蔚来萤火虫
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预售的双刃剑
Zhong Guo Qi Che Bao Wang· 2025-11-24 06:40
在营销层面,预售已成为车企制造市场话题、提升品牌热度的重要手段。通过限时优惠、保价政策、优先提车等权益设计,车企能够快速激发市场关 注度。4月,蔚来旗下萤火虫品牌首款车型以11.98万元的起售价上市,较此前14.88万元的预售价下调20%,配合车身颜色、内饰颜色、材质及轮毂的多种 组合的宣传点,短时间内订单量便达到预期目标,门店出现排队试驾的现象。价格上的惊喜,不仅为萤火虫积累了大量用户,更通过社交媒体话题发酵, 实现了品牌知名度的快速提升。此外,预售数据的公开披露也成为品牌实力的展示窗口。问界M8纯电动通过版预售1小时大定破1万辆、极氪9X预售1小 时拿下1万辆订单等战报,既增强了市场信心,也对竞争对手形成了一定压力。 更重要的是,预售数据为车企的产品策略调整提供了关键依据,有效降低了上市风险。蔚来内部人士透露,其新车定价策略的调整正是基于预售阶段 的市场反馈。这种根据预售数据动态优化产品定价、配置的模式,让车企能够在正式交付前完成产品与市场的精准匹配。 同时,部分车企通过预售阶段提供的增值服务,如免费升级配置、延长保修等,进一步增强了消费者信任。预售将服务承诺提前落地,有助于品牌忠 诚度的构建与维护。 临 ...
汽车视点 | “一车双能”、厂家“三担责”……在广州车展透视2026车市关键信号
Xin Hua Cai Jing· 2025-11-23 06:21
新华财经上海11月23日电(李一帆)作为国内四大A级车展的年度"收官之作",2025年广州国际车展于 11月21日正式开幕。 官方数据显示,本届车展展车总数1085辆,其中全球及国内首发新车达93辆;新能源车型继续保持高占 比,数量为629辆,成为绝对主角。 车展现场新车荟萃、技术亮点频出。与2024年相比,本届车展规模有所收缩,取消了商用车展区,展馆 数量由16个减少至14个,透露出行业当前面临的压力。由于举办时点临近年末,广州车展不仅是车企展 示年度成绩的重要节点,也在一定程度上预示了下一年车市的技术风向与市场趋势。 展会"报喜",多家车企达成产销里程碑 小米汽车宣布,其第50万辆整车已于11月20日下线。从2024年3月首车交付至今,小米仅用602天便达成 50万辆的成绩,刷新了全球新能源汽车品牌的最快纪录。小米汽车副总裁李肖爽表示,"这一成绩对行 业巨头或许微不足道,但对小米意义重大。"为回应用户支持,小米在展台连续10天向观众免费赠送合 金车模,每日1000个。李肖爽表示,小米预计在本周内完成全年35万辆的交付目标。 小鹏汽车董事长、CEO何小鹏在车展宣布品牌迎来第100万辆整车下线,并强调从第50 ...
美媒:在汽车安全上,西方似乎也要追赶中国
Huan Qiu Wang Zi Xun· 2025-11-21 23:07
这是受到斯特兰蒂斯集团支持的中国车企新推出的一款电动汽车,它在成人和儿童保护方面都获得令人 印象深刻的93%优异得分,并在安全辅助类别中获得85%的高分,被该协会授予五星安全评级(即最高 评级——编者注)。这批新测试的车还包括沃尔沃EX90,但其排名低于零跑B10,从中可以看出汽车安 全领域格局已发生巨变,中国车企取得了跨越式进步。 来源:环球时报 美国"电动汽车资讯"网11月20日文章,原题:目前欧洲市场上最安全的汽车是来自中国的电动汽车 副 题:特斯拉Model 3依然被评为在欧洲销售的最安全汽车,但它同样主要产自中国,紧随其后的大多为 中国本土品牌汽车 快速浏览欧洲新车安全评鉴协会排名,你将会得出一个可能令人震惊的结论:目前 在欧洲市场上出售的大多数最安全汽车都来自中国车企。该协会最近公布包括23款新车在内的新一批测 试结果,其中最安全的车型是一款来自中国的紧凑型SUV:零跑B10。 在欧洲新车安全评鉴协会2025年总排名中,主要在中国制造的特斯拉Model 3依然位居榜首,尽管其乘 员保护得分仅90%,但该车型在其他安全类别中表现出色。获得第二名的是蔚来萤火虫,该车高达96% 的乘员保护得分创下欧洲新 ...
紫牛热点∣蔚来萤火虫使用空调时“喷粉”?品牌方:加热器表面产生微量氧化铝所致,已开通专属服务通道
Yang Zi Wan Bao Wang· 2025-11-13 06:04
11月12日,扬子晚报/紫牛新闻记者电话联系了萤火虫品牌方,询问关于使用空调时出现"喷粉"缘由。 一位工作人员表示,已接到车主的相关反映。"车辆空调出风口出现微量白色片状或大颗粒物质,经技 术部门检测,确认该物质主要成分为氧化铝,性质稳定、安全无害,广泛存在于日常用品中(如烤瓷 牙、牙膏、食品抗结剂等)。"工作人员称,该现象仅在少数特定环境下,因加热器表面产生微量氧化铝 所致,且由于颗粒较大,吹出后会迅速沉降,不会在空气中悬浮,不会对车内空气环境造成影响。 "为彻底消除用户疑虑,我们已开通专属服务通道。"该工作人员表示,如消费者遇到此类情况,请随时 联系官方售后,他们将第一时间为消费者提供免费的全面检测与空调系统清洁服务;如需更换相关部 件,也将免费处理,确保用户的车辆始终处于良好状态。 校对胡妍璐 蔚来-SW 分时图 日K线 周K线 月K线 50.80 -0.45 -0.88% 1.85% 1.23% 0.62% 0.00% 0.62% 1.23% 1.85% 50.30 50.62 50.93 51.25 51.57 51.88 52.20 09:30 10:30 12:00/13:00 14:00 16 ...
【快讯】每日快讯(2025年11月11日)
乘联分会· 2025-11-11 08:47
Domestic News - The new energy vehicle credit ratio requirements for 2026 and 2027 are set at 48% and 58% respectively, with specific relaxations for small manufacturers based on fuel consumption reductions [3] - Starting from November 10, 2025, Shanxi province will implement a public lottery system for applying for vehicle scrapping and renewal subsidies, requiring consumers to obtain qualification through a notarized lottery [4] - From January to September 2025, Hunan province's exports of high-end equipment, including rail transit equipment, increased by 31% year-on-year, with electric vehicles and lithium batteries seeing a 77.4% increase [5] - GAC Group has signed a capital increase agreement with Honda, raising the registered capital of GAC Honda from $541 million to $867.22 million [6] - NIO's Firefly model will connect to NIO's fifth-generation battery swap stations, with plans for a larger battery pack that offers a 50% increase in capacity [8] - FAW Audi has signed a strategic cooperation memorandum with Zhejiang Deao Automotive Group, focusing on dealer channel development and new media collaboration [9] - The iCAR V23, a pure electric SUV, was unveiled in Malaysia with a starting price of 145,000 to 155,000 Malaysian Ringgit (approximately 248,300 to 262,600 RMB) [10] - Baidu's autonomous driving service, "萝卜快跑," has launched its first large-scale fully autonomous operation in Abu Dhabi, following a strategic partnership with AutoGo [11] International News - Japan's new car sales in October 2025 decreased by 1.8% year-on-year, marking the fourth consecutive month of decline after a recovery in the first half of the year [12] - Skoda plans to expand its factory in Vietnam to start producing electric vehicles, enhancing local production capabilities [13] - Subaru is reassessing its nearly $100 billion electrification investment plan, aiming for annual cost savings of 200 billion yen by 2030 to offset U.S. import tariffs [14] - France has successfully tested the world's first dynamic induction charging highway, achieving instantaneous charging power of 300 kW and an average of 200 kW [15] Commercial Vehicles - The Jianghuai 1 Card Kunpeng ET9 was launched at the Wuhan International Commercial Vehicle Exhibition, featuring innovative technologies aimed at logistics efficiency [16] - Zero One unveiled its electric heavy truck "Jingzhe Leizhenzi," which boasts advanced energy efficiency and performance enhancements [17] - Dongfeng Light Vehicles announced a new brand and strategy focused on high-end products and rapid development of new energy vehicles, aiming to lead the market by 2027 [18] - The new commercial vehicle brand "Zaihe" made its debut at the exhibition, showcasing a range of innovative models designed for various logistics needs [19]
科技大事件 丨 iPhone Air 2 被曝大幅推迟;95 岁「股神」巴菲特发表谢幕信
Sou Hu Cai Jing· 2025-11-11 06:15
Group 1: Apple iPhone Air 2 Delay - Apple has indefinitely postponed the release of the next-generation iPhone Air due to poor sales performance, with Foxconn dismantling most of the production lines while still hoping for a 2027 release [1][2] - The iPhone Air 2 was initially planned to launch in the fall alongside iPhone 18 Pro/Max and iPhone Fold, aiming to be lighter and equipped with a larger battery [2] - Although the project has been removed from the development schedule, some engineering teams and manufacturing partners continue to work on it, but no new release timeline has been provided, which is considered unprecedented [1][3] Group 2: Samsung SmartThings Update - Samsung has updated its iOS SmartThings app to support Siri shortcuts, enhancing the integration of Apple devices within its smart home ecosystem [4][5] - This update allows users to create personalized automation scenarios, such as "Good Morning" or "Leaving Home," which can be triggered via voice commands [5] Group 3: Xiaomi Automotive Sales - Xiaomi's automotive division reported retail sales of 48,654 vehicles in October, with the YU7 model selling 33,662 units, surpassing Tesla Model Y sales for the month [9][10] - The company aims to maintain a delivery volume exceeding 40,000 units by October 2025 [9] Group 4: Honor 400 Series Performance - Honor's 400 series has achieved global shipments exceeding 6 million units, with first-day sales up 195% compared to the 300 series and 138% compared to the 200 series [8][9] - The series has shown strong market performance, with overseas sales reaching 2-3 times that of its predecessor [9] Group 5: Warren Buffett's Philanthropic Actions - Warren Buffett has converted 1,800 shares of Class A stock into 2.7 million shares of Class B stock for donation to four family charitable foundations, valued at over $1.3 billion [10][11] - He announced that he will no longer write annual reports or speak extensively at shareholder meetings, indicating a shift in his engagement with the company [11] Group 6: NIO's Future Plans - NIO's CEO Li Bin confirmed that the Firefly model will have a larger battery pack in the future, expected to be at least 50% larger than the current version [14] - The Firefly model, launched in April, has already surpassed 20,000 units in deliveries within five months [14] Group 7: DJI Product Update - DJI is expected to release the Osmo Pocket 4 in December, a product that has not been updated for over two years [15][17] - The new camera may feature a 50-megapixel sensor and has entered beta testing, with some users currently evaluating its stability [17]
今日新闻丨“京东汽车”上市,售价4.99万元起!新款长安启源A06、五菱宏光家族上市!一汽-大众第3000万辆整车下线!
电动车公社· 2025-11-10 17:57
Group 1: New Vehicle Launches - The new Aion UT Super has been launched with a price of 89,900 yuan and a battery rental price of 49,900 yuan [1][2] - The new Changan Qiyuan A06 has been launched with a price range of 109,900 to 149,900 yuan, offering both pure electric and range-extended versions [10][11] - The new Wuling Hongguang family has been launched with prices ranging from 54,800 to 77,800 yuan, available in fuel, pure electric, and range-extended versions [20][21] Group 2: Vehicle Specifications - Aion UT Super features a 100 kW motor, a 54.04 kWh lithium iron phosphate battery, and a CLTC pure electric range of 500 km [8] - Changan Qiyuan A06 offers a pure electric version with motor options of 120 kW and 210 kW, and a range of 510 to 630 km, while the range-extended version has a 72 kW engine [17] - Wuling Hongguang's new models maintain similar designs to current versions, with dimensions of 4515/1725/1785 mm and a wheelbase of 2850 mm [22] Group 3: Market Positioning and Competitive Advantage - Aion UT Super is positioned competitively with a faster battery swap time of 99 seconds and a price advantage over similar models like NIO's Firefly [9] - Changan Qiyuan A06 is noted for its advanced features, including laser radar and a full aluminum chassis, potentially setting a benchmark in its price segment [19] - Wuling Hongguang emphasizes affordability and spaciousness, catering to the practical needs of consumers, which has proven successful in sales [23] Group 4: Industry Milestones - FAW-Volkswagen has marked a significant milestone with the production of its 30 millionth vehicle, becoming the first passenger car company in China to achieve this [24] - The company plans to launch nearly 30 new models in the next five years, with over 70% being new energy vehicles [27] - The production history of FAW-Volkswagen reflects the evolution of the Chinese automotive industry and its transition towards new energy [29]
刘强东入局换电:京东5万开卖“网约车神车”,88秒补能500km,首发华为“云车机”
3 6 Ke· 2025-11-10 09:33
Core Insights - The article discusses the rapid advancements in electric vehicle (EV) charging technology in China, particularly focusing on the new Aion UT Super model, which can recharge 500 km in just 88 seconds, aligning charging speed with traditional refueling [3][12][20] - The collaboration between GAC and CATL is highlighted, as they aim to lower the cost of battery swapping and enhance the speed of energy replenishment, making EVs more accessible [5][15] Group 1: Vehicle Features and Pricing - The Aion UT Super is priced at 89,900 yuan for outright purchase, or 49,900 yuan with a battery rental option, with monthly fees starting at 399 yuan [3][14] - With various subsidies, the final price can drop to as low as 45,400 yuan, making it one of the most affordable EVs on the market [5][14] - The vehicle features a 14.6-inch central control screen and utilizes Huawei's cloud technology for enhanced smart capabilities [8] Group 2: Battery Technology and Swapping - The Aion UT Super uses CATL's 25 lithium iron phosphate battery, providing a range of 500 km, with a battery swap time of 88 seconds [12][10] - CATL has established 777 "chocolate" battery swap stations, with a goal of reaching 1,000 by the end of the year and a long-term target of 30,000 stations [18][20] - The introduction of affordable battery swapping technology is expected to drive significant growth in the EV market, with estimates suggesting NIO's battery swap counts could exceed 100 million by early next year [20] Group 3: Industry Dynamics and Competition - The entry of major players like JD.com into the battery swapping market is seen as a pivotal moment, with JD providing comprehensive services from user research to after-sales support [15][18] - NIO is responding to the competitive pressure from the Aion UT Super by enhancing its own battery swapping infrastructure and partnerships, indicating a shift in the competitive landscape [23][24] - The collaboration between GAC, CATL, and JD.com is expected to accelerate the adoption of battery swapping technology, marking a significant shift in the EV industry [20][15]
40款车获得第十三届轩辕奖提名,谁将拿下中国年度汽车?
汽车商业评论· 2025-10-15 23:08
Core Viewpoint - The 13th Xuanyuan Award has officially launched, recognizing 40 nominated models, emphasizing its independent evaluation system and the importance of maintaining high standards in the automotive industry [5][9][15]. Group 1: Award Overview - The Xuanyuan Award has been a significant event in the Chinese automotive industry for 13 years, known for its unique perspective and rigorous standards [7]. - The evaluation process has shifted from a self-nomination system to direct nominations by the evaluation committee, enhancing the credibility of the award [9][11]. - The award aims to highlight the importance of innovation and user experience in the automotive sector, with a focus on sustainable development [16][18]. Group 2: Nominated Models - The nominated models for this year are all domestic vehicles from both Chinese and foreign brands, scheduled for delivery between November 2023 and October 2024 [10][11]. - Among the 40 nominated models, SUVs dominate the list, accounting for 57.5%, followed by sedans at 35% and hatchbacks at 5% [10]. - Notable nominations include the new Volkswagen Sagitar L and the new Lavida L, which are expected to represent traditional fuel vehicles in the market [9]. Group 3: Evaluation Criteria - The evaluation criteria for the Xuanyuan Award include five dimensions: dynamic control, static perception, scenario adaptation, intelligent cockpit, and combined assisted driving [15]. - The evaluation committee consists of 13 members, blending academic and practical expertise to ensure a comprehensive assessment of the nominated vehicles [15][16]. - The final award ceremony is scheduled for late December 2025, during the Xuanyuan Annual Gala [18].
强调优势的吉利星愿,能否改写A0级市场的“野蛮迭代”
Guan Cha Zhe Wang· 2025-10-14 02:54
Core Insights - The 2026 model of Geely's Xingyuan has been officially launched, with six variants priced between 68,800 to 98,800 yuan, and promotional discounts bringing the starting price down to 65,800 yuan [1][3] Market Performance - Since its launch last October, Geely Xingyuan has significantly reshaped the domestic A0-class small car market, surpassing competitors like BYD Seagull and Wuling Bingo, achieving an average monthly sales of 40,000 units, and exceeding 50,000 units in September [3][5] - In the first seven months of this year, A0-class sedan sales reached 543,000 units, with new energy vehicles accounting for 538,000 units, marking a year-on-year growth of 100.3%, making it the fastest-growing segment [3] Competitive Landscape - The entry of new competitors such as NIO Firefly and Arcfox T1, along with Wuling's recent expansion of the Bingo series, is introducing new competitive pressures in the recovering A0-class market [3][5] Product Strategy - Geely's approach for the 2026 Xingyuan model focuses on optimization rather than extensive redesign, emphasizing a "long-termism" strategy that values user trust over unnecessary disruption [5][10] - The new model features practical upgrades, such as enhanced storage solutions and the latest version of the Galaxy Flyme Auto intelligent cockpit system, reflecting a shift towards user-centric design [9][10] Brand Positioning - Geely emphasizes the product value of Xingyuan, highlighting its unique rear-wheel independent suspension and superior driving experience, contrasting with the current marketing trends in the new energy vehicle sector [10] - The strategy of gradual iteration is based on Geely's strong market share and sales data, positioning it favorably against competitors in the A0-class segment [10]