Core Viewpoint - The luxury real estate market in Shanghai is experiencing significant demand, with high-end properties becoming a safe haven for capital amid global economic uncertainties [2][6]. Group 1: Project Launch and Sales Performance - The Greentown Chaoming Dongfang project in Shanghai launched with 120 units, achieving a total sales revenue of 6.988 billion yuan, with an average price of 195,000 yuan per square meter [2][3]. - The project received 191 valid subscriptions, resulting in a subscription rate of nearly 160%, triggering a five-year sales restriction [3]. - The project is recognized as one of the "three major luxury residences in Shanghai by 2025" [3]. Group 2: Market Trends and Analysis - The luxury housing market in Shanghai is projected to maintain an annual price increase of 3% to 5% in core areas, while prices for "pseudo-luxury" homes in suburban areas may continue to decline [2][6]. - The average transaction price for luxury homes (over 50 million yuan) in Shanghai has seen a compound annual growth rate of 15% over the past three years [6]. - In the first two months of 2025, the number of luxury homes sold for over 50 million yuan increased by 337.5% year-on-year, with an average price of 175,602 yuan per square meter, up 4.52% [6]. Group 3: Competitive Landscape - The land for the Greentown Chaoming Dongfang project was previously acquired by Xiaomi for commercial use but was later reclassified for residential development, leading to a significant increase in land price [3][4]. - The project is strategically located in the Xuhui Riverside area, which is known for its cultural and technological developments, making it a desirable location for high-end living [4][5]. - Other luxury projects, such as the Kerry Construction Jinling Huating and Shanghai One, have also reported strong sales, indicating a robust demand for high-end properties in the region [6][7].