什么才是2025消费的关键词？从中我们能洞穿哪些趋势？ 答案很犀利：我们不再为简单廉价和高端溢价而买单，更愿为可感的"价值"付费。 这10个关键词，或许就是过去一年中国消费者心态的真实底色。 NO.1 情绪价值 红极一时的Labubu告诉我们，大家买的不是玩具，是多巴胺。 2025年，消费从"功能属性"向"精神属性"大迁徙。能更好提供情绪价值的商品，一件潮玩、一张卡片，也能卖出"轻奢品"的价格。 NO.2 IP实体化 情绪需要载体，而当这个载体足够大时，它就会打破次元壁。黑神话悟空开线下店，哪吒电影带动城市旅游、长春动植物园火爆全网…… 2025年，IP不再局限于屏幕，变成了你可以走进的乐园、可以握在手中的周边。虚拟IP正在通过文旅和零售，在这个现实世界里疯狂"圈地"。 NO.3 质价比 从性价比到质价比，今天的消费者不再是单纯图便宜，而是要"好货低价"。 瑞幸用9块9咖啡暴打星巴克，徕芬用同样质感价格便宜10倍的吹风机抢占戴森市场。 大家不再盲目为品牌溢价买单，而是转向那些品质有保障、价格更划算的高质价比产品。 NO.4 安全感 2025，金价狂涨，大家反而越涨越买。 因为比起理财，黄金带来的那种"握在手里 ...

Core Viewpoint - Xiaomi's automotive plans, particularly the launch of the Xiaomi YU7, have garnered significant attention and praise from international media, indicating a strong competitive position in the electric vehicle market. Group 1: Product Launch and Market Impact - The successful launch of the Xiaomi YU7 has put pressure on all brands, both domestic and foreign, prompting competitors to strategize against it [4] - The YU7's impressive sound insulation and comfort level have set it apart in its price range, appealing to both drivers and passengers [7] - The YU7 is noted for its meticulous craftsmanship and luxurious design, integrating Xiaomi's expertise in smart technology [15] Group 2: Industry Significance - The success of the Xiaomi YU7 is seen as a historic moment for the electric vehicle industry, with over 240,000 units locked in within 18 hours of launch, showcasing its market potential [18] - The YU7 is establishing a new standard for luxury electric SUVs, combining high-end design, advanced engineering, and an innovative electric vehicle platform [25] - The robust structure and advanced safety features of the YU7, including a professional suspension system, highlight its superior driving performance [28]