4月23日，第二十一届上海国际汽车工业展览会正式开展，整车企业在本次车展上不约而同地弱化了 对"智能驾驶"的宣传：比亚迪将"天神之眼"从原来的"高阶智驾"更改为"驾驶辅助"，将"代客泊车"更改 成"下车泊入"；小米汽车在相关视频中减少了智能驾驶表述的内容…… 这背后，是智能驾驶宣传被戴上了"紧箍咒"。4月21日，中国汽车工业协会、中国汽车工程学会先后发 布《关于规范驾驶辅助宣传与应用的倡议书》，明确提到车企应规范宣传营销行为，杜绝虚假宣传与过 度营销，避免使用模糊或误导性表述，防止驾驶员误用、滥用风险。 在汽车行业从"电动化"时代步入"智能化"时代的关键节点，为何要给智能驾驶宣传戴上"紧箍咒"？因为 无论各大车企在发布会上把智驾功能讲述得如何天花乱坠，都无法掩盖中国乘用车市场已经落地车型最 高也只达到了L2级别辅助驾驶水平的事实。这一级别的辅助驾驶无法替代司机，汽车也无法脱离人类 驾驶员的操控。 但很多车企在营销上追求的都是"上限"，着重宣传技术领先性和创新突破，在PPT中展示的都是智能驾 驶能力的"上限"，如时速100公里以上AEB（自动紧急刹车系统）可以"稳定刹停"等。但很少说明智能 驾驶能力的"底限"， ...

Group 1 - The Shanghai Auto Show will be hosted by the Shanghai International Trade Promotion Commission, Shanghai International Exhibition (Group) Co., Ltd., and the China Association of Automobile Manufacturers in 2025, following a final ruling by the Shanghai High Court [1] - The upcoming Shanghai Auto Show is expected to feature over 100 new car debuts, indicating a highly competitive environment in the automotive industry [1] - Various car manufacturers are launching new models with competitive pricing strategies, such as Chery's low-priced vehicles and Leap Motor's B10 laser radar version priced below 120,000 yuan [2][3] Group 2 - NIO's new model, the Firefly, is priced starting at 119,800 yuan, with two versions available, reflecting a strategic pricing approach to attract consumers [5][7] - The AITO M8 has garnered significant attention, with a starting price of 368,000 yuan and over 100,000 orders on its first day, showcasing strong market demand [7] - New regulations from the Ministry of Industry and Information Technology restrict the use of terms like "autonomous driving" in marketing, requiring car manufacturers to clarify that such features are merely assistive [10][12] Group 3 - The automotive industry is facing challenges due to tariff issues, with Jaguar Land Rover halting shipments to the U.S. and Stellantis planning layoffs and business suspensions in North America [12] - The announcement of tariff policies has led to a significant drop in the U.S. stock market, with a loss of $6.6 trillion over two days, impacting various industries and raising concerns about increased costs and supply shortages [12]