板前模式
Search documents
排队3小时,又一表演型餐饮爆火
36氪· 2026-02-12 00:00
以下文章来源于餐企老板内参 ,作者戴丽芬 餐企老板内参 . 餐饮头部新媒体平台!精准覆盖数百万餐饮产业高质量读者;财经作家吴晓波、源码资本等投资;业务涵盖媒体传播、峰会、培训、游学餐访、中餐出 海、"餐里眼"大数据、"72餐"供应链平台、行研报告等…(更多资讯服务下载:餐饮老板内参APP) 板前模式,不只是餐饮表演。 文 | 戴丽芬 来源| 餐饮老板内参(ID:cylbnc) 封面来源 | IC Photo 快餐、火锅、烧烤... 在广州番禺天河城,仅一个商场内就出现了3家板前模式的餐厅,包括日料店半藏、天妇罗专门店博多天妇罗泰,以及台湾菜简餐品牌小然同学。 半藏番禺天河城店,摄图:内参君 近期,煲仔饭品牌煲仔皇也将不少门店都改造为板前模式。 内参君探店了煲仔皇中华广场店看到,有2个U形的餐台,中间是操作间,2位员工穿梭在其中作业,从煮米、加料,到蒸煮、出锅,全流程都在顾客眼前 完成。消费者环坐台前,既是用餐,也是全程观看与监督。门店仍保留一间小型厨房,负责食材的清洗、切配等基础工作,再将半成品送至前场烹饪。 煲仔皇创始人薛国巍透露,品牌计划在未来一年半内,将全国200多家门店逐步完成板前化改造。 餐饮 正在 ...
人均10+元,“板前快餐”席卷全国
3 6 Ke· 2025-12-08 12:13
Core Insights - The article discusses the rising popularity of the "板前" (front-of-counter) dining model in Chinese fast food, which is inspired by Japanese culinary practices and aims to enhance customer experience and operational efficiency [1][8]. Group 1: Market Trends - The "板前" model has been widely adopted across various fast food categories, with brands like "煲仔皇" and "捏捏虎" successfully implementing this approach to attract customers [2][4]. - In 2022, a surge in brands utilizing open kitchen concepts for items like hamburgers led to increased consumer interest and long queues in cities such as Shanghai and Guangzhou [2][4]. - "煲仔皇" plans to convert over 200 locations to the "板前" model within the next 18 months, highlighting the trend's potential for growth [4]. Group 2: Consumer Demand - The "板前" model addresses consumer desires for fresh ingredients and transparency in food preparation, allowing customers to witness the cooking process firsthand [9][11]. - The dining experience is enhanced by the visibility of food preparation, which builds trust and satisfaction among consumers [9][11]. - The model caters to the growing trend of solo dining, providing a comfortable environment for individuals without the need for shared tables [12][15]. Group 3: Operational Efficiency - The "板前" model improves table turnover rates by optimizing seating arrangements, allowing for higher customer throughput [12][15]. - By eliminating the need for waitstaff to deliver food from the kitchen, the model streamlines operations and enhances service speed [12][15]. - The design of the "板前" setup allows for better space utilization and a more efficient service process, which can lead to increased revenue [12][15]. Group 4: Challenges and Considerations - The shift to a "板前" model requires higher standards for hygiene and operational transparency, as kitchen practices are now visible to customers [17]. - The focus should remain on food quality and taste, rather than merely the novelty of the dining experience, to ensure customer retention and satisfaction [18][20]. - Brands must balance the appeal of the "板前" experience with consistent food quality and service efficiency to avoid potential pitfalls [20].