Core Viewpoint - The Shanghai International Automobile Industry Exhibition has seen automakers downplay their promotion of "intelligent driving" features due to new regulations aimed at preventing misleading marketing practices [1][2]. Group 1: Industry Regulations - The China Automobile Industry Association and the China Automotive Engineering Society issued a statement on April 21, advocating for standardized marketing practices in driving assistance technologies to avoid false advertising and excessive marketing [1]. - The regulations emphasize the need to prevent ambiguous or misleading statements that could lead to misuse or abuse of driving assistance features [1]. Group 2: Current Market Reality - Despite the hype surrounding intelligent driving, the highest level of autonomous driving available in the Chinese passenger car market is currently only L2, which still requires human control [1]. - Many automakers focus on showcasing the upper limits of their intelligent driving capabilities, such as high-speed automatic emergency braking, while neglecting to mention the limitations of these technologies [2]. Group 3: Marketing Ethics - There is a concern that some automakers mislead consumers by demonstrating trust in immature intelligent driving features, which could increase the likelihood of traffic accidents [2]. - The industry is urged to adopt a "bottom-line thinking" approach in marketing, emphasizing safety and the limitations of technology rather than solely highlighting its capabilities [2].

Group 1 - The Shanghai Auto Show will be hosted by the Shanghai International Trade Promotion Commission, Shanghai International Exhibition (Group) Co., Ltd., and the China Association of Automobile Manufacturers in 2025, following a final ruling by the Shanghai High Court [1] - The upcoming Shanghai Auto Show is expected to feature over 100 new car debuts, indicating a highly competitive environment in the automotive industry [1] - Various car manufacturers are launching new models with competitive pricing strategies, such as Chery's low-priced vehicles and Leap Motor's B10 laser radar version priced below 120,000 yuan [2][3] Group 2 - NIO's new model, the Firefly, is priced starting at 119,800 yuan, with two versions available, reflecting a strategic pricing approach to attract consumers [5][7] - The AITO M8 has garnered significant attention, with a starting price of 368,000 yuan and over 100,000 orders on its first day, showcasing strong market demand [7] - New regulations from the Ministry of Industry and Information Technology restrict the use of terms like "autonomous driving" in marketing, requiring car manufacturers to clarify that such features are merely assistive [10][12] Group 3 - The automotive industry is facing challenges due to tariff issues, with Jaguar Land Rover halting shipments to the U.S. and Stellantis planning layoffs and business suspensions in North America [12] - The announcement of tariff policies has led to a significant drop in the U.S. stock market, with a loss of $6.6 trillion over two days, impacting various industries and raising concerns about increased costs and supply shortages [12]