025, were approximately RMB 1.713 billion, RMB 2.302 billion, RMB 2.717 billion, and RMB 1.584 billion, respectively. The net profit for the same periods was around RMB 110 million, RMB 203 million, RMB 207 million, and RMB 103 million, with net profit margins of 6.4%, 8.8%, 7.6%, and 6.5% [7][8][11]. Market Trends - The global smartphone market is nearing saturation, with a slight decline in shipment growth from 1.323 billion units in 2020 to 1.313 billion units in 2024. However, innovations such as AI smartphones, 5G smartphones, and foldable phones are expected to drive future growth. Emerging markets in South Asia, the Middle East, and Latin America still have significant growth potential, with smartphone penetration rates expected to increase [16][17]. Board of Directors - The board of Coosea Intelligent consists of six directors, including three executive directors and three independent non-executive directors. The directors serve a term of three years and may be re-elected upon expiration [21]. Shareholding Structure - Coosea Intelligent's shareholding structure includes Coosea Holdings with approximately 63% ownership, followed by Mr. Wang and Mr. Wu, each holding 13.5%, and several other shareholders holding smaller percentages [24]. Underwriting Team - The exclusive sponsor for Coosea Intelligent is CITIC Securities (Hong Kong) Limited, with legal advisors and auditors also appointed for compliance and financial reporting [27][28].

Core Viewpoint - Coosea Intelligent Technology Co., Ltd. is positioned to become the world's largest ODM provider for local smartphone brands by Q1 2025, leveraging its comprehensive ODM solutions and global supply chain capabilities [1][21]. Business Model and Operations - Coosea Intelligent focuses on providing end-to-end ODM solutions, including product definition, R&D design, supply chain management, manufacturing, and after-sales services, with a presence in over 70 countries [1]. - The company's business model integrates technology, manufacturing, and services, allowing it to respond quickly to market demands [1]. Revenue and Growth - The company has shown steady revenue growth, with a compound annual growth rate (CAGR) of 25.9% from 2022 to 2024, increasing from RMB 1.714 billion in 2022 to RMB 2.717 billion in 2024 [3]. - Revenue for the first seven months of 2025 reached RMB 1.584 billion, reflecting a year-on-year growth of 15.7% [3]. Profitability - Net profit increased by 87% from 2022 to 2024, with figures of RMB 110 million, RMB 203 million, and RMB 207 million respectively [4]. - The net profit margin for the first seven months of 2025 was 6.5%, slightly down from 6.8% in the same period of 2024 [4]. Gross Margin - The gross margin has remained stable around 22%, with slight increases from 19.2% in 2022 to 22.3% in 2024 [5]. - Different product categories show significant gross margin variations, with rugged phones at 33.8% and IoT products at 29.4%, while consumer smartphones lag at 18.5% [6]. Revenue Composition - Consumer smartphones accounted for 70.7% of total revenue in 2024, with significant contributions from rugged phones and IoT products [7]. - Internet services have seen rapid growth, doubling from RMB 66.12 million in 2022 to RMB 131 million in 2024, with a high gross margin of 91% [7]. Customer Concentration - The top five customers contributed 49.4% of total revenue as of July 2025, indicating a rising customer concentration risk [8]. - The largest single customer accounted for 14.9% of total revenue in the first seven months of 2025, highlighting potential vulnerability to customer order fluctuations [8]. Supplier Concentration - Supplier concentration has decreased, with the top five suppliers accounting for 34.5% of total procurement as of July 2025, down from 48.8% in 2022 [9]. - The largest supplier's share has dropped significantly, reducing dependency on single suppliers [9]. Management and Governance - The core management team has an average of over 9 years of experience in the smartphone industry, with the founder having over 15 years of experience [12]. - The ownership structure is highly concentrated, with the founder controlling a significant portion of the shares, which may impact decision-making [10]. Financial Challenges - The company faces financial risks, with a capital debt ratio of 554.1% as of July 2025, indicating high leverage and potential liquidity issues [13]. - The current ratio has remained below 1.5, suggesting weak short-term solvency compared to industry averages [13]. Industry Comparison - Coosea Intelligent has a higher gross margin than its peers but operates on a smaller scale and invests less in R&D compared to competitors [14]. - The company's R&D expense ratio of 8.3% is below the industry average of 10-15%, which may affect its long-term competitiveness [14].

（ 於開曼群島註冊成立的有限公司） 的申請版本 警告 本申請版 本乃根據 香港聯合 交易所有 限公司（「聯 交所」）及證券 及期貨事 務監察委 員會 （「證監會」）的要求而刊發，僅用作提供資料予香港公眾人士。 本申 請 版本 為草 擬 本， 其 內所 載資 料 並不 完 整， 亦可 能 會作 出重 大 變動 。 閣 下閱 覽 本 文 件 ， 即 代表 閣 下 知悉 、 接 納 並 向 本 公 司 、 其保 薦 人 、 整 體 協 調 人 、顧 問 或 包 銷 團 成 員表示同意： 香港聯合交易所有限公司與證券及期貨事務監察委員會對本申請版本的內容概不負責，對其準確 性或完整性亦不發表任何意見，並明確表示概不就因本申請版本全部或任何部分內容而產生或因 倚賴該等內容而引致的任何損失承擔任何責任。 Coosea Smart Technology Company Limited 酷 賽 智 能 科 技 股 份 有 限 公 司 （「本公司」） 倘於 適 當時 候向 香 港公 眾 人士 提出 要 約或 邀請 ， 準投 資 者務 請僅 依 據呈 交香 港 公司 註 冊處註冊的本公司招股章程作出投資決定；有關文本將於發售期內 ...

Core Insights - The article chronicles the journey of Chen Kaifeng, the chairman of KUSAI Intelligent, from a young salesman in 1997 to a leader in the smartphone industry, selling over 6 million phones globally by 2025, highlighting the evolution of China's mobile communication industry [1][42][43] Industry Evolution - In the early 2000s, domestic mobile phone manufacturers primarily acted as intermediaries, lacking core technology, which was held by overseas brands [5][45] - By 2004, the long lead time for orders from overseas revealed the weaknesses of this model, as market dynamics could change drastically within the 12-week production cycle [6][46] - The introduction of MediaTek's "Turnkey Solution" in 2005 significantly lowered the technical and financial barriers for manufacturers, allowing them to produce market-ready phones without extensive R&D [7][46] Product Innovation - In 2006, Chen's team capitalized on a MediaTek chip that lacked a camera by focusing on audio capabilities, creating a product tailored for laborers in noisy environments, which became known as a "shanzhai" phone [10][52] - The design included features like powerful speakers and long battery life, catering to the needs of low-income workers, thus democratizing mobile phone access [12][52] Brand Development - In 2009, Chen launched the "Koobee" brand, influenced by the "smile curve" theory, which posits that value is highest at the ends of the production chain [15][54] - Initially successful, the brand faced challenges as the market shifted towards major players like Xiaomi and OPPO, leading to a significant contraction for smaller brands [20][59] Strategic Shift - By 2017, recognizing the entrenched market dynamics, Chen pivoted KUSAI's focus from domestic branding to international markets, seeking opportunities in niches overlooked by larger competitors [23][61] - The company began to serve as an "invisible factory" for U.S. carriers, adapting products to meet specific local needs, which allowed KUSAI to thrive in a competitive landscape [71][72] Technological Capability - KUSAI established three R&D centers in China, employing nearly a thousand engineers to support diverse customization needs, which became a competitive advantage [73][76] - The company is now exploring applications beyond smartphones, such as smart screens for fitness equipment and automotive technology, indicating a broader strategic vision [77][78]

Core Insights - The waterproof, dustproof, and shockproof mobile phone industry is experiencing significant growth due to increasing demand for reliable communication devices in extreme environments, driven by outdoor activities, industrial inspections, and emergency rescue operations [1][11][12] - The market size of China's three-proof mobile phone industry is projected to reach 138 billion yuan in 2024, with a year-on-year growth of 15%, and is expected to grow to 180 billion yuan by 2025 [1][12] Industry Overview - Three-proof mobile phones are designed for outdoor enthusiasts, featuring waterproof, dustproof, and shock-resistant capabilities, making them suitable for harsh weather conditions and special applications [3][5] - The industry is categorized into outdoor sports, military, and fashionable types, with varying levels of protection defined by national standards [3][6] Industry Development History - The first three-proof mobile phone, Siemens S10 active, was launched in 1997, followed by Ericsson's R250 PRO in 1999, marking the beginning of the three-proof mobile phone market [6][7] - Notable advancements include Sony's Xperia Z in 2013, which combined waterproof, dustproof, and shockproof features, and Huawei's Mate 20 Pro in 2018, which also met high protection standards [7][8] Industry Supply Chain - The supply chain consists of upstream raw materials (waterproof adhesives, dustproof nets), components (screens, batteries, chips), and downstream sales channels (e-commerce platforms, physical stores) [8][10] Market Dynamics - The three-proof mobile phone industry is characterized by a diverse competitive landscape, with major players like Huawei and Xiaomi integrating three-proof features into mainstream models, while specialized manufacturers focus on industrial and outdoor applications [12][13] Future Trends - Technological upgrades will focus on advanced materials and precision engineering, enhancing durability and performance in extreme conditions [16] - The application scenarios for three-proof mobile phones are expected to expand beyond industrial and emergency use to include broader outdoor and everyday life contexts [17][18] - User experience improvements will aim to combine ruggedness with usability, incorporating AI for enhanced functionality in challenging environments [19]

Core Viewpoint - KUSAI Intelligent Technology Co., Ltd. has submitted an application for H-share listing on the Hong Kong Stock Exchange, focusing on the development, design, manufacturing, and sales of smartphones and motherboards, primarily providing end-to-end solutions for local smartphone brands [1][2]. Financial Performance - The company's revenue for 2022, 2023, and 2024 was 1.713 billion yuan, 2.302 billion yuan, and 2.717 billion yuan, respectively, with net profits of 110 million yuan, 203 million yuan, and 207 million yuan, indicating a slowdown in growth for 2024 [2][6]. - The average selling price of consumer smartphones has been declining, recorded at 572 yuan, 510 yuan, and 500 yuan for the years 2022, 2023, and 2024 [4][5]. Market Position - KUSAI's consumer smartphone revenue accounted for 65.5%, 68.8%, and 70.7% of total revenue in 2022, 2023, and 2024, respectively [3][6]. - The company is the second-largest end-to-end solution provider for local smartphone brands by shipment volume in 2024, and it is expected to rank first in the first quarter of 2025 [3]. - KUSAI's global smartphone shipment volume was 6 million units in 2024, ranking 8th among global end-to-end solution providers with a market share of only 1.2% [3]. Customer and Revenue Distribution - The majority of KUSAI's products are sold overseas, with total overseas revenue of 1.044 billion yuan, 1.537 billion yuan, and 1.766 billion yuan for 2022, 2023, and 2024, representing 60.9%, 66.8%, and 65.0% of total revenue, respectively [6]. - The company's inventory has been increasing, with balances of 286 million yuan, 369 million yuan, and 470 million yuan for the years 2022, 2023, and 2024, accounting for 29.3%, 28.3%, and 33.4% of total assets [6]. - The top five customers contributed revenues of 658 million yuan, 1.015 billion yuan, and 1.164 billion yuan for 2022, 2023, and 2024, making up 38.4%, 44.1%, and 42.8% of total revenue, respectively [6].

Group 1: Export Growth and Market Expansion - Shenzhen's total import and export value is projected to reach 4.5 trillion yuan in 2024, reclaiming the title of "China's Foreign Trade Capital" with exports of 2.81 trillion yuan, a growth of 14.6% [1] - In the first five months of this year, Shenzhen's total import and export value reached 1.78 trillion yuan, with exports amounting to 1.06 trillion yuan [1] - The export of mobile phones to Africa reached 340 million yuan in May, showing a year-on-year growth of 19.1%, highlighting the strong demand in the African market [2] Group 2: Key Product Categories - In the first five months of 2025, Shenzhen's export of electromechanical products reached 793.69 billion yuan, accounting for 75% of the total export value, with electronic components and computers showing significant growth [3] - The export of lithium batteries and electric vehicles reached 28.87 billion yuan and 11.18 billion yuan respectively, with growth rates of 33.1% and 16.7% [3] Group 3: Food and Agricultural Products - Shenzhen has enhanced its fresh fruit export capabilities, with a 30.2% year-on-year increase in the export of fresh fruits and agricultural products through the airport [4] - The export of traditional food items like rice dumplings has also seen significant growth, with over 157 tons exported in the first five months, a 95.2% increase [5] Group 4: Trade Agreements and Cost Reduction - The issuance of origin certificates under free trade agreements has facilitated the export of lithium batteries, with 3,489 certificates issued, covering a value of 3.25 billion yuan [6] - The reduction in trade costs due to these agreements has provided a competitive pricing advantage for Shenzhen's products in international markets [6] Group 5: Innovation and New Market Development - Shenzhen's Chuangtong Yigou Technology Co., Ltd. reported a 130% increase in export value to 473 million yuan in the first five months, successfully entering new markets like ASEAN [7] - The city is leveraging technological innovation and cultural dissemination to expand its overseas market presence across various sectors [7]

Group 1: Core Highlights - The exhibition "Beautiful Life Shenzhen Creation" will showcase 174 innovative products from 69 Shenzhen tech companies, featuring several "world's first" products [1] - The event is organized by the Shenzhen Municipal Bureau of Industry and Information Technology and the Shenzhen Small and Medium Enterprises Service Bureau, highlighting Shenzhen's strengths in technological innovation and high-quality manufacturing [1][5] - The exhibition includes various cutting-edge fields such as robotics, artificial intelligence, low-altitude economy, and smart home entertainment, with dedicated zones for different innovation scenarios [1] Group 2: Robotics and Outdoor Sports - The robotics section features advanced robots ready for mass production, including the X100 underwater robot and third-generation humanoid robots [2] - In the outdoor sports area, products like the "Explorer No. 1 V14" electric skateboard and electric hydrofoil surfboard showcase high performance and innovative designs, catering to extreme sports enthusiasts [3] Group 3: Display Technology - The exhibition includes impressive display technologies such as a 4.2×6 meter holographic screen that can seamlessly blend into environments, and advanced transparent display technologies that enhance aesthetic integration with architecture [4] - Many showcased products, like the X3 Pro AR glasses and Insta360 X5 camera, are recent releases, emphasizing the freshness and market readiness of the innovations [4] Group 4: Market Impact and Production Readiness - All exhibited products are not conceptual but are ready for mass production, demonstrating significant innovation and market success both domestically and internationally [5] - The exhibition aims to convey the charm of "Shenzhen Creation" through a concentrated display of these innovative products [5]